Internet entrepreneurship: The alternative breakout of Xianning network

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Small and medium-sized webmaster entrepreneurial environment worrying

May 29 last year, the first Chinese Internet Webmaster Conference was successfully held in Beijing in 2010. At the conference, the third party investigation agency Dcci released the "2010 China Internet Webmaster Survival and Development status White paper" shows that the webmaster survival environment is worrying, there are 42.2% of stationmaster has no income, monthly income not more than 2500 yuan of stationmaster proportion from 2009 60% increase to 80.5%,58% The Chinese stationmaster monthly income is below 500 yuan. At present, the biggest problem that stationmaster faces is that its transformation does not keep pace with the change of entrepreneurial environment. Still, most of the owners still stay on the advertising alliance to survive, or even run a few rely on traffic to survive the original ecological level of the garbage station. When a small number of webmaster successful transformation and upgrade, toward a higher level, most of the webmaster is still in the lone, follow the crowd, not realize the plight of profit.

Yahoo's huge figure, Google still relies on innovation to survive and grow; Microsoft's own big, does not stop Apple's exquisite ideas. Facebook's entrepreneurial myth has been filmed. Whether domestic or foreign, the Internet does not lack the successful case of entrepreneurs. Domestic Tencent, Baidu, Ali and other big guys are also from the bottom of the venture to fight out some of the world. Whether you are creative or have ideas, God always gives you a chance to succeed. But there are only a few places to stand out. After the development of the domestic Internet in ten years, the change is turned upside down. The entrepreneurial environment is under the monopoly of several giants, and become even worse. Although the threshold is getting lower, the competition is more and more brutal. Especially in the late 09, the beginning of 10, a large range of network renovation, the CN domain Name System and the implementation of the Web site photo recording. Small and medium-sized webmaster need to spend more cost and energy to run the website. In addition to the State of illegal information and copyright treatment of the constant severity, stationmaster had to think about the transformation of the breakthrough that thing.

Find a breakthrough from a local website

December 4, the "second China Local and Industry Web site Summit" hosted by Alibaba Group's general station software and service provider, Phpwind, opened in Hangzhou. Ma Yun, Zeng, Jian and many other Alibaba Group executives attended, the General Assembly also invited the Tianyu Lanton chairman Rongxiuli, Sina Weibo division deputy General Manager Lu Yi, dcci Internet Data Center deputy general manager Fu Zhihua and other heavyweight guests. The conference to "Innovation, integration, development" as the theme, many guests and the presence of more than 3,000 small and medium-sized webmaster together, the future of the local Web site development prospects and how to layout launched a lively discussion. Phpwind President Wang in the speech focused on the Internet platform for the development of the operation of the trend has become increasingly obvious, in the future, the Internet industry cooperation between the form will be developed into a number of platform business cooperation, the platform will carry its own advantages, with more community sites to build a new ecological environment.

Today's Internet segmentation trend is obvious, localization, industry has become the main direction of the transformation of the Web site. Constantly have excellent local site to stand out, rooted in the major cities, become the Internet a unique scenic line. In the Hangzhou local industry website summit, as a local site representative of Changzhou Dragon Alley CEO Chanyu also did a wonderful theme to share. The author also randomly interviewed a number of small and medium-sized local industry site webmaster, in fact, from Hubei Xianning Network (www.0715678.com) Mr. Liu told us: "This conference set up three major theme venues: Innovation leading the opportunity-wireless applications and Technology Innovation Branch field, convergence strength-community E-commerce Division Venue , open and seek common development-Internet advertising and marketing venues. From this, we can see that the current local Web site development prospects are unlimited, especially in the foundation with the concept of innovation and wireless applications, electronic social affairs close combination, and closely follow the network trend, with the help of micro-bo emerging Media marketing. Local websites are still promising. Although the current one or two-line city basically has a mature local site to occupy the market, but the three-line four-tier city has just started, the market potential is unlimited. “

Xianning Net Stationmaster Liu also told us: "Oneself engaged in the network work up to 8 years long, is one of Hubei well-known stationmaster, once in NetEase company's experience, let oneself to the Internet's understanding on a level." The reason why we choose to leave business is to take advantage of the current local industry site opportunities. Although the bad entrepreneurial environment to the webmaster forced to the brink, but the ledge, there are difficulties and natural opportunities. My own view of the Chinese Internet is somewhat similar to the view of the 360 chairman Zhou, that is, the current Chinese Internet opportunities for individual entrepreneurs are not many, China's internet has several major oligarchs have infiltrated the Internet in every corner, including some very small areas, individuals and small companies difficult to compete with them. But any industry as long as there is innovation, enough professional and efforts, there are many opportunities for success. So be sure to specialize. and the current local industry market users demand, and this part of the market is the big guys can not take into account the market blind spot, as long as adhere to, the opportunity to subdivide the field can let stationmaster like Phoenix Nirvana Rebirth. “

According to my understanding, xianning Net is Hubei province Xianning (prefecture-level city) a local comprehensive community website, the website was founded in June 2010. At present, the number of team operations only 4, but benefited from the strong online and online promotion, the site has accumulated a preliminary popularity, IP2000 around, the day posted around 3000, become Xianningdi District's largest local community website. Its predecessor is xianning happy Net (www.xnkaixin.com). Webmaster Liu told us on New Year's Day to complete the replacement domain name, is moving towards a higher level. Xianning network adhering to the user-centric attitude to Hanning real estate, friends, recruitment, tourism as the content, to provide users with localized information services. In addition, the biggest feature is the introduction of Xianning Mall, E-commerce and local community perfect integration. In the promotion, is committed to the line under the perfect integration, the development of the business has reached 500 sites, the initial realization of the profit. Liu said that in the future, the site will be more in the county-level layout, trying to cover all the counties and cities in Xianning, will be the development of local sites in the end, and hope that more webmaster in the local industry market to find their own expertise in the field, and successfully breakthrough.