Internet entrepreneurship encounters three dilemmas: high-yield low-income model single

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The last six months of China's internet crackdown has ended. According to statistics, the operation of nearly 1.8 million sites for a comprehensive investigation, including the closure of the site more than 136,000 more than 16,000 obscene pornographic and vulgar sites were cleared, repaying illegal access to the service provider 126. The reorganization has clearly unleashed a signal that the threshold for policy access to entrepreneurship and survival in the internet has been elevated.

According to the China Internet Network Information Center (CNNIC), the total number of sites registered in China at the end of 2009 amounted to 3.23 million. Of these, in addition to more than 1000 large web sites that people are familiar with, 99% are small and medium sized sites. The founder of these small and medium websites is called "stationmaster" on the internet, they have independent domain name website, mainly through Internet and website platform to provide the Netizen with information, channel, intermediary and so on network service.

In fact, in addition to market access, business supervision and other policy factors, these are known as "Chinese Internet capillary" webmaster in the business model, venture capital and other aspects are facing enormous pressure to survive. Under the new regulatory environment, what is the survival dilemma and market risk of small and medium-sized webmaster? How to find a balance between policy environment and benign survival? What are their diversified business models? This forum will focus on these issues.

Participating guests and their entrepreneurial website

Eight Tong Network general manager Fuchampau (eight Tong Net is the biggest living community website of Beijing area)

Love of Medicine website founder Lu Deqing (Love-Love Medical Network is a popular medical service for medical personnel of the vertical website)

6571 Forum website founder He Xiaobo (6571 Forum is the forum of Beijing Second Foreign Language College)

Tian Tong Yuan Community network in charge of "worm two" (Tian Tong Yuan Community Network is the largest community commercial site in Beijing Tian Tong Yuan)

Sing (Beijing) Technology Co., Ltd. Vice President Li Mingshun (Sing is a leading community platform and service provider)

Shi Yansheng, Assistant Secretary-General of China Internet Association

National pornography Office Director of case Supervision Yang Mengdong

Wang Lin, deputy director of Hubei Huangshi Judicial Bureau

Dilemma 1 Market access is not open enough

Question: The latest website record Information Verification Program stipulation: the website organizer must carry on the original document to the server registration location to handle the record information verification formalities, and retains the color hat photograph in the scene, this to the small and medium-sized website stationmaster, is a very big burden. Moreover, a forum (BBS) of the site registration funds must be more than 1 million yuan, which for most small and medium sites is a high entry threshold.

Weapon: Reduce the cost of the record of the entrepreneur, such as simplifying formalities, relying on technical means to achieve the record. In addition, you can also according to the website operating income classification level, if the site income is low, registered capital can also be lower.

Li Mingshun: According to the Chinese Internet statistics, the 2009 annual revenue scale of 1000 yuan in the Web site accounted for 61.5% of the overall internet, of which there are still 30% of the site has no income, and the annual revenue is greater than 5000 yuan site, the number does not exceed the total number of 15%. For webmaster, nearly 60% of the webmaster Personal monthly income of not more than 2500 yuan.

As a rental server is a market behavior, for webmasters, where cheap, stationmaster will go to where to rent. In such a situation, the site will often because of price, bandwidth and other reasons need to constantly change the server, and each change will be a record in person, stationmaster will certainly not withstand such "toss".

In addition, the new system also stipulates: a forum (BBS) of the website registration funds must be more than 1 million yuan. Forum is the core of each site, no forum, the site can not do news content construction or E-commerce. However, if the small and medium-sized webmaster have their own 1 million yuan funds, have already done something else to do, what site?

According to statistics, the country currently has 3 million websites, which can have 1 million yuan registered capital, less than 2%, that is, 98% of the site can not register, but most of them will continue to exist. Therefore, under the new filing system, 98% of the site will be illegal, this is only 2% of the legitimate site is a satire.

He Xiaobo: For many small and medium web sites, the income is very small, most of the small and medium-sized sites in the annual income of 1000 yuan below, and to the server location for the registration of nuclear inspection, tolls, accommodation fees will cost at least hundreds of yuan, and many small and medium-sized Web site for a year the cost of the server Such a verification fee would be hard for many individual investors to bear.

Shi Yan Sheng: Our association participated in the establishment of the Internet Enterprise Record system, the purpose of establishing this system is to find the Internet has harmful information traceable to prevent the site to deny. In fact, the site record system is not our country-specific system, the western developed countries have their own network filing system, or even stricter, such as Germany has its own network filing system. Our news can also allow users to interact, to express their views, for example, after the news generally have "I say a few words" such a link, but this kind of news of the system in Germany is not allowed.

