Internet entrepreneur: Young, passionate and not nourishing

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The struggles, the interest is the key, the income is pitiful, the socialization is very dismal-this is 2012 internet entrepreneur's portrait sketch. At the end of 2012, sing Company (Comsenz) and Eric Consulting (IResearch) jointly issued the "2012 Internet Entrepreneur Survival and Development Report." The report analyzed the sample of 5,000 entrepreneurs involved in the survey, analyzing the entrepreneur's motivation, profitability, company operation risk and financing status. Report shows that 72% of the entrepreneurs out of "interest", more than 57% of the entrepreneurs of their own entrepreneurial industry to say "completely do not understand" or "slightly understand", more than 45% of entrepreneurs in 2011 annual income of less than 1000 yuan, nearly 20% of the annual income of the Venture project only 1000 yuan-5000 yuan.

The troops on the road

"Yangtze", using this phrase to describe the internet entrepreneurial tide is more appropriate. Although the current is still the main entrepreneurial crowd, but the founder has begun to retired. Survey data show that 2012 68% of the entrepreneurs are, 16% is a, compared with the 2011 survey data (about 77%, the number of the founder of about 6%) found that the numbers of entrepreneurs down 10%, the number of the increase of 10%.

In 2012, Ji Shu was one of the most industry-focused entrepreneurs in a group of internet entrepreneurs. Born in 1992, the 20-year-old Beijing boy Ji Shu, who had been alone to make Mammoth browser, Rasgueado input method. Mammoth browser from the browser design to art, development, testing, operation and so on, all by himself. When he started developing "Mammoth 1" in July 2010, he had just finished his sophomore. Now that the software has been updated to the fourth generation, it is the most downloaded product in a personal browser developed on the iphone. At present, Mammoth browser has been Xiaoping and Sequoia Capital Investment, set up a peak labs to Bell and Xerox as the goal of the laboratory.

With Ji Shu of the same age Zhang Linxuan, after finishing high school in the United States, resolutely gave up the opportunity to apply for university, returned to establish English Training Service website in chat net. Embark on the road of entrepreneurship, Zhang Linxuan has many times with the team to transfer between China and the United States, but also has served as the Global IELTS instrument director and Changsha Purple Ming education Executive president, the English Training market and study abroad application service he has his own understanding. At present, the network has been a million-dollar investment, the valuation of tens of millions of dollars.

This has been labeled "Non-mainstream" group, to the Internet entrepreneurial field is also unique personality. A 22-Year-old boy named SAIC, who finds his real name on the Internet, can only find portraits of his users, and "mystery" is his first impression. From his personal homepage can understand that he participated in the design, development, operation, such as "Chinese photography magazine" "I-weekly" and many other products. 2011 with the founder of the Shen Clover four-leaf new media. Little known, Han's recent launch of the iOS application "one One" is their team responsible for design and development.

It is not hard to find that the 21-Year-old founder of Apple, Google two co-founder of the company at the age of 24 years, Facebook founder Mark Zuckerberg on the New York Nasdaq exchange, the world's most young self-employed billionaire. When young people under the age of 30 are becoming a global force for Internet start-ups, the fast-moving internet is even more expected.

Start out with money and hope for financing

At the end of 2012, Li, a vice president of the 56-net marketing sales, was turned mad on Weibo. Micro-Bo said that he attended the meeting in Hangzhou Taobao, asked at the same table a "85" after the lad's industry and income, the other side modestly replied, on their own a person at home blind to get a small site and do do microblogging forwarding, one-month income of 350,000 yuan.

This "inspirational" microblogging, a short period of time to attract the eyes of countless others envy. In fact, not all internet entrepreneurs are so "moist". Mingchi, undeterred, do not know the mountains have tigers, more to the Tiger Mountain Line-entrepreneurship at the beginning, many entrepreneurs are like blindfolded, toward their own interests on the end of the past, as to whether to make money, consider less people. The survey data show: 72% of entrepreneurs because of "hobbies" and entrepreneurship, but more than 57% of the entrepreneurs of their own business, said "completely do not understand" or "a little understanding."

