"Internet entrepreneurship is dead" stems from entrepreneurs ignoring basic business laws

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The author @ Rongjin today is talking about personal insights about whether the Internet and mobile internet have opportunities. For your reference only.

Yesterday, I received an article from a friend's 21 economics report, "Internet entrepreneurship is dead," and let me make a point. Read the full text, @ Dragon really see their own year when reporters and write technology blog shadow. In the middle of last year, the entire fictitious economy investment has had the very big problem, I also with the author has the almost identical ponder, also came to the same point of view, I almost gave up the Internet and the mobile internet to move to the traditional industry, but with the increase contact with the traditional industry to revise this conclusion

The authors have come up with a vague conclusion that the conclusion is that a lot of people have been knocked down, and it's not surprising that industry practitioners are running to argue. But this is not a question of defending ourselves. It's about asking the bottom questions.

from the historical point of view, product upgrade-driven "Inception space" platform-type development is the empirical law. The problem of entrepreneurship in TMT field is not the problem of monopoly, nor the problem of platform. IBM's monopoly on its platform also Wintel two giants, slowly took over its territory. Sina Sohu NetEase three major portals under the monopoly of their search technology supplier Baidu after the reign of the roost can explain the problem. Historical experience tells us that fortress from internal breakthrough or industrial chain upstream breakthrough is easier one thing

。 Monopoly and equilibrium is only a small stage, and competition is also a small stage just like, in most cases, everyone in their own set up the small area constantly improve themselves, and seek to create value for customers.

From the commercial law, two basic laws of demand and supply, revenue and cost will make everyone to this conclusion of abrupt glance.

We all have a basic understanding of economics: Do not do demand is very limited, but tens of thousands of of suppliers to meet a demand at the same time, do not do the cost has been high, your income can not be assessed or even cover the cost of things. The current problem of reliable internet and mobile internet entrepreneurs are basically magnified or reduced a subdivision of the demand or did not consider the input-output ratio and fell. Mobile phone photo is a very small demand, but there are one or two satisfied on the line, but you use a variety of store a search, there are hundreds of applications stare at the photo, people put this very small demand and further like the N more small demand, and then think that this smaller demand can change the field of photography, can change the mobile internet, Can change the world! That's the saddest thing! Social products are also many, but the social field is Tencent's food, your demand for the entry point can not and Tencent to meet the demand to mention and discuss? If not, please give up! In the field of electrical business, you do is able to and Taobao and Ali meet the needs of the comparison, if not, please give up! In the search field, you can do with Baidu and Google meet the needs of the same, if not, please give up! If you invented the group purchase, but you found that group buying appeared in the Thousand Regiment war, you have to consider input and output ratio is appropriate, not appropriate, please give up! If you stick to the video site, now set off the video war, you also have to consider input-output ratio, not appropriate, please give up! ......

It is true that the need for Internet and mobile Internet is becoming more and more difficult to find, and the cost pressure of traffic monopoly is increasing, but this is not a big problem, you either give up or look for a new solution. You have to find your heart, there will always be! 360, Jingdong, Poly-Mei excellent products, and even yy's cock is not the attack is to find the same and the needs of the Giants, in reducing the cost of the coup choppy classic case?

The internet and mobile internet entrepreneurs are a little closer to the two small laws that are easy to do. More specifically, Rongjin that the probability of success in entrepreneurship is not entirely unrelated to whether you are on the Internet or the mobile Internet, but only with your supply and output ratios.

From this point of view, do you have a new understanding of Internet and mobile internet entrepreneurship?

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