Internet entrepreneurship must have its own axes

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Now the domestic Internet environment is more mature, competition is increasingly fierce. However, in today's internet environment, entrepreneurial choice does not choose "free" service is a controversial topic. After all, today's internet situation is not like the original, Ma Yun has also said that a decade ago, the Internet to provide free services can obtain more customers, but 10 years later choose to provide free service today, it is very likely to be a dead end.

Mr Ma's words may have given the latter a signal that choosing free is tantamount to choosing a dead end. But in Song Congming's view "free" is actually a pseudo proposition. Why do you say that? In fact, the truth is very simple, the ultimate goal is to profit. Of course, you can also say it is for the ideal belief, but if your business is not profitable, then what is it to support your ideals and beliefs?

We may wish to review the words of Ma Yun, ten years ago, the Internet business to take free measures is simply to be able to get more users to participate, or can also be called enclosure. And then rely on a large user base to consider an effective profit model.

So why is it hard or difficult to take such a "free" approach in the current internet situation? Song Congming thinks, the domestic internet environment tends to mature nowadays. Whether it is the Internet or mobile interconnection in these areas are already industry giants exist, if you try to fight against it, it is very likely to be dead.

Of course, we can't say it too absolutely. After all, no one can guarantee the future Schen. Just as Baidu is already the domestic search market giant, with more than 70% of the market share. But it was still a sudden killing of 360 of a piece of meat.

If you can beat the Giants, we will not say, but if you want to not be defeated by these giants or even want to be an Internet entrepreneurial path of "Cheng Bite gold", then you must first have a Cheng bite gold "axes". This "axes" is the Sanbanxi? Song Congming that one is the capital, the second is the core competitiveness, the third is the value of services.

Funds

Money, for an internet company is the lifeblood. Including the present Jingdong, Suning, when and so on these large internet companies are still relying on continuous financing to support the development of enterprises. If you are a start-up internet business, then money is more important to you because it is the only guarantee that you can go on.

Especially now the Internet business environment complex, product homogeneity is extremely serious. In this context, Internet companies are caught in a kind of competitive circle. Although everyone knows, even if you are cheap or even free will not necessarily live. But if you can't even do that. Then surely can't live. Therefore, in such circumstances, the adequacy of funds is the most important.

Core Competencies

In order to break through the Internet competition, in addition to sufficient funds you have to have their own core competitiveness. If money is the guarantee of your survival, then core competitiveness is the foundation of your development. If you have only enough money but don't have the core competitiveness, you can beat the small business but it's hard to deal with the Giants. Because the money in front of the giant is not any advantage, others casually copied your business immediately finished.

Premium Service

For your users to provide value for the service is your entrepreneurial third axe, but also the most important one. After all, the enterprise ultimately is to serve the user. In other words, the user ultimately determines the value of the enterprise. If your business is not able to bring value to your users, then even if your service is free, users will not be interested. After all, there are too many companies offering free services this year.

Combined with the above three points, Song Congming that this is what internet start-ups are forced to have. However, whether the Internet business should provide free services is not the most important, because it is only a strategy, after all, as long as your service has been recognized by users, then users are very willing to pay for your services to choose.

The author of this article Song Congming the original content by Poly drinkers: http://www.juchake.com collation, A5 starting, reproduced please specify, thank you!