Internet Entrepreneurs Note: Service virtualization is the future

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Introduction: Yu, chairman and chief executive of UC, said that Netscape's failure was not in its product, but because he initially positioned it as a software product rather than an Internet product. Because the Internet company's browser must be as a service platform, as the past year, the development of chrome can be clearly seen that the depth of its services. So UC in addition to the development of platform products, but also in the "united Front" thinking in the development of the industrial chain upstream and downstream cooperation.

So, what exactly is the service-oriented thinking of the Internet?

Service is a popular term in China, in foreign countries there is a terminology called XaaS (modifiable as a service), meaning that all things can be served as a service. This concept was first introduced in the software domain, and they offered SaaS (Software as a service software); Later, it was suggested that not only software, hardware can also be a service, or IAAS (infrastructure as a Service hardware is the services, and then the server platform can also be a service, PAAS (Platform as a service platform as services) ... Based on these conclusions, we can find that in fact all industries can provide services, all solutions have a tendency to serve.

It's most characteristic is its service tendency. It is the first of all industries to divest production, manufacturing and services, such as IBM, Apple, they are the first technology to improve their own, now IBM's operating income has 60% from the service. Under the information background, the emergence of the service tendency of IT industry has led to the emergence of the service tendency of all industries.

The meaning of service is to connect the product, service, value chain interaction and so on in the form of service. In other words, the service means that this thing is not mine, but I can use it. China Telecom is not my, but I can go through China Telecom to telephone, to communicate.

The service of the enterprise should be in the form of integrating resources to meet the needs of customers. That is, the so-called real-time, maximum, seamless to meet customer needs. In this process to meet the needs, it is possible to use a form of outsourcing, intensive resources, the form of integration of resources to meet customer needs.

This is essentially a one-time delivery into a continuous service pattern that runs through the product lifecycle. The basis of this process is the management of information. Which is to match when needed.

Service may change future value relationships. The high development of marketing makes us forget the difference between needs and demands. People need water, it's called demand. Behind demand is because he has need, namely thirsty. It can directly notice the thirst problem, not the logistics or anything else. Information technology continues to improve, so that one day we can directly manage our final demand.

The value of a bottle of water is not in the amount of water and bottles, but in the hands of the right person at the right time and at the right place. This kind of demand will produce the tolerance of price, people especially need something, the price tolerance will increase. The foundation of Future Economics, the first, is not material, but information. The future of the industry is mostly to do spiritual management.

Like cloud computing, Internet of Things, is to let information highly connected, things and objects, people and people can communicate with each other, it brings the whole value chain production model changes, rather than to say that the upgrading of technology, it is only a quantitative change, qualitative transformation is the relationship between all people. First, the big change is that what we have will be greatly reduced, but the things we will use will increase substantially. For example, we may have no one to buy a car, you can have a car, but this car is not necessarily your, the costs incurred in the form of service charges to collect.

We are talking about services and tangible products that correspond. The product is material, the service is fictitious. As services become more expensive, in order for the service to be effective, it must be real-time and virtual. This form also determines the company's services in the composition of the more the virtual component of the more. In particular, in the context of globalization, the maintenance of foreign students, friends can only rely on the form of virtual.

We say that the virtual organization is not virtual to you need its services when you can not see it, its real role is on call, can be more convenient service, more honest, faster.

(Oral/Yunhua Times Intelligent Technology Co., Ltd. founder, former IDC Greater China Region President Guo Xin)