Internet education: Play and dilemma

This article is organized by Zhao Dawei according to the Internet Education theme salon of TMT youth Salon. With the development of mobile Internet, large data, cloud computing and other technologies, the way people receive and feedback information will change greatly, and the learning mode of human can change. So, Internet education has nuggets opportunity. The Internet Queen Mary Mik, Robin Li and Xu Xiaoping all say so. This is the reason why entrepreneurs and big companies are exploring the field. Before exploring the play, first popularize the current education system and learning mode, a person's learning process can be divided into 4 stages: 1, pre-school education (preschool). This stage of the learning subject itself does not have the independent ability, the Internet education products as learning tools, such as Wukong literacy. 2. K12 stage (basic education). This stage is limited by the current education system, most of the Internet education products mainly in the form of school distance education, functions for extracurricular and provide educational information, such as learning and thinking school. 3. Higher education (University stage). This stage is also limited by the current education system, the product form to the University network public class mainly, such as NetEase Open Class, Super Star academic video. Some people at this stage will have adult training (professional qualification certification, Quality Development) needs. 4. Adult training (after graduation). This area mainly has two, one is the occupation attestation, the Accountant examination Guidance, the judicial examination guidance and so on, like Suntech Hi study Net, another is the quality development, the piano, the yoga, the fitness and so on curriculum study, like the World School. Whether it is an entrepreneur or a big internet company, exploring educational opportunities is basically based on the above 4 incision choices. Specific exploration patterns on the next page, let's take a look at how big companies are playing. Giant Play 1, NetEase model main products: NetEase Open class, NetEase cloud Classroom, Youdao dictionary These several projects are aimed at the Internet education field, can be seen netease determination of the big. At present, NetEase has aggregated the world's best quality of a group of video curriculum resources, itself has a huge flow value. Once it is in the field of teaching interaction, social, large data and so on to achieve technological breakthroughs, until the overall network education ecological maturity, nature is a cow stock! 2, Baidu Model main products: Baidu Library, Baidu know, Baidu Encyclopedia, Archie Art Education Baidu is the three major giants most powerful to do education, the layout is also visible. Robin Li, who mentioned the impact of the Internet on education and health in the last forum, is now starting to Kaniko himself. Starting from the aggregation of quality education resources (its own search advantages), improve the interactive experience of teaching, provide personalized learning services, to do high-quality B2B2C platform. Can do well, depends on its determination, Baidu is not bad money, not lack of talent, why the electrical business and social has been doing bad? Education is one of the most closely related areas of product temperament, and we have reason to expect it. 3, Tencent mode? Tencent is a social winner and has not yet begun to pay attention to education. Imitation and then launched the Tencent Micro-classroom products, there is no sound. Through the micro-letter rob the mobile Internet ticket, if you think aboutConsidering mobile Internet education, the knowledge sharing and teaching interaction based on micro-trust platform is very imaginative. 4, Ali mode? In addition to Ma Yun after retirement said to engage in a network university, did not see Ali have other moves. However, the electrical business started Taobao can do a vertical website of the Business-to-consumer education, in fact, some of the Ali Department of the website has undertaken a part of the education function. Taobao can be like Subversion registration system, through O2O a link to the existing education and training institutions and schools have an impact, but also to build an interactive platform for online teaching, learning yy is not difficult, difficult is how to copy Taobao model to the field of education. Taobao can not ignore the education of this market, the key is to see how to cut. The trend is there, the stumbling block here stand in the industry to see, the current development of online education is not optimistic, but also face a lot of practical problems. 1, the profit cycle is too long for network education enterprises, the profit model is so several: content fees, platform Commission, advertising mode. But the content pattern needs to gather the high quality content and the Word-of-mouth, the platform pattern needs gathers the transaction, the advertisement pattern needs gathers the flow. Currently, these online education products do not have very good revenue, even the listed YY education is so. The particularity and commonweal of educational products and services deviate from the maximization of commercial profits to some extent. Taobao model is simply not workable, even do taobao type of online education trading service platform, also need to invest a lot of costs. It is unrealistic to try to win huge profits in 2-3 years. To do the education industry, especially the online education industry, from project inception to business model operation success, 3-5 years is short, 5-8 years time to achieve success is normal. 2, the quality of education can not be controlled many of the original positioning in the C2C online education enterprises, has gradually turned to the company. There's a lot of it. One reason is that the C2C platform cannot control the quality of education. Compared with the provision of unstable, unsustainable and quality-assured education services to individuals, the training institutions provide a stable, continuous and high-quality education service. 3, O2O pull high operating costs in order to achieve good offline interaction, some of the explorers to introduce O2O model, but offline operation must involve teaching venues, organizational management issues, the cost of a pull higher. If you hire a regular place to teach, students will be limited. 4, MOOC (large-scale online open curriculum) model facing challenges the disadvantage of online learning is not directly with the teacher face-to-face interaction. One of the major problems that puzzles students is that students have questions when they attend lectures, and they cannot put forward and solve them in time. In addition, the online learning spirit is difficult to concentrate, no one urged. It is difficult to ensure learning efficiency. 