Passionate, but not necessarily 10% return, no matter in which field, this is all the entrepreneurs must do the "worst plan." Income is an important indicator of the "State of health" of an entrepreneurial project, and the survey data show that most entrepreneurs are still in a state of "undernutrition". The survey data also showed that more than 45% of entrepreneurs in 2011 annual income of not more than 1000 yuan, nearly 20% of the annual income of venture capital in 1000 yuan-5000 yuan. Web site profitability and coverage significantly improved, but the form of a single waiting for a new mode of eruption. At present, in the Internet entrepreneur, the Alliance advertisement is favored, the nearly half (44%) entrepreneur takes the advertisement Alliance as the main income source.

For the majority of grassroots internet entrepreneurs, still facing the survival problem, they rely on their own pockets to start, entrepreneurial team in the small workshop model stage. It is worth mentioning that, although the 2012 national and local policies have different degrees of tilt to the entrepreneurial team, at the same time, the Government's default and support for VCs and private placements has also boosted the industry's self-development, but 85% of entrepreneurs say they can only start with their own funds, and more than 80% of them are currently under 6. In addition, the survey data show that more than half of the entrepreneurs want to have a clear stake in exchange for investment, but 67% of entrepreneurs said there is no communication channels with investors.

While venture capitalists and angel investors have given many opportunities to young entrepreneurs, there are also a group of investors and some entrepreneurs who say they do not support dropping out of business. "Looking for an angel to invest, the most important is not money, the best thing is not money, such as the experience of investors, the long-term guidance of entrepreneurs, investor contacts, social relations and so on." "Angel investor Shire said that aspiring students, preferably in the enterprise for two or three years to see whether they have to do a company's ability to accumulate work experience and social resources."

Senior angel investors are in fact reminding the "entrepreneurial need to be cautious": if the entrepreneur can not do eye view, ears, a little inattentive will be defeated. "The 2012 Internet Entrepreneur Survival and Development Report" shows: Policy risk, traffic decline, poor profitability, promotion costs, rising server costs, office expenditure increased by 52%, 48%, 45%, 36%, 34%, 25% to become the six major entrepreneurs risk. Policy risks, long-term profitability, adverse operations and the biggest source of confidence in entrepreneurs, so that they may abandon entrepreneurial projects.

How much gold is left in the mobile internet?

The 2012 Internet entrepreneur survival and Development report shows that a total of 62% of entrepreneurs choose the vertical segment, where interactive entertainment, life, and it three are among the hottest areas of internet entrepreneurship. In the eyes of many entrepreneurs, mobile internet is like a huge gold mine, waiting to be excavated.

With the influx of more and more entrepreneurs, the entrepreneurial model represented by mobile application development not only brings the vitality to the mobile internet, but also announces the arrival of a new wave of entrepreneurial tide. Entrepreneurs want to be flexible, innovative ideas and efficient, fast execution, have the opportunity to break through the siege to find a piece of their own territory, in the mobile internet tide. The survey data show: More than 10% of the Web site more than half of the traffic is brought about by the mobile Internet, entrepreneurs have more than 30% of the app to provide mobile internet users, mobile device access to the Web version, WAP version has become the basic configuration of most sites.

However, statistics show that more than 90% of mobile entrepreneurs can not make money, only a small number of mobile entrepreneurs to obtain a small amount of income, to a certain scale is very few. Although many mobile entrepreneurs dream of achieving the next "Angry Bird", in an increasingly competitive situation, this dream is unrealistic for most people to "blind".

The main reason for this situation is that although the mobile Internet is growing fast, mobile entrepreneurship is showing signs of "Red Sea". According to the report, as of the first quarter of 2012, mobile app developers accounted for only 2.3% of the 50 people, and a team of less than 5 had 66%. This shows that the vast majority of mobile developers do not have the ability to resist the risk, especially in the short term can not produce economic results, these mobile developers can continue to be a huge question mark.

The fierce competition in mobile internet makes it difficult for mobile developers to get venture capital, they have to get money through other channels to start a business, and when the product is finished, how to promote it is also a thorny problem, which will become the most important start-up cost for mobile developers. After the product obtains certain user Foundation, how to match the good business model, obtains the relative economic benefit, again will be a difficult problem. Eric analysts point out that mobile internet entrepreneurship is not an overnight process, blind entry, the risk of failure is very large.