Internet entrepreneurship 10 years only for the original dream and work hard

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Some people say that Zhejiang's blood is also flowing entrepreneurial passion, this passion and innate, Pentium endless. I think this is not only a passion, but also a mission, for this, I struggled and prepared for 10 years.

2000, the Internet in full swing, just graduated I did not hesitate to go to a network company, that is a company to do the Web site for companies, at that time still very popular. Because I am studying computer, the company arranges me to be responsible for the website production, but I feel more should understand the market this piece, just then the market feedback need to the technical more understand market personnel, so I volunteered to join in the market promotion.

A few months later, I knew the operation of the company. I discuss with the classmate whether we partner to open a company, the result is a clap can. Registered companies, by the street office to help us solve, just they have the task indicators, registered funds paid thousands of yuan for the charge on the deal. Office space, rented a set of three rooms, a hall of the house, we have office and living together.

Office staff, the main staff of my classmate and I two, a part-time accountant, and then found two salesman. The company persisted for four months, because the business volume is few, the two people's profit share is inferior to the work salary is high, finally thought or closed.

After the event, Zhuge Liang

1, two people do not willing to do input, such as other companies have Santana car running business, some plant company Mengang will be released, our salesman many companies Mengang are not past. Other ads to put something, even think about it.

2, not enough to adhere to, this later remembered still feel pity, because the company just started, the volume of business is very normal, not to mention we took over the high-end of a hotel website development list. Unfortunately at that time just think so hard so tired, income only so, two people wandering in the food and clothing around the line.

3, the salesman management training or lack of experience, at that time not to recruit a better salesman, so recruit the salesman to be trained, but the so-called training is also the nature. Therefore, the last two salesman did not pull a single business.

2001, I went south to Shenzhen, my classmate went north to Shanghai. Why I choose Shenzhen, because my friends in Shenzhen said Shenzhen is the cradle of High-tech, the first high fair in Shenzhen, Zhu was in the past to visit the scene.

After Shenzhen to run the talent market, it was not popular online job search. One months after the smooth entry into a foreign company planning Department, I am responsible for the company's website maintenance and management. I was still uneasy about the heart, the site is very easy to maintain work, and very enthusiastic to do other planning department work, so the Planning department manager relationship with me very well, and then the planning department manager after leaving the position I took for granted. During the amateur time and friends have been doing some hard disk box sales work, because his company is to do hard disk box sales, I basically do some partnership investment role. 2003, I think the opportunity to mature, decided to start a business with friends. There are several reasons for this:

One, the hard disk box penetration rate is getting higher, moreover MP3 player also gradually began to have the popular sign.

Second, we all over the country channel business has been established (previously accumulated).

Third, the manufacturers also know, they can help us OEM production of hard disk box and MP3

Four, the fund also has some

So we started to register the company, and then started to create the brand, because do OEM sales is a brand strength.

1, registered trademark logo, trademark designated as Blue Eagle

2, registered domain name www.71666.com homophonic is the enterprise Niu Niu Niu

3, Rent the Shenzhen city of Green Net court building, to give customers a stylish impression.

Then the office decoration, please salesman, soon the company successfully opened into the right track, sales are also climbing. But not long, hard disk box encountered low price competition, although our product quality is very good, but the price is inferior to others. During this period our MP3 began to go public, just listed our products are better to sell, because MP3 than the same kind of cheap. One months later there are dealers said MP3 repair, gradually more and more repair, the days, repair to more than 50%.

Domino down, MP3 rework equals poor quality, the same brand of hard disk box is also considered poor quality, dealers began to drag money, began not to purchase. In 2004, when he was worried about the rent for the next one months, he received an interview call from ZTE. After the interview, it's time to close my own company. Summarize the experience of this failure:

1, the market reaction and decision-making speed is relatively slow. In the case of the hard disk box encountered sales bottlenecks, should cooperate with distributors to do some promotional, emphasis on the importance of quality, hard disk data, such as the promise of 3-year warranty replacement. When MP3 encounter repair, should give the dealer some compensation, and then quickly replace the OEM manufacturer.

2, not the spirit of the bridges. When encountering difficulties in operation, it is more necessary to insist on consolidating existing resources. At that time we can do the cottage, because our OEM manufacturers are already in production. We do not do the phone is afraid to repair too high, it is true that the mobile phone scheme is not stable. But then the MTK program more and more mature, at that time with us about the company are making pots full of, created a lot of tens rich.

3, did not cherish the channel of love, at that time emotional, and dealers make contradictions, although obviously they are wrong, but can not be a relationship between the stiff, to understand harmony.

2004 years later, I have been in charge of mobile phone value-added related to some of the planning work, I realized the importance of networking, so I try to make some future career to help some friends. Take part in some summit forums, some internet gatherings, and make some comments, but also gain some experience.

So Huawei's a technical cow, Baidu's a market master into my entrepreneurial circle.

2009, we decided to integrate our own resources to create a project, is the SMS platform. At present, there are a few SMS platform in the market, but no one is doing intelligent development, our message platform is enterprise-oriented, intelligent, convenient and simple. Because we have ZTE and Huawei some of the interpersonal resources, can be more convenient access to telecommunications and mobile backbone network, because there are some resources Baidu, we estimate that the cost of publicity will be reduced a lot.

Our main manifestation of this project is the site, so the site is a base, we still use the 71666.com domain name, because we agree that the digital domain name is easy to remember, and enterprise cattle and cattle is also enterprise-class applications is more consistent. Our project named Niu Niu Niu SMS, is currently developing some communication protocols, and then made a gateway to facilitate a variety of technical interfaces.

2010 is the year of implementation of our project, when everyone pays to start their own business. After absorbing the experience of the first two unsuccessful startups, this time I will be more mature and more stable:

1, the determination of this direction, we must stick to it. At present, two shareholders have been approved, and signed the relevant legal instruments, of course, including the allocation of shares, exit mechanism and other issues.

2, the funds are more abundant, the registered capital is a few of our real money to take out, will not be reluctant to put into the matter.

3, our management experience has been a greater improvement, I am currently in the management position, Baidu's work that shareholder is to do market management work.

4, fully understand the advertising input-output ratio, we will do in this regard targeted marketing.

5, more attention to customers, agents of the relationship between the maintenance of their interests for the term.