Internet Entrepreneurship: Small Business

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Currently in the peak of Internet entrepreneurship, saw many internet entrepreneurs, most of the models have their own unique, but in all fairness, truly innovative, or technical innovation and rare. Even so, the Internet area still has the best entrepreneurial soil, especially for Chinese entrepreneurs, this is not available in other areas of entrepreneurship, Internet entrepreneurship is the advantage of the Internet itself is an open platform, its spirit behind is open, synergy, sharing, sharing. This is different from many types of resource-based and relational business barriers.

Of course, not all people start a business to change the world, to build a new business civilization, for the vast majority of people, stand firm, able to successfully achieve the Internet support team and their own, and development is the first step.

At present, a number of vertical community sites, do is very good, it is worth looking for Internet entrepreneurs to reference. Many sites here are just not known to everyone, for example, the network is a focus on the hair health of the community website, not handsome, but has developed into the country's largest hair health community website. Although the hair health direction is very small, but very accurate. It is through the community to gather a group of people concerned about the health of the hair, attracted to the users here are concerned about the health of the hair, so, basically the quality of the user is very high. Therefore, on the basis of the community, the construction of the Community E-commerce model shows a strong vitality, with a high conversion rate, the current sales have reached millions. While sales are not dazzling, it is a fairly good achievement for small teams in the early stages of entrepreneurship, at least to survive and to begin to develop. Such examples, for many people who want to engage in Internet entrepreneurship, more reference value.

From the Alexa data, the community has a high viscosity. Its PV per capita in the last three months is 39, well over 10 of the large portal, and the per capita stay is close to 40 minutes, well above the 10 minutes of a large portal, and the bounce rate is only 19.3%, well below the 30% of the large portal. At present, the world ranking in more than 70,000, and the domestic ranking in 5,000, perhaps for a large public-type website, entertainment class site, this flow is not high. However, given the narrower user base it faces, there is a good flow of traffic to a single site that focuses solely on hair health.

Attention to hair health can also be bigger, for the Nets, the future gathered more attention to hair health users, especially those facing hair loss problem, its value will continue to improve, because the user group to solve the problem of hair health needs are very urgent, for them, hair loss may mean that no girlfriend, may mean that not having a good job can mean less self-confidence, and they urgently need to improve their image. Because of the urgency of demand, there is also a great potential for business opportunities.

Not only the demand has a considerable rigidity, and the market scale is also very large, the total number of hair loss in China has more than 150 million people, with the increase in social pressure, but also the trend of younger hair loss. According to this huge target population base, small direction can also be developed into a big business.

Small direction as long as the first, there are people who need you, someone needs you, can produce commercial value. In the steady heel, can completely do in this field deep, big, create a considerable output value. (Text/Huang Liang)

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