5, the contradiction with the current education system in China, most of the learning purposes are utilitarian, some people in order to find work, some people for the mixed circle, some people for vanity. Online education as a complete set of education system, not only to meet the needs of people learning knowledge, but also to take into account these utilitarian needs, otherwise people will not buy. 6, pure Network mode How to overcome the weakness of human nature online activities mostThe big feature is that the client has almost no compulsion, you can start or terminate the service at any time, and you can leave the network side for any other transaction. This is very detrimental to the result-oriented industry, which requires mandatory arrangements. This is why a good experience of quality education and training can be achieved through the Internet, but it is impossible to implement real results control. At present, even foreign cases do not completely solve the problems raised above, so foreign leaders in this field is not completely free to expect to make a platform, or in the university curriculum, such as the main object for adults, with stronger self-control and self-driven learning consumers. 7, preschool education needs to consider the impact on children's health and parental factors in the K12 and preschool age of users, the use of electronic products can easily cause myopia, which will become the focus of parents after the pain point, is a big problem. Education in the field of online education, the first to educate the parents. The key to practice K12: to deal with the relationship between parents, students, teachers, through in-depth to the teacher's education link, thus affecting the students, and then affect the parents. 8, high-quality content needs the accumulation of time app, network game field has the opportunity of rapid leap red, but not necessarily can do long; online education needs to accumulate slowly, but can do for many years. What changes will happen in the future education under the influence of Internet? Might as well boldly subversive imagination: 1, "teaching" mode will be eliminated. The future of online education should be more based on standard algorithm, system model, data mining, knowledge base and so on to provide students with personalized, customized learning services. In this process, the teacher's dependence on teaching will become smaller and less, and be replaced by the technical part. 2. The essence of education is service. The learning process of the future will be shifted from "teacher-centered" to "student-centered", providing all-round, individualized and continuous learning services for the students, which is an inevitable choice of educational institutions. 3. Is the nature of the educational platform social? A strong learning atmosphere, coercive learning status, and real and effective interaction are essential elements in education and training. In the future, the more reliable way to teach electricity is not to sell classes, but to create a free community platform that brings together more quality courses, on the basis of which the audience with self-control and self-study ability can choose to provide personalized value-added services. 4. The concept of "online education" is no longer mentioned. Because, all the teaching process has been inseparable from the Internet, all teaching will be through the cloud computing, large data, mobile internet technology to achieve. Online and offline are just different teaching environment and teaching means, traditional education and training institutions do not contact the Internet, there is no future. 5, personalized learning appears. Online education through the collection of a large number of data, can fully track and master the characteristics of students, learning behavior, learning process, to carry out targeted teaching, more accurate evaluation of students, improve the quality of learning and learning efficiency. This will show the true "aptitude", greatly improve the quality of talent cultivation and success rate. 6. Equal sharing of quality education resources. Because of the low cost of online education, the quality of education resources will no longer be confined to institutions of higher learning, will have the opportunity to spread across the country and the globalEvery corner gives everyone the opportunity to touch. To a large extent, we can push our country from the human resources to the great power of the leap. 7, 4A (anytime, Anywhere, anybody, anyway) the arrival of learning mode. The future of education can be done at any time, in any place, in any way, from anyone learning. Will subvert the traditional teaching and learning process and law. 8. Educational Entertainment. If playing online games is a kind of learning, learning process constantly challenged to get instant incentives, then the learning process will be so boring? Who said that the study of products must be so serious, not necessarily. Online education provides an opportunity for learning to be interesting. 9, online education to achieve social certification. Most people go to college and attend training is very important one purpose is to obtain a certification, such as a prestigious school diploma, such as certified accountants, and so on, the majority of utility-oriented. The future of the Internet education model, people naturally hope to be able to obtain the corresponding social recognition, and learning content to match the social certification seems very necessary. 10, online education for reference online hotel model. Online hospitality and online education industry are interlinked: from the original offline industry, to the platform as a Web site (such as the Art Dragon Travel Network) appeared, and then as a media site (such as where to go to the network) appeared, there are development rules to follow. Online education, the beginning of the emergence of the various educational institutions (such as the new Oriental), and then there will be platform-type Web sites (such as YY education), and then to the media-type web site (or polymerization platform, such as Baidu Library of the new online course products). The essence of education is service, the hotel is the essence of service, so naturally there will be similar, naturally will O2O, then the hotel industry how the Internet subversion, is the need for online education practitioners seriously thinking. 11, the Internet deconstruction and reconstruction of learning model and education system. Current online education products, basically only to do the "Internet + Education", or "Internet x education", the future more subversive products should be "Internet education", that is, the use of the Internet to deconstruct the traditional learning model and education system, and to redefine a new model of teaching and learning interaction, This will change the human thousands of-year teacher-centred mode of instruction. Although there are no entrepreneurs to explore, but this in the near future will inevitably become a reality.