Internet drug sales New deal will be introduced, medical and electronic business development will usher in policy dividend

Absrtact: Latest learned that before the end of this year, the state will launch the latest Internet drug sales policy, pharmaceutical development will usher in policy dividends. A-share market, Nanjing Medicine, Kyushu Tong, Mayinglong, Shanghai Medicine, Tongren Temple, to Ling Pharmaceutical, Tomson times

The latest news that the end of this year, the state will launch the latest Internet drug sales policy, medical and electronic business development will usher in policy dividends. A-share market, Nanjing Medicine, Kyushu Tong, Mayinglong, Shanghai Medicine, Tongren Temple, to Ridge Medicine, Tomson Times Health and other 7 shares are expected to erupt.

The development of pharmaceutical dealers will usher in a policy dividend. The latest news from the Shanghai news reporter learned that before the end of this year, the state will launch the latest Internet drug sales policy. According to people familiar with the information, the policy is more forceful, a lot of bright spots, is expected to exceed market expectations, which "can be entrusted to the third party distribution", "single pharmacies can apply for online transactions", "Some prescription drugs can be online transactions" and other content, by the industry Association of People commented as "open-minded, appropriate measures."

There are pharmaceutical marketing people to reporters that if the policy on schedule, the future will not only reduce the cost of marketing and promotion of pharmaceutical enterprises, so that consumers get real concessions, at the same time, online sales will also pull the pharmaceutical business performance, the traditional business of pharmaceutical enterprises to become a new aspect.

It is reported that the State administration of Food and Drug Administration is embarking on research and development of the first batch of online sales of drugs catalog. Online sales of prescription drug advice has ended on June 28, online sales of the basic prescription drug release nearly inevitable, chronic diseases, common drugs are expected to taste "head soup."

In the case of a substantial progress in the marketing policy such as prescription drugs, the pharmaceutical dealers will be able to replicate the growth curve of the electric dealers in other commodities. Data show that 2013 China's pharmaceutical business is only about 4 billion yuan, the scale of China's pharmaceutical circulation market is not 1%. In mature markets such as the United States, drug network sales have accounted for nearly 30% of the overall drug retail size.

In the context of the increasingly strong expectation of the Internet drug sales policy, the listed pharmaceutical companies have already sniffed the business opportunities, and the enthusiasm of the pharmaceutical dealers is increasing day by day. August 29 This year, to Ling pharmaceutical industry in Beijing announced into the field of electrical business, the former Beijing-East Medicine City executive director Shaoqing was hired to Ling Health City Electric Business division general manager. It is reported that to Ling Health City will be with the pharmaceutical industry, the physical pharmacy, Hebei Ling Hospital, etc. into a "healthy product supply chain." Asia Bao Pharmaceutical management told the Shanghai News reporter, net sales is inevitable, the company chairman himself, attended the Beijing Internet Medicine Sales training courses. At present, the company has done all the preparation for online sales, and has completed the development of related drugs, health products and production lines.

More to watch is the advance layout of the pharmaceutical electrical business Kyushu Pass. Company insiders told the Shanghai news agency, its Internet sales team has expanded, from last year's 6 people to the current expansion of more than 100 people. Kyushu Tong and good pharmacist medical and electronic platform cooperation O2O Business "medicine urgent Delivery", the user can by micro-letter orders. It is reported that by the end of this year the company will sign 10,000 pharmacies. Last year, Kyushu electricity business to achieve 200 million yuan sales revenue, this year is expected to multiply to 6.8 billion yuan.

According to the industry analysis, with the introduction of the policy, the future of China's pharmaceutical industry may have three major changes: first of all, the industry will be more than 200 enterprises to obtain the drug trade qualification certificate; Second, the industry into the shuffle period, there will be 3, 4 old online pharmacies fell; Finally, pharmaceutical manufacturers will gradually become the leading power of the pharmaceutical dealers, And some manufacturers will move to the front desk.

All parties are waiting for the internet to sell prescription drug policy as soon as possible "landing". It is widely expected that in the tens of billions of dollars a year of drug sales, online pharmacies will be expected to meddle with about 300 billion of the prescription drug market. But the specific share, still depends on the degree of policy liberalization.