Internet companies greet big data times call attention to group trends without privacy

According to the Voice of China, "news in the vertical and horizontal" report, recently, Baidu recently launched the hot spot of the scenic area to be popular with many tourism enthusiasts. Users click in, for the city and even throughout the country scenic spot real-time heat can be mastered at any time. An internet company, how can you know the trend of Spring Festival? This is the credit of the big data.

Large data, as the name suggests, is simply the data analysis through the sea, insight into trends of change and critical decision-making information. In the 2014, big numbers are ready to bring more convenience to people's lives and, of course, worry.

By 2020, scientists predict, every average household will produce more data than half the library stores. Scientists also predict that the current amount of data produced by humans, if carved into CDs, can set up five of pathways from the Earth to the moon. But these sound, must still be unreal extremely cutting-edge technology. But in fact, much of this data comes from you. Every time you search on the Web, every photo you make in your circle of friends contributes to the growth of these data.

Shenzhen, Vice minister of E-commerce planning Hombellin: Because in the past, many of our actions actually did not catch the data tag. Today, many of our actions, such as the search behavior on the web, and even the common topics we discuss with others, even some of the sites we browse, will allow us to leave data footprints on these platforms.

Today, data collection methods are more diverse. The popularity of smartphones is pouring in a stream of data from users, what you eat, where you are, which your mother may not know, but your pocket phone knows. You open the phone on the taxi software, a smooth booking of a taxi, at the same time, your location information, but also become the Baidu lbs open platform of a blue light point.

Baidu Company Public Relations Zhang Liyuan: Baidu has the positioning of the large data for a full sample data processing analysis and mining, the database mobile positioning data, change mapping for the population migration trajectory, and realize this visualization, and Baidu's positioning large data is from the Baidu map lbs open Platform, Baidu Map lbs Open Platform provides positioning services in the hundreds of thousands of apps are used. Every day for mobile phone users to provide 3.5 billion times the day positioning request, we through the open platform model of the hundreds of thousands of app has become a Baidu data source.

What is the use of these data in the Internet? Internet companies are using them to complete the Nuggets process. In the field of electric business, the beautiful scenery of Ma Yun announced soon after the gaff, the banner is to use large data to build the new business of smart Internet, for data analysis, let the electricity quotient seems more than you know what you want to buy. And the big data can do much more than that. Many people have suffered from the flu this winter, and a swine flu case has put a lot of people on masks. In fact, when the swine flu first came into view in 2009, the big data from the Google Flu trend system provided accurate predictions for disease control authorities, which led to a targeted approach to the spread of diseases. In the earthquake in Haiti, desperate rescuers in the rubble suddenly saw a search-and-rescue crew, as the location of information on social networks provided coordinates for search and rescue operations.

Hombellin: In today's data is not just from the information left on our network, perhaps our vehicle information, our navigation information, will be recorded in the help of such as traffic planning, it is actually conducive to our transformation of the city's planning.

But worries follow, a person today know where you from to where to not be a violation of privacy, then if he 365 days a year, every day to know where you from, is it a chilling? Because of this concern, many companies that are using big data emphasize that the data they collect does not correspond to specific people.

Zhang Liyuan: Each device is Baidu LDS database in a string of code and code, the most important thing is that the positioning of the device data does not correspond to the identity of the person. For instance, for example, before the real-name ticketing system, he knew where the passengers were coming from, but did not know that the passengers were the same. That is, Baidu Master and use is a bulk of the identity of a data, focus on the trend of the group rather than individual behavior, so it does not involve public privacy and abuse.

But the big data is still a double-edged sword. Personal information security has been the impact of today, unknowingly collected personal information, can really be properly kept? Only focus on a large number of data analysis, not with personal identity, this line, business or related departments, really can do?

Unlimited Trend Consulting founder Wang: to the internet age, especially the current large data age, it is difficult to ensure user data security. Because as long as the Internet, the user information immediately lost. And you have to use a variety of service codes, levels of information, banks and telecommunications are not able to protect your security, the general Internet companies even if he has a sense of responsibility, it is difficult to do, slowly become everyone has begun to habit, data theft, personal information is consumed, In exchange for some of the services of the times that are relatively free or value-added Internet information.

(China Broadcasting Network Liu Jiazhen)

(Responsible editor: The good of the Legacy)