Internet entrepreneurship and E-commerce seo how much do you know

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

What is SEO? Looks like seo suddenly crazy fire! My mind is filled with so many o, such as CEO (figuratively Executive Officer) CEO, COO (figuratively Operations officer) chief Operating officer, CFO ( Figuratively Financial Officer) Chief financial Officer, CIO (figuratively information Officer) chief information Officer, when I have to run into SEO because of the job, my first thought is: "What is this short title?"

Open Baidu, entered this strange and let me extremely curious abbreviation SEO, followed by a little dumbfounded-search engine optimization (searching Engine optimization, referred to as SEO), say not afraid of everyone jokes, see Chinese meaning my head in a confused ah. What is search engine optimization ah, six words printed in the mind without any extension meaning. Man na, this is good, although "Curiosity killed the cat", but the desire to learn is always let people control! Since the need, then I'll see what the mystery, so I entered the knowledge of the world of SEO!

As mentioned earlier, I have no idea about SEO, understand that, not through Baidu bidding rankings, can also make the site has a good ranking, or even ranked first, and this only need artificial skills of the operation, this operation is very conducive to Baidu search engine to be included, different from cheating brush IP, is the normal superior, And as long as the maintenance of good can always maintain the first position, then a website traffic has.

Today's portal site is also said to be a few of the brand sites, NetEase, Sohu, Sina, in a professional bit of the news, Tencent, etc., can let everyone remember the name to search the site is really rare, and most of the website self brand is easy to be overlooked, If you do not rely on rankings to highlight their own web site so in the E-commerce is difficult to find breakthroughs in the search engine rankings have two kinds: bidding rankings and natural rankings, bidding rankings need is the site has a profit to bid, now the internet has tens of millions of sites, If the purely bid to rank consumption of advertising costs is absolutely not negligible, coupled with the advertising costs of the portal, it is really a burden.

So how to save advertising costs, so that the site's natural ranking to the front end of the search engine, SEO is the best site promotion and ranking is also necessary to use the thinking!seo is divided into two ways: technical and thinking-type. Technology refers to the internal optimization of the site, the site outside the chain as well as the overall user experience of the site, for the search engine refers to the road let it go to a lot of records; thinking refers to what kind of website, which industry website, what product site. For example: Thinking type is to establish what kind of company, technical type is the company after the implementation of the establishment! For Web sites, thinking is alive, technology is basically unchanged only need to keep pace with the times and flexible use, thinking is the soul, technology is the body! complementary, indivisible!

So what can SEO specifically do?

First, the choice of key words

A good keyword is like a well-known name, a lot of people know will go to search, their own invention is again good, no one knows is no hard work, brand another theory. Today many people through the network entrepreneurship, take this for example, the network entrepreneurship is optimistic about a certain industry to establish a website to carry out the Internet E-commerce, then this "build the site" will need to use SEO.

For example, I would like to share my SEO knowledge through the Internet, then I choose the key words will be: Internet entrepreneurship network entrepreneurial network to make money and so on and network-related words, and then through Baidu Index query or use webmaster keyword mining tools to find netizens often search words index, The so-called index refers to the number of words searched by search engines such as Baidu every day, for example, "online entrepreneurship" The word every day there are 240 people through Baidu search, of course, a hot word competition is very high, at this time to take into account the language of netizens, someone will search "how online entrepreneurship (60 person/day)" "Online Entrepreneurship Project ( 150 person/day) "" "online business to make money (40 people/days)" and so long tail words, in this way, your ranking can easily go to the top, and these people are directional flow, are trying to make money through the network of people, this is the most basic SEO thinking, the mass flow of profit space is very small. Other industries or products have similar ideas.

II. website Internal optimization

Have the goal, bought domain name space, uploaded the program, then must do the website content optimization. And a little by the way, for the template of the site many people spend a lot of money to buy, is not cost-effective, in fact, only need to learn three days you will build your own station, or as long as you understand on the line, do not be blindfolded. I have a friend is to do jewelry boss, want to do a network mall through the online E-commerce line under the sales, bought a set of templates spent 5000 yuan, and then I learn SEO in my teaching him to build the station, he was a sucker, in fact very simple, many open source programs can use, templates are also many, do not have to spend money!

OK, no more gossip. SEO technology to achieve the goal is to make the content of the Web site to become a net, that is, the so-called inner chain, the site will have a lot of keywords then these keywords to each other link, woven into a tree-like network, must not be disorderly chain, search engines do not like chaos of the site, internal optimization

1. Site title, keywords, site description must be inspected to choose good

2. Keep Update original or false original every day

3. Fill in part of the content after determining the title and so no problem in the major search engine submitted

4.301 redirects, 404 error pages to do

5. The website page communicates, the inside page goes to the homepage, the homepage to the column page, the column page to the article, the article to the column, the article to the article and so on, takes some related link, maintains the internal connection to be unimpeded, thus will not cause the visitor to get lost, also will not

6. Links in the text, the site content in the article on the keyword plus the first page of the link

7. Build a site map to confirm that there are no dead links within the site. A dead link is one where the page does not exist, but the link to the page is still in the situation.

8. The number of keywords on the page, a page to determine the core keywords within 3, around the core keywords to arrange the combination of keywords group or phrase, the core keyword can choose the most words appear in the page, to match the psychology of the searcher, do not use the meaning of the keywords too pan.

9. The distribution of key words, ubiquitous, with a focus. Use a keyword in the following places: page title, description tag, body title, URL, bold, italic, the beginning of the page.

10. Keywords density: keyword density generally in 2% to 87% more appropriate.

Third, the website external links

The general initial slowly increase friendship links, not all of a sudden add too much, and then in the blog, forum, Baidu know, Yahoo questions and answers, such as local replies or send articles after joining the site keyword link.

Above all is must pay attention to place, relatively simple, but already covered most, concrete how to operate still need to understand more deeply, everybody has the question to be able to communicate with me

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