Internet companies are not optimistic about mobile phone prospects a game a dream

Nowadays, the threshold of mobile phone is not low. In a word, it's just a personal phone. Little overlord to do mobile phones, the automotive industry also do mobile phones, and even the magazine to plug in, not to mention the mobile portal as the mobile phone is the life of internet companies. Millet, 360, Baidu, Shanda, Alibaba, Tencent, NetEase ... Mobile Internet Business Team is growing. is the traditional mobile phone industry on pins and needles? Don't worry, the prospect of the internet as a mobile phone is not optimistic. Kai-Fu Lee also outspoken not optimistic about Internet companies to enter the mobile phone industry prospects. As Millet technology chairman Lei said, many internet companies think that the success of millet is by the flicker, also feel that their ability to cheat more than millet, there is no reason to do bad mobile phones. And when they really get involved in the mobile phone industry, they found that the water is very deep. In just half a year, all internet companies find it difficult to do mobile phones. Shanda, the internet's old shop, is also trying to keep up with the trend of mobile phones, which launched the Bambook smartphone in June. The configuration is balanced, the price is honest, the network attention degree is very high when releasing. But the follow-up was criticized for the supply issue. And handset sales are not ideal, although the official said sales are hot but refused to disclose specific figures. There is a grand internal staff revealed that the actual sales of the royal mobile phone did not meet expectations. Now, the Shell CEO Guo Zhaohui is about to leave the news. Shanda mobile phone business plunged into a dim, the future transitory. 360 first to "360 Special machine" in micro-blog on the name of the Alcatel AK47 mobile phone at the beginning of the release is also million people attention, but after the listing sales are not ideal. and 360 and Huawei cooperation low-key ending, and TCL cooperation also died out. Overall, 360 mobile phones are no success. NetEase NetEase insiders have revealed that NetEase mobile phone project in the beginning of this year, CEO Ding Lei attaches great importance to this, from the internal staff from NetEase set up a special project team responsible for mobile phone business. However, the project team was dissolved in July. Mobile phone business investment high, low margin, and 360 chairman of the Zhou, is NetEase CEO Ding Lei in the final stage decided to give up the key reason to enter the smartphone business. Baidu, Tencent, Alibaba Ali had wanted to do their own mobile phone, but the final key moment of the brakes: because I do not think I can do. After turning to the operating system into the mobile phone market, but Google a pole block back. Baidu Tencent actually did not put too much energy in the mobile phone business, and other hardware manufacturers to launch the model is also a general response. Overall, the Internet companies do mobile phones exist product line layout, product use stability and so on weak, in the supply chain, sales channels, after-sales service, such as a series of serious lack of construction. At present, most of the internet mobile phone is more in the marketing, but only by marketing for the market and how to long-term? For example, millet, it learned from Apple's hunger marketing does attract a large number of followers, but its after-sales service is really unbearable mishap.