Yang Mengdong: According to our statistics, now junior high school students, 83% students use mobile phones online, of which 80% of the students through the mobile Web site to contact obscene information. We understand that more than 90% of obscene pornographic sites are not filed, so there must be a filing system, with specific record records, these sites are not too dare to do illegal things. But the blow is not an end. Such a crackdown is to give qualified small and medium sites to leave better living space.

Wang Lin: For most network companies, the operation does not make money, if the edge can earn money, generally will try. For illegal web sites, it will compare the illegal costs and illegal benefits between which is greater, if the illegal cost of small, it will be illegal. Therefore, through severe crackdown, so that the illegal costs of these sites to his unbearable, so as to purify the Internet environment.

Li Mingshun: I support the filing system, but I would like to reduce the cost of filing for entrepreneurs, such as streamlining procedures. In fact, the submission of information and photos, technology is very simple, if it can be resolved in the local, relying on technical means to upload the location of the site of the filing authority, it can be done.

Fuchampau: To have the Forum website, the registered capital should not all request so high. In fact, you can according to the level of the website operating income classification, if the site income is high, then the impact is also relatively large, registered capital can be higher. For example, the revenue of 100,000 Yuan website, 500,000 yuan site, 1 million yuan, 10 million yuan of the site can be different requirements, so that can give new entrepreneurial small and medium-sized sites to fair growth opportunities.

Dilemma 2 illegal definition is unclear

Problem: At present, the relevant departments of some suspected illegal sites took a temporary closure of the punishment measures, but did not use the legal form of what form is illegal to give a clear definition, which makes a lot of small and medium-sized webmaster are not easy to grasp. The government's punishment is often across, the closure of illegal websites, resulting in the closure of sites with a server.

Tips: Clearly define what is illegal information, and in the case of illegal information processing delays in the circumstances, delay at different times will be given what kind of punishment. The Government should take better technical measures to close the closed site, such as shutting down only the domain names of illegal websites. And if the interests of innocent people are violated, they should be compensated.

Fuchampau: Some websites have been closed, some have been closed for a day or two, some have been closed for one months, I do not know how to grasp the scale. Some of the site entrepreneurs around me, some people even the site was closed, I do not know why. I believe that Internet sites, large or small, are very concerned about this issue.

In fact, some problems, for webmasters, is unable to prevent. For example, someone posted a post on your forum: selling guns. You may not find it and delete it in time, and the result is closed. Do you mean injustice?

In fact, we would like to know a clear rule: what is illegal information? And when this information comes up, give me a few days to deal with it? What would be the result if the deal was two days late? In short, I hope to establish a clear and public system.

Li Mingshun: Small and medium websites so many, distribute so wide, a clear stipulation is very necessary. As a State Department, it is not possible to do so without establishing a clear indicator.

Lu Deqing: I built the love Medicine website to give doctors a chance to discuss treatment options online. Through the network, the patient can judge the good or bad of the doctor, thus chooses the doctor, alleviates the Doctor difficulty, the doctor expensive question. I think the country can punish illegal websites, but the result of shutting down a website often is that many sites in the server where the site is implicated have been forcibly shut down. If the government shuts down the illegal website to implicate the innocent website, causes the loss, whether should consider the compensation?

Fuchampau: Sometimes, the regulator sealed off an IP, and an IP address with more than 10 sites, then the more than 10 sites on the bad luck. Also sometimes, the network Operation Department receives the command, in order to execute faster, the server shut down directly. In fact, according to the normal procedure, the network Operation department should give the same server to the innocent small website to say hello before shutting down the server.

Li Mingshun: Whether the state-owned telecom operators, or the state-run telecommunications subcontracting to the private operators, after receiving the government directive, all choose is "one-size-fits-all" approach. In fact, it is technically possible to do no harm to innocent sites, such as only closed domain names, rather than savage shutdown of the server.

Dilemma 3 Profit model single, popular high income low

Question: For small and medium websites, some are just starting a business, and some are not familiar with the business operation, in the access to income difficulties.

Tips: To join the advertising alliance to earn revenue, by online activities to get sponsorship

Lu Deqing: For the establishment of the site soon, through the advertising alliance to obtain revenue is a simple way. If your site has a certain popularity, there is a steady amount of clicks, then the income through the join AD League may be able to solve some of the day-to-day expenses. To love the medical website for example, the current site revenue mainly from three aspects: first, through the Advertising alliance to obtain income, the second is through the company's advertising operations to obtain the enterprise's advertising investment, the third is through the sale of medical related products to obtain income.

In fact, there are many advertising alliances, such as Google Adsence, Baidu's advertising alliance, as well as Ali mother, Qihoo Alliance, Sogou Alliance, and so on, small and medium-sized sites can get a certain amount of income.

