Internet entrepreneurship: The closed loop or the open

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At first the competition between network enterprises, rely on a single product, such as the provision of instant messaging Tencent, advertising services for small and medium enterprises Baidu, as well as communication between the buyers and sellers Alibaba, or to do games and agent games NetEase, and so on. Today's internet bosses are all from making a good product, but when they become big Boss, the speed of expansion begins to accelerate. In particular, the model effect of Apple and Samsung, the big guys suddenly realized one day: they already have enough of all kinds of products and strength, they can be made closed loop. As a then, we saw a closed loop system, Ali Department, Tencent Department, Baidu department, 360 series. From the front end of the marketing to the final payment, each is trying to create a closed loop.

The essence of the Internet is open, but it has become a circle, the circle of people is lucky, but since there are circles, that there are circles outside, outside the circle of people naturally difficult to join. It can be said that the degree of openness of the Internet is decreasing.

Then the Internet product is open success, but closed-loop success, this topic is very large, I can not give an accurate answer, but I would like to recall that in the process of Internet access, some of the products, some of them to closed-loop profit, and some to open the victory.

From financial website to financial software

In 2006, I entered an investment advisory agency and became a website editor. The company has three business, pay-TV, securities newspapers and a financial website. The manager in charge of the website has been the head of the financial channel of the domestic first-line website, and its experience should be said to be very rich. Our site's core content is: Our own original stock Market review articles, the Securities Research Institute's research report (we paid to buy) as well as the on-line part of the production of their own video. Because we have the newspaper editing advantages and video production capabilities, so at that time, compared with similar sites, but there are some features and highlights. But what always bothers us is that there is no way to make a profit. Because open content can be copied and referenced. At that time great wisdom and flush also already in development, we try to take the path of software development. Eventually developed software is almost a variant of the site, that is, the content of the site into the software. Naturally, sites are "closed", such as the beginning of a research report, such as "hiding" the stocks mentioned in the original content. Software is complete closed loop, buy-use-customer service maintenance. But this is a variant that has a yearly turnover of tens of millions. When we are proud of this, net listed. NET launched the stock bar, was also one of our ideas. It is a road from closed to open.

From this career, I get the experience is: your own unique, people temporarily difficult to do things, must be closed. But everyone can do it, just do not think or start to do things, may wish to open to try.

From the newspaper to the website

At the end of 2007, I switched to an advertising agency, the company has a newspaper advertising agency rights, advertising resources The most advantage is its classified advertising layout, the main publication is the local Life service information, big to buy house selling house, equipment trading, small to unlock services, moving transfer and so on. Because the newspaper in the local circulation is fair, and accumulated a certain amount of customer resources, so the profit is acceptable. But earnings are showing signs of slowing down, and through our survey, many customers have chosen to do online advertising. So, we randomly launched a classified advertising site, and today's fairs and 58 similar to the city. We continue to do newspaper advertising ideas, pay the members can release a certain amount of information, create a closed-loop system. In the first year, the website was profitable. But by 2008, revenue from the site was plummeting. The reason is that the classified information at that time has become a trend for free. The site did not eventually keep up with the changes in the market environment and is now closed.

From this career, I have learned that when the market open has become a trend, must be open. When the market, people still step by step, closed to get enough profit.

Whether closed or open, the response is based on changes in the environment. In the Internet, there is no constant, always useful strategy. This article by ya Ya Game mobile phone: http://www.yayawan.com/Original, reproduced please indicate the source.