Internet enterprises play Bad April Fool's Day, occasion marketing unambiguous

Playing bad April Fools ' Day: Those years Sword walk slant Internet Occasion Marketing

Marketing to occasion hot festivals, can be more than one-this has become a marketing industry, a basic common sense. In the year dozens of big and small festivals, April Fool's Day most has the characteristic, also is suitable to take to make a fuss. Such a rare opportunity, naturally attracted various merchants, odd recruit choppy.

The iron is hot. Another year "entertaining people season", let us take stock of these years Sword walk slant April Fool's Day occasion marketing. The author carefully selected five major brands, innovative play, one by one ways to.

One, Google: Search through

Playing bad April Fools ' Day: Those years Sword walk slant Internet Occasion Marketing

Map: Google April Fool's Day "through gymnastics"

Google's every move in the holiday affects the user's nerves. The most classic fool's Day marketing, should be several 2011 years "through Search", known as "take you through time and space, arrive you most want to arrive time, place, with immersive way perceive you want to perceive everything." "In addition, before crossing to do through preparation," before crossing to ensure that the dress neat, hair bright, but also to do a Google through gymnastics.

It is clear that this is only a joke on Google April Fool's Day, Google explains: "Physics has not yet found a reliable theoretical basis for time and space machines." However, with the help of Google Web search, image search, time and Space tunnel functions, you can really understand the different time and place events, learn more information. "It really is the highest realm of science and marketing."

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Second, Burger King: Barbecue Flavor Perfume

Playing bad April Fools ' Day: Those years Sword walk slant Internet Occasion Marketing

Photo: Burger King April Fool's Day "barbecue perfume"

The catering industry has never lacked the entertainment genes, especially in the era of the internet's deep infiltration of catering. Not only Chinese catering industry love to play marketing, foreign catering industry are also eyeing April Fools ' Day. March 18, the Japanese Burger King released a serious news release, said that has passed the Japanese Day Association April 1 registered as the unofficial holiday "Fort Days", and in order to commemorate this special day, they will launch a men's perfume "Flame grilled", as for this fragrance, That's the smell of your familiar barbecue burger. Don't think Burger King is joking, as early as 2008, Burger King has really launched a man fragrance supplies "Flame by BK."

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Third, music vision: To help you the tricky

Playing bad April Fools ' Day: Those years Sword walk slant Internet Occasion Marketing

Photo: April Fool's Day "tricky gift package"

After Valentine's Day launch of the pop suit, Lok see this year's April Fool's activities also quite hard, and Bo people eyeball. Music video grab ticket artifact launched the "Send April Fool's Day package to help you trick" activities, users just log in to video app, click to grab tickets to the exclusive entrance can Rob Fools ' Day gift package. In the lucky gift bag, you can fill in your most want to the friend address, perhaps on April Fool's Day, Ta can receive your cruel gift. This activity is also very fit with the slogan "Only you think, no you can't Rob". Not only with the user to maintain a deep interaction, but also to maximize the user to send value-added services.

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Four, the Charm clan: to tell the truth

Playing bad April Fools ' Day: Those years Sword walk slant Internet Occasion Marketing

Figure: April Fool's Day "Tell the Truth"

All along, the Internet mobile phone industry has been an important battlefield for marketers. This year, on the eve of the April 1 April Fool's Day, the charm of the official bar of science and technology posted a nonsense post fire. The charm official issued an April Fool's Day activity placard, the activity main copy "when the world is full of lies, we say the truth", lets the human imagination. The small print below the poster "April Fool's Day stick spot meet", but also quite hanging people's appetite. Activity has not yet begun, has attracted a vote netizens imagination, has been absorbed success. There are comments that the charm of the "lie" seems to imply that the follow-up will be more fierce material exposure, thoroughly solve the mystery.

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Five, 360 mobile phone Assistant: Chong Tian Type "decompression"

Playing bad April Fools ' Day: Those years Sword walk slant Internet Occasion Marketing

Figure: 360 April Fool's Day big play "decompression"

April Fools ' Day marketing internet giants are surprisingly strokes, but to say that the "entertaining people" spirit to play to the extreme, you have to mention 360. 360 Mobile phone Assistant's April Fool's Day activity main to the general City person "decompression", opens "the decompression seminar" The classroom, the protagonist is flushes the Tian Xing pear (yes, they did not joke) the warm male "the big white". A woman and a man, a hot tenderness, presumably from the Lonely "program ape" to the high cold "design lions", minutes to win. According to hearsay, April 1, Chong Tian is more than 360 company headquarters, leading the program ape big Jump "apricot" fu decompression, but also personally demonstrate the Office aerobic exercise, and share 360 mobile phone assistant customized decompression meal. Borrow more depending on the app in 360 mobile phone assistant first chance, invite many see the spokesperson Chong Tian Apricot pear in person "decompression seminar" site, April Fool's Day, welfare but really do not take half point.

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In the Internet age, enterprises do marketing, the most fundamental purpose is to narrow the distance with consumers, thereby increasing user stickiness, improve brand connotation. To do this, we must put the marketing to do the grounding gas, some people, through the most convenient communication media consumers, the use of consumer favorite information, the maximum use of their own resources, consumer-centric integration of their own business interaction.

The above five brands, innovative play, is a classic marketing case. Internet practitioners can learn from and learn from, perhaps the next classic idea comes from you.