Internet entrepreneurship is like a draft demand and service is value

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Although CCTV's "good Chinese songs" are unusually hot, I have not seen, since I think this is a professional music talent to do things, the TV station is nothing but to do some stunts, let these original bar singing children go to the big stage to sing, but also let the audience in front of the television to hear the roots have a fresh sense of the original song.

But to think carefully, this program seems to be specially tailored for the Wandering singers, it provides a stage for the singer to display their own, while using the resources of the TV station to show these singers to the national hundreds of millions of viewers, of course, "China good songs" Do more ruthless, directly let more than music media intervention Whether the media is willing to promote the singer's original songs to assess, this will appear more professional? In fact, professional or not is not necessary, wandering singers are not necessarily professional, important or whether the public like to listen to your songs, the media is also human, as long as your songs to listen, can spread across the north and south, You are not the "love Business" the same Divine Comedy, will push you booming.

But what did CCTV do? is to use their own resources, the singer made a package, playing the label, and then ask a tutor to speak two, to the singer and mentor relationship, and then integrate media resources, so that a number of media to participate in the promotion, this thing is almost, of course, can also set up a variety of awards, to discharge the rank, The emphasis of the recommendation, these singers later became famous, but also the style of resources. This analysis, there is no feeling CCTV very much like a planning company, singers are their clients, mentors and media is the resources to promote the customer out is the business, let the national audience know that a singer or a song is the main indicator of its business.

Therefore, many of the draft is the purpose, mainly to show the audience, draft form more and more, the content of the draft is more and more popular, almost everyone can think of and did not think of can make a show, performing talent is only one, skills show only level, cooking dishes can also be in front of the camera Big Show, can solo show, Can also be a father-son show, can be a group show, can be tall stars shining, can also be grounded in the grass-roots culture. TV stations like show, such programs than the production of other special programs to collect a variety of information is easier, and the program can be broadcast in multiple video media, which means that copyright, of course, and sponsors, although it is a show, may also be said to be a single business.

The TV station Aphonia its way and knows how to take advantage of it, at this point, the production of a program and entrepreneurship is similar, you can see how many internet companies are operating like this, such as vertical portals and vertical electric operators in various fields, and other local sites, of course, these may be the industry chain upstream of the business to operate, But in nature, he solves the needs of the masses in a certain field.

As early as a few years ago, in entrepreneurship we talked about doing places, to do subdivision areas, to do areas of expertise, however, based on the traditional Internet entrepreneurship can only do point to stop, really do not contact with the user, or in the immediate solution to customer demand, the way is not achieved, which can be summed up to the service level. Service is not in place, in the experience and Word-of-mouth and other aspects of the promotion effect on the best, TV show will send people to go to a bar or to find scouts and headhunters to help, with the current often said that the phrase called grounding gas, but the Internet business most did not do this, or could not do this, So the market for refinement services is huge and involves all walks of life.

For example, there are two problems in the problem of the supply of fresh electricity suppliers: One is the problem of cold chain logistics, which is a rigid limit, can not be solved in the short term, another problem is "the last kilometer", that is, whether consumers can enjoy fresh in the home. In fact, the second question is a problem, is also to solve the first problem of a way, enterprises can be the best service, service maximization, because today is not a simple time to sell products, selling products is selling services, selling services is to sell brands, the brand is also representative of product quality, service items and brand culture and so on, Do this well enough to make up for the obstacles caused by the cold chain.

Again, such as online laundry and other industries, are the most direct use of O2O mode to operate, O2O just emphasize the service on the docking, can be goods to the door or make consumers feel convenient, this has succeeded half. You take the initiative to communicate with consumers, to understand any possible consumer needs, so that after the comprehensive call online and offline all the resources to serve consumers, consumption of you have a good impression, the effect of Word-of-mouth publicity than any of your initiative to promote. In fact, if you can understand the needs of users, even if you do not make products only services, can have a certain market.

In the commercial operation of the O2O model, traditional business is often the reason for the success of the operation, and then far from the trader is the traditional marketing background, not too much internet thinking to consider the problem, sales model is simple, but sales of service details will be considered more, the end result is a service project than marketing mode, Win by service. In the Internet industry, the entrepreneurial tide, the overall thinking of the Internet entrepreneurs most of the fall, and those who consider the Internet is only the replacement of the telephone entrepreneurs are slowly rising.

The internet has changed a lot of business and marketing models, but now the online sales model is increasingly moving closer to the offline business strategy, because any time of business, people should be human. Enterprises in the business model of the discussion because of environmental changes and other factors, there have been a lot of confusion, the TV station through their talent show for everyone on a lively lesson.

Service and demand, it's a timeless truth, isn't it?

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