"Internet entrepreneurship" makes e-commerce platform face individuation development

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

May 13 News, financial crisis, the serious employment form of college students-these two difficult problems will be "internet entrepreneurship" again to the Thunder wave, personalized e-commerce since its development has again become the focus of the Internet, however, whether it is an active initiative of experts, or some of the owner of the network, it is difficult to conceal a fact, At this time personalized E-commerce is no longer a simple platform problem, has broken through the boundaries of E-commerce, to upgrade to the Internet personalized product height.

The competition between the Consumer-to-consumer and the Business-to-consumer is equally tragic

Consumer-to-consumer current situation is different from the beginning of the development of electronic commerce, in some product categories of competition has been white-hot, the platform of the battle has died down, Taobao alone, Pat occupy the second camp, AH is still just beginning, business demand is no longer to business expansion as the first priority, platform shuffle effect is obvious, credit integration mechanism has become a natural barrier , exclusive channels, sourcing and price advantages of the business has been accurate card position, left to Consumer-to-consumer E-commerce personalized space is very small, the fledgling college students and unemployed people rushed into the risk higher.

The business has been dropped by several shirt lunatics, virtually also added to the threshold of business E-commerce, No 10 million or 20 million are embarrassed to open businesses. The traditional platform has also been labeled as an ad league, giving the impression that these people are far more enthusiastic about advertising than their products.

A few years ago personalized strangling

Once upon a time, personalization is the means by which each platform invites merchants, however, when the platform, business pots full of time, personalized to become the first to kill the object, Taobao Mall turned out, Ali mother, Yahoo ads so that businessmen surprised to find that Li is the theme of daily unchanged, their own product picture, introduction, Use instructions are the object of public plagiarism, opponents can easily copy the whole.

At the same time, all kinds of E-commerce platform began the Battle of the finale, Forum, blog, IM, SaaS, platform operators want to business reluctant, but the business is really tossing and turning, in addition to the platform's account and credit points, a few years of operation, his popularity also did not save in hand.

Revisiting personalized portals into the field of e-commerce

Personal portal, is not a relatively new concept, the development in recent years also because there is no effective bearer services, into the bottleneck period, product form is also constantly changing. Because of the development and subdivision of the search technology in recent two years, the personalized portal has changed dramatically, in addition to self-expression, personalized development, personalized information aggregation, personalized e-commerce needs, personalized portal to the future of a new breakthrough, in which the personal portal for individual users launched a business community, For enterprise users launched the industry in China.

In the IG personal portal to the various channels of information are put together, to the consumer or Consumer-to-consumer platform business a new feeling. Merchants do not have to worry about visitors to receive platform products, no longer endure the trouble of the information explosion and flashing ads, all of which are customized and aggregated by the user, with a pure window to show their wonderful in E-commerce.