Internet companies ' business model focuses on traffic, not money?

Internet companies ' business model focuses on traffic, not money?

In the past, Eric Network Forum, I summed up the two keywords-"boil"-meaning to see who can in their respective industries persist, PK Some, see finally, who can still stand in their own field. Another keyword is-"traffic"-I learned from sharing that many of the mainstream web site's business model is mainly around how to invest money to fight for the site's traffic.

Many of the http://www.aliyun.com/zixun/aggregation/3518.html "> Internet companies ' business models are not from a profit perspective, and a lot of them are trying to make a platform." But I don't really know what their income model is. The more I can not touch the mind is to make these platforms these flow of people, some originally do not do related industries. Many are technical origins, perhaps because of this, engaged in traffic has become an important work, is really a traffic master. Of course, different internet business models will have different needs. In fact, in the Internet business, there is not necessarily the flow of money.

I have been engaged in E-commerce since 1996, I have found that foreign internet companies and domestic internet companies are operating in a very different way. However, after the bubble period, foreign internet companies are generally more practical. Of course you can say that the way foreign companies operate may not be suitable for China, but the main thing is that a lot of foreign internet companies will be profitable mode to find out, they will be how to "flow" into the "money" of the thinking and mode is very clear, but also attaches great importance to develop their own core services or products, Rather than a lot of domestic internet companies do anything, relying on the VC capital.

In foreign Internet business model, the general consideration is how to the core of services or products after the fight for their own intellectual property, only to find a way to fight for a certain amount of traffic, in the proof of its own mode can operate after the start of financing. The general platform or Internet site is the first to have their own things, created a not easy to replicate the things, before the start of financing publicity. And look at most of our domestic mainstream web site, which has its own things, and can have their own competitive advantage. It seems that only in this web2.0,3.0 era, only to see who can live to the end.

Look at a lot of e-commerce sites, what is sold? A PPG way, has recently caused a great echo. In fact, PPG is not a direct marketing model plus a website for the Business-to-consumer? Perhaps because through such a model to sell some of the better quality of men's clothing produced a certain amount of sales, it attracted a lot of people's attention, said he is a legend. Look at the foreign, many of my friends, including our own operating a lot of websites and platforms, never from VCs took the money into the most expensive line of advertising, from the site, every month to earn from 10,000 to 1 million or 2 million dollars a lot of people. They are using some online strategies to get the online user's trust that leads to the purchase, according to the needs of the online users, the introduction of services to meet them. In foreign countries, we earn all the money we earn, not from the VCs where to get a penny. Not first or blindly put a lot of money to get the flow, but the business model of the income model and flow of the transformation model planning, just began to invest more money to win more unfamiliar customers. Because the actual operation of the people know that the flow is not necessarily equal to the "amount of money."

I very much hope to see and help in the country to have more "money" and mature Internet business model and enterprises to find their favorable business model for long-term development. At the same time, the real with foreign websites PK some.