Internet consumption is becoming more and more popular, and people's Internet consumption habits begin to form

Mainland Network Marketing channel competition is increasingly fierce, in recent years, the rise of the internet in the mainland fast fashion brand Vancl, although the goods can be in the brand war among the seats, but in the face of traditional brands are also competing to launch a network platform, the company's founder, chairman and CEO of the old Blunt, "clearly feel the traditional brand in the online fierce, low prices." "Every time after the listing plan, the old said that the current still in the competition to learn, is the Internet has created an opportunity for all visitors, who changed a lot of people's consumption view."

Internet consumption is becoming popular, and people's online consumption habits begin to form. According to a report published by the Research Centre, the volume of Internet consumption in the mainland amounted to RMB 773.6 billion in 2011, up 67.8% from the previous year, while the turnover accounted for 4.3% of total retail sales in the mainland. The report expects the mainland Internet retail market to overtake Japan in 2012, and is expected to overtake the US as the world's largest internet retail market in 2013.

According to the turnover ranking, in 2011, the customer of the network retailer, all customers prudential products into the 7th, is the only clothing for the main supply of E-commerce. Aging that inventory easy to grasp, always understand sales, is the Internet clothing business benefits, more flexible than traditional brands.

But this year, the competition for apparel online shopping has changed. Age refers to, "before 2011, no (clothing business) particularly aware of the importance of the Internet for the construction of clothing brands, but 2011, a lot of traditional brands to pay attention to the problem, at the same time do more inventory, 2012 a lot of brands to sell the inventory online, prices and low, the competition is really 」

Brand Inventory online selling intensifies competition

Uniqlo (UNIQLO) price has been with every customer bite tighter, "one day Uniqlo shirt unexpectedly sell 99 (yuan), but he has been 199 (yuan)." "In fact, many international brands tend to lower the price level," said the old, which means that we have encountered problems last year. The apparel industry is facing calm, companies try to use the Internet to solve the problem of calm, but blunt network sales to solve the inventory problem, "is only a temporary way, can not solve the reality, and the traditional enterprise long-term construction channels will bring more long-term problems." "He pointed out that offline brands are far from being concentrated, China has not yet a centralized traditional brand, so the pressure is concentrated on the Internet."

Outsourcing logistics service with development

However, where the customer is responsible for logistics "such as Wind Tatsu" company now gradually shrink, aging analysis this and E-commerce market development is not as expected, the truth hidden in the post. In the past, he decided to let "wind up" expand rapidly, one of the premise is that China's customer platform and competition with customers may be rapid development of brands. In the 2nd quarter of 2010 to the 2nd quarter of 2011, flocking to the Internet retail capital is very large, but starting from the 2nd quarter of last year, 3, the end of the investment, the investment of the company did not form a climate, scale, such companies have not reached a certain level of demand, it is difficult to promote "such as wind Tatsu" development, only to adjust. "A" such as wind Tatsu can not save the E-commerce market, because of investment, many companies did not form their core competitiveness, but the price war, resulting in bubbles, these companies are basically completely dashed. He said that since he recognized the truth, we must adjust the logistics strategy to match the development, hoping to find more outsourced logistics services to meet the development of van.