Internet Entrepreneurship Success (v): Understand the "spider" to improve the site included

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After the website is built, maintenance and management become the work that needs to be carried on continuously. In this chapter, the site will be optimized for internal links, efficient maintenance, PR upgrade way to introduce.

Optimize the internal link of the website

Two, the website effective maintenance three general knowledge

Third, improve the site PageRank have a coup

Iv. Site Exchange links also beware of counterfeit

V. Objectionable content of the website against Vulgar Prohibition

Vi. simple configuration to make the Web server impregnable

The above details can go to "Internet entrepreneurship Success (five): Site Exchange links should also beware of counterfeit" read.

Seven, to understand the "spider" to improve the site included

Spider is a search engine of an automatic program, its role is to visit the Internet HTML page, set up an index database, so that users can search the Baidu search engine Web site. Simply put, it is the website and search engine communication tools, it is the spider, search engine to know your site, and then produced a collection and rankings. Because the spider is an automatic program, depending on the rules set to action, so by tracking the spider's movements and the response of the search engine, you can targeted to optimize the site.

1. New station on line to attract spiders

When the website is online, first submit the page to the search engine. Search engines will analyze the links contained therein, and then crawl, because it is a new station, so after the submission, the spider's response will not be very fast, one may only crawl one or two pages away, until the next time to continue to crawl the page.

Google Submit Address http://www.Google.com/intl/zh-CN/add_url.html

Baidu Submit Address http://www.baidu.com/search/url_submit.html

In the early days of the site there is a special need to pay attention to the problem, that is, the site can not have dead chain bad chain, and to ensure the stability of the Web server, that is, must give spiders to create a good crawling environment, because the spider once encountered dead chain will be directly "away". If the website server is not stable, perhaps the spider turns a circle, a page has not crawled can not wait to go. We also have to ensure that the new station's internal links have a level, to ensure that spiders can better crawl content, for the user's browsing is also more convenient.

New station set up early, the role of friendship links is still very large, it can greatly increase the spiders in the new station crawl times, can be a certain extent shorten the site's collection time. The new station on line, the data can not be too little, to have enough data, at the same time the internal link to be reasonable, this is a molding site, spiders crawl when the site's impression will be very high.

General new site in Baidu included in the time about half a month, and Google spiders crawling on the network than Baidu spiders more frequent, may be 2 days can only be included in the new article.

2. View Spider footprint

Search engine on the site's inclusion into the stability phase, there is a small trick can increase the number of spiders crawling Baidu. Do not update the content of the daily update, you can update a part of 2 hours or batch to update.

Because at this stage, a part of the Baidu Spider is entered through the first page, once found no changes on the home page to leave. So the benefits of regular quantitative updates appear, spiders into the home page once found a change, crawling of course more frequent. At the same time, pay more attention to the spider crawling period, in this time period to update, included the fastest speed.

This requires a tool to view the spider's movements at any time, many CMS have such a function, can be very clear record of the large search engine traces of the robot, including residence time, crawling pages, etc. have detailed data, you can crawl daily analysis, or compare several columns which crawl the most times.

Figure 11

Familiar with the spider on the site crawling time rules and spiders love crawling columns, can be a good help to increase the number of AdSense and collect the speed, but also from the side of the channel to compare the weight of higher.

Eight, cleverly speed up the display of Web pages

Site display speed is not only related to the Web site's server, page settings, code references will also have a great impact on the speed of the Web page load, how to speed up the display speed of the page, enhance the user's browsing experience, the following from the test page load time to start, and then to speed up the web

1. Use plug-in to detect page load time skillfully

Direct access through the browser can be intuitive to see the loading speed of the site, but browsing the Web site's network environment are different, if the site loaded with more special effects, for users with less bandwidth, it is likely to affect the browsing. To detail the loading speed of the site, you can detect the Web page load time plug-in YSlow, it is a Mozilla Firefox extension program (download address: https://addons.mozilla.org/en-US/firefox/addon/5369.)

After the plugin is installed, open the site to be tested, when the Web page completes loading, you can see a statistic data number, here is the page load of the detailed time data.

2. Small improvements to make the Web page display faster

Using gzip compression Document: Gzip encoding is a way to improve the performance of Web pages, not only reduce storage space, but also reduce the time required for transmission. The use of gzip compressed files in the Web site can significantly increase the speed of Web page loading, but also can reduce the bandwidth of the site traffic consumption.

