Internet circles have been flirting with each other lately, gossip turned into an ambiguous game tool

Absrtact: The Internet circle recently fashionable flirt, Diana enterprises have thrown hydrangea, hand in hand a lot of big Internet giant. You throw a wink, I return a kiss, the tone is very happy. There are similarities between love and mergers. In the

Internet circles recently fashionable "flirt", "Diana" enterprises have thrown hydrangea, hand-held heavy internet giants frequent glances. You threw a wink, I blew a kiss, "flirting" was a delight.

There are similarities between love and mergers. In this, the grapevine became ambiguous game tools, releasing the "Don't Worry to marry" or "don't worry about marrying" signal, incarnation bargaining table of alternative chips.

It is easy to find that the news of Alibaba's marriage to Sina Weibo has already been reported at the end of last year, and in March this year the rumors began to spread about Tencent, Baidu and Alibaba to discuss the acquisition with China's first big navigation map supplier. Both mergers and acquisitions have been officially announced, but from the trouble to the dust settles, the circle of colorful gossip has never stopped. Similar to also has been trapped in the acquisition of rumors have been half a month long sogou, and with the "propagates" video site PPLive.

There is, of course, another kind of "unprecedented love", which has been circulated for a long time, but never results. Representative for the company has been in the rumors with Baidu, and has been insisting on the release of "single declaration" UC.

Media circle reporters have become accustomed to all kinds of gossip, understand that some of them are deliberately hype, but there are many indeed "groundless, not necessarily without reason." And the parties are often vague to the answer is that the fog of the obvious will tease onlookers of the masses of the gossip nerves.

If the two sides are mihui, but they do not want to admit directly, in addition to the principle of secrecy, it is most likely because the two are in a delicate game, the gossip can increase the bargaining chip. To know that a musk deer may not be natural incense, self-lift value is also a learning.

The author learned from the industry that the investment and acquisition process is divided into five steps, followed by the search for investment objects, valuation analysis, the determination of investment options, signed term Sheet (investment terms list), due diligence, and finally to confirm and sign the investment agreement. And in the second and third steps, the grapevine often works.

Here, on the one hand, is to release the signal, see whether it can attract more bidders, this consumer market share, it may be able to stimulate the acquisition of competitors to sell, the perfect release of the "Don't worry about marrying" signal. Similarly, acquirers can do the same. On the other hand is to test each other's bids, buyers and sellers often inconsistent bid and bid, both sides want to ascertain each other's cards ——— that is the buyer's highest price and the seller's lowest price, so as to maximize the benefits. Moreover, the acquisition is the most innocuous gossip, even if the last shot two scattered, at least the relevant party's share price rose a lot?

But the most poignant gossip, or those who look to marry, in fact do not want to marry the aggravating story. In China, most of the internet companies are "Niang", regardless of the "Niang" is the wind or the parent company, or have the exit time limit, or the adjustment of strategic planning, for the "Diana" enterprises add a bit of suffering. The fate of parents, matchmaker, free free play a discount, marry who, when to marry, how many gifts are all less a bit of autonomy. At this time, rebellious enterprises ready to borrow the grapevine to runaway, or call the lover shot to save.

In short, the existence is reasonable, as long as each other guessing, testing the other side of the process exists, the grapevine will continue to spread. And the media will never lack the news, has been asking for proof.