(compiled/ananas) according to a recent survey published by Pearl Research Institute, there are more than 350,000 Internet cafes in Asia, while the vast majority of online games in the region are played in Internet cafes. In Asia, the price of Internet cafes is low, such as in China, India and Vietnam, an average of 20 cents (or 1.3 RMB) to 1 U.S. dollars (equivalent to 6.5 yuan) can spend 1 hours in internet cafes. In South Korea, the price of Internet cafes is relatively higher, but does not affect the enthusiasm of South Korean gamers to internet cafes, such as to play the "Eternal Tower" players, more than 82% of them have a computer, but still choose to go to the Internet café consumption. The size of Chinese Internet cafes is relatively larger than in other countries, with about 200 pcs per 9000 square feet (about 836 square meters). Each year, only the 200 computers bring in 500,000 dollars (or 3.27 million yuan). And in China's Internet cafes, the hottest game is Tencent QQ and some other social games, as well as Korea FPS Company's game "through the FireWire." The Chinese government has encouraged the growth of such internet cafes, requiring chain-operated internet cafes to have 30 outlets in at least 3 provinces and ensuring that the operating capital of these internet cafes is more than 7.7 million U.S. dollars (equivalent to 500 million RMB). Internet cafes in India and Vietnam, on the other hand, tend to be smaller, with an average of no more than 20 computers per internet café. In Vietnamese Internet cafes, players prefer to play the "the Swordsmen" of the Vietnamese native vng, while the players in Indian internet cafes prefer local and internationally popular games. From this point of view, the Internet café is undoubtedly the game operators and publishers can choose a good partner. But working with Internet cafes, operators and publishers need a comprehensive business plan that includes specialized sales teams, pricing, and special marketing campaigns.
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