"Worm two": Although through the Advertising alliance can get a certain amount of advertising, and the higher the popularity of the site, the more clicks to get the higher the income, but not many, for many sites is a drop in the bucket. Therefore, in order to grow rapidly, we must strive to develop new business models. 2005, Tian Tong Yuan Community network to emulate the success of the peer-Huilongguan Community network organized Tian Tong Yuan Community Football League, that year did not get the enterprise a penny sponsorship, investment is as high as tens of thousands of yuan. However, when more than 20 teams and thousands of participants were present, some local businesses began to wonder: did they do propaganda on the game? By the time of the second day of the 2006 Community Football League, a local Honda Auto 4S store invested 20,000 dollars in sponsorship. Now, the team has developed to 41, the title of the title has risen to nearly 100,000 yuan. Our experience shows that, thanks to the trust of netizens, we can organize so many people to participate in offline activities, and the most important thing is the activity can attract people flow.

Band-Aid

Complaining is not as good as action

Small and medium web site entrepreneurs encounter all sorts of difficulties and dangers, not only today, it is not the unique phenomenon of this industry. The uncertainty of the living environment caused by policy is a common problem that any business entrepreneur may encounter. But it is more sensitive to Internet entrepreneurs who represent the spirit of "freedom and innovation".

How to build a good internet entrepreneurial ecology, on the one hand, test the wisdom of the regulators, on the other hand, is testing the wisdom of entrepreneurs. Policy "one-size-Fits-all" is simply rude, but entrepreneurs complain or walk away, it is also a back to entrepreneurial spirit.

Policy factors have always been one of the environmental factors of entrepreneurship, entrepreneurs can not completely out of the real environment and "live in a vacuum." In most cases, regulators are "justify", and entrepreneurs who simply complain are almost useless. Even if it is suggested that entrepreneurs need to unite to "complain", the question is: how many entrepreneurs can afford the time cost when there is a long way to go?

Instead of waiting passively, find a way to respond positively. There are controversial policies that will exist in any era, but the same policy is not going to last forever. The change of policy is actually a temporary result caused by the game of market complexity, which will eventually return to a reasonable state. For small and medium website entrepreneur, learn to evade risk should be a lesson after this reorganization action, especially to the content that involves ideology, should as far as possible stay away from, or should choose not to get involved in the initial stage of pioneering work. There have been rectification experience of the founder of the net Chenhao Zhi is deeply touched: from the point of view of survival skills, adjust the center of gravity, choose a do not do a small area, so as to be more secure. Her new choice is the flourishing of a collection of nets, which is a small but very professional field.

It is not advisable to wait "innocently" for the arrival of the "ideal state" without loosening the policy environment. It is the rational and mature choice to calm down the pulse of good policy, to respond to the positive attitude and even prepare for the transformation. Therefore, whether to join all kinds of advertising alliances to earn revenue, or rely on offline activities to get sponsorship, should be small and medium-sized webmaster are worth trying business choice. In addition, network marketing, IT services, logistics services and market segments in E-commerce, in the next few years will have greater development space, small and medium-sized site entrepreneurs to these areas of transformation, but also a more sunny business choice.

Every overhaul of the industry's big environment often means more new opportunities. For small and medium-sized websites to provide third-party data statistical Analysis Services CNZZ that the reorganization of China's internet industry will now enter a high-speed development stage, and the trend is increasingly benign. Sinking boat on the side of thousand sail, disease tree ahead million wood spring. After the storm still uphold the spirit of "innovation" of the Internet entrepreneurs, you are ready to continue on the road?

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The "capillaries" of the Internet

According to the China Internet Network Information Center (CNNIC), the total number of sites registered in China at the end of 2009 amounted to 3.23 million. Among the more than 1000 large web sites that people are familiar with, 99% are small and medium sized sites. The founders of these small websites are called "stationmaster" on the internet, they are "the capillaries of Chinese Internet".

Data from the third party data analysis service provider, CNZZ, shows that as of the 3rd week of March 2010, the average growth time of small and medium sites (from registered to traffic reached 1000ip or above) is 274 days, the fastest is the webgame type of small and medium sites, It takes 26.5 days, followed by an education class, which takes 27.3 days.

CNZZ data analyst Yangyu that the main entrepreneurial cost of these small and medium sites for the server, space, domain name, record, promotion, manpower and so on. In general, can carry around the site, the first week of the total cost of the construction of about 500 yuan, through the technology purchase or independent way to obtain site initial technology site very little, not more than 1 per thousand. The construction station or the use of integrated distribution system to build stations, these small and medium-sized sites are the most common way to set up a website, in 2009 accounted for the total of 65% and 30% respectively.