Place the style sheet file on an external call: Place JavaScript and CSS style sheet files that need to be used on the page in a different folder so that the calls are cached when you open other pages of the site, speeding up the load on the site pages.

Drawing CSS directly in the page will increase the page size

Avoid Web redirection: Content redirection either through server sanctity orientation or JavaScript code. The site will first load a blank page, and then in the direction of another page, which not only prolongs the load time of the page, but also very likely to lead to not jump, so that users face a "blank" page.

Clear repeat redundant script: browser loading the same Web script will increase the load time of the page, but many programs will have this simple error occurred. Now look at the Web site for two or three times jquery or some other script.

Reduce domain name DNS lookup time: After the user type the domain name in the browser's address bar, the browser will find the IP address of the domain name through the DNS system, and the DNS time should be set at a lower level, such as a DNS query on an average of 60-100 milliseconds.

Weight loss for JavaScript files: This method differs from gzip compression, and there are many ways to shrink JavaScript documents, such as removing unnecessary spaces and other tags. Reducing script files can significantly improve the speed of Web page access.

Nine, improve the domain name PageRank tips

PageRank short PR, is Google's weight evaluation of the site, usually the higher the PR also represents the quality of the site better. Recently Google's PR value has been a major update, for many novice webmaster, the desire to improve the PR is usually very strong, through this article, you can learn to improve the PR skills.

Google PR is usually the algorithm, if a site or page is linked to the number of more, then the site or the Web page of the higher the PR. Theoretically, if you have more links, PR will grow. Although the current PR is not the criteria to determine the site, but a lot of webmaster in the exchange of links or ads will pay attention to the site's PR. And for a high PR value of the station, link quantity and quality must be higher than the low PR value station, so in a sense, PR still played a role.

1. Increase the original content of the website

The original content of a Web site, whether for the user's browsing experience, or search engine included, have an irreplaceable role. The same original content will effectively enhance the PR value of Google, so most of the individual independent blog PR value than the site and the PR are much higher.

For personal sites, to provide valuable web site content, and appropriate SEO optimization, to improve the PR value is also very important.

2. Clear invalid links and pictures

such as content expiration, link invalidation and other reasons, will cause the site appears various invalid links and pictures, if the site of the invalid chain took more, also very likely to cause Google PR value decline. So for the site common invalid links, found to be timely clearance.

3. Link with PR website

For most personal sites, the general PR value to 4 can be considered a good site, so in the search for links, it is best to find greater than or equal to PR4 station. However, it should be noted that many Web sites because of a variety of reasons are Google punishment, resulting in PR of 0, so the site with no PR value should be cautious.

Tips:

If you encounter links to the site PR value suddenly reduce the situation, but also to be careful to treat, because the link of the site's PR value will be reduced to the site has impact.

Write high quality articles published.

Now many sites have opened the submission function, to these sites published articles are usually able to leave their own site link address, if the content of the article is recognized, the probability of being reproduced will be greatly increased, the PR value naturally can be quickly upgraded.

Other well-known BBS forum can also meet the requirements, such as the Forum on the signature of the site link, and then reply to the post, but also a way to increase the external chain.

4. Submit directory and Web site navigation

For Google, similar to the Yahoo Site Directory, DMOZ and so on have a very high weight, if you can be included in such sites, the site's PR value will be quickly improved. and domestic some high-quality Web site navigation sites, the same as the weight of the site to increase effective.

The DMOZ catalogue has a great effect on promoting PR

Please pay attention to the other paragraphs in chapter Fifth:

Ten, avoid messy online management of web site files

XI. website fault real-time monitoring automatic reminder

12, for the site to add a simple search function

RELATED links:

The successful way of Internet Entrepreneurship (IV.): Improve the function to make the website more easy to use

"Internet Entrepreneurship success: Web site planning, construction, promotion of profitable combat strategy" is a comprehensive explanation of the whole process of website construction of a book, is also the author of five years experience in the establishment of a summary of the station.

This book revolves around the whole process of website construction, from the beginning of the site planning, one by one explained the site creation, site content management, website maintenance, network marketing programs, website SEO, website profitability and other practical operations, and in the form of examples for you to introduce the success of the network business case and website operation of the misunderstanding, So that we can learn the most direct site experience.

A5 Webmaster Network will be serialized this book, if you want to first read, you can go to the Network of Excellence Online bookstore Purchase, the book in Xinhua bookstore throughout the country also has sales.

Author: Tao Qiufung (endto) publishing house: Computer newspaper Electronic audio-visual publishing house.