Internet finance Changes the world: changes in deposit habits

"The interest rate has gone down again!" This is a wedding planning industry workers in the near period of time often send a sigh, over the past year, internet banking products like the balance treasure have largely changed her daily habits: the first thing she does after a month's salary is to turn the pay into the balance treasure.

Until June 13, the balance treasure officially ushered in their first birthday, which is also the Internet wealth management products on the first anniversary of the day, according to reliable official data show that so far, the balance treasure of the user has exceeded 100 million people.

More and more users like Munan are starting to use the balance treasure and gradually become their loyal fans. For a whole year, while enjoying its convenience, everyone sighs for the decline in its earnings. Balance Treasure 7th in a year's time, from the peak of 6.763% to the current 4.742% (as of June 16), almost with the bank's 5-year fixed deposit rate flat, or even lower than the bank's some financial products.

One side is the return of the high income era, one side is from the traditional banking and homogeneous product competition pressure. Change the balance of people's lives treasure, how will change themselves?

Balance Treasure Anniversary Birthday: Joy and Crisis

June 13, 2013 balance Treasure officially online, become the first Internet Money fund. At that time, who did not expect the balance treasure should quickly leap red, and this in its constantly refreshed capital scale and user data can be seen.

Data show that, as of January 16, 2014, the balance Treasure scale breakthrough 250 billion yuan, the number of users reached 49 million people. From 0 to 250 billion yuan, the balance treasure only used more than 200 days, and this growth is accelerating trend, according to the data of February 14, balance treasure Capital scale exceeded 400 billion yuan, the number of users more than 61 million; as of now, the balance Treasure User scale has exceeded 100 million people, perhaps with "fame" To describe the growth of the balance treasure is not too.

By virtue of the balance treasure leap up red, originally "obscure" The days of the Fund in the short term bowl full, to up to 553.7 billion yuan "price" curve overtaking in the former fund boss Huaxia.

"Money" scene temptation, the popularity of bursting ... Surplus treasure of the hot attracted all envy, have wanted to from this business to share a cup of soup. Unable to restrain the Internet platform scramble to start the "baby" plan-water online banking.

However, the "baby" rushed to the line from the beginning of the encounter with the homogeneity of the torture, and even difficult to get rid of the traces of duplication, plus the balance treasure preconceived impression, the "baby" whether from the size or the number of users in the short term is difficult to exceed the balance treasure.

Data show that the micro-credit management through the first quarter of the scale of more than 80 billion yuan; The same period of balance Bao's scale has been more than 540 billion yuan, the balance treasure still occupy a larger share of the treasure category market.

Unlike practitioners, users are most concerned with the benefits. "Now every morning to wake up the first thing is to open pay treasure to view the proceeds, unknowingly with the balance treasure has been a year," The Balance Treasure Senior user Zhao Ye as emotion. "This year observes, the colleague friend all uses the balance treasure to earn more or less the income, does not have the risk to let the money to have the money, therefore now also plans to save to the balance treasure", has always been cautious Shore in the wait-and-see one year after finally "the shot".

While high returns are a delight, the "Baby" is the money fund, and the proceeds will change as the interbank market rates fluctuate. Due to the recent low interbank market interest rates, the "baby" income naturally also showed a downward trend. According to statistics, as of June 16, more than 50 "baby" type of financial products in the 7th only 9 products of the annual return rate also remained above 5%, while the return of the balance treasure of 4.742%, ranked 22.

In this respect, the small micro-gold clothing related responsible person also confirmed this view, Balance Treasure Products Docking Fund, the type of investment is more "agreement deposit", the overall income of the Fund will change with the level of the market capital, the relaxed degree, so in the current market funds relatively relaxed situation, "baby" type of financial products return is a normal phenomenon.

The person at the same time pointed out: "The past year ' money shortage ' caused the capital face tension, high income makes the balance treasure looks like a simple financial products, in fact, in the ' money shortage ' problem can be alleviated, the balance will be based on user exclusive rights to broaden product extension, return to normal."

Balance Treasure changed world: change of personal deposit

Financial management is unfamiliar to young people who have little savings to accumulate. But with the balance treasure and other "baby" type of internet financial products, financial management has become a national behavior.

"How much money can be saved in one months?" Xiao Li, who works in Beijing, will inevitably be "interrogated" by his parents about the financial situation, "the house is so expensive, and the calculation is poor." "For life and work are basically on the Internet small Sayion said, accept the balance treasure is a very natural thing, he is also the first batch of the balance treasure users."

And for Xiao Li's parents, this year and the balance of treasure attitude is sitting a roller coaster, from the beginning of distrust: "On TV on the internet liar a lot, how can there be online?" To begin to accept: "50,000 dollars per day can be 9 dollars?" What Bank is this? " Taobao Ah, I know, TV often see his home ads.

"The main map is convenient, and there is no threshold, more suitable for young people to manage money," Xiao Li will be the balance of treasure analogy for "lazy wealth management artifact", she said: "Now every day after opening the first thing is to open the balance treasure, check the proceeds." See the row of red figures constantly tumbling, in the heart of the dark! Easy to make money, although only a little, but my mother no longer have to worry about my money.

"Flexible draw, short-term also can obtain a certain income", with sister opened clothing store Liu, starting from the beginning of this year to use the balance treasure, now has nearly thousand yuan of income, on average more than 100 yuan per month. ' When the money was in the bank, the interest was negligible, Liu said. And the balance treasure brings Liu the most direct impact, in addition to income, but also efficiency. Liu calculate a account, their clothing store every two months into the goods, and during these two months to deposit money into the bank basically no interest can be collected, but put into the balance treasure words can benefit hundreds of yuan.

Compared to Xiao Li and Liu, Zhao Ye is the balance Treasure Senior player, since last July, he put himself in these years saved 100,000 yuan all moved into the balance treasure. At first it was to try the mentality, then found that 100,000 dollars a day's income is 18 yuan, to calculate a year down can earn more than 6,000 yuan, and this is through the bank fixed deposit can not be done.

However, just two months ago Zhao Ye Part of the money moved home. "Now the balance treasure is not much better than last year, and also continue to fall, the monthly easy income of hundreds of yuan days past", Zhao Ye Total left 20,000 yuan in the balance of treasure, the remaining 80,000 yuan is deposited on a regular basis, Zhao Ye explained: "The bank three-year fixed interest count down and the balance treasure return almost, Regular deposits can also curb my desire to spend money, so it's okay.

Balance Treasure changed world: The change of national economy

The emergence of "baby", especially the rapid expansion of the size of "baby", not only changed people's living habits, but also the traditional banking industry began to feel the unprecedented crisis.

According to the latest data released by the central bank, April 2014 residents ' yuan deposits were reduced by 1.23 trillion yuan. This has led commercial banks, which have long been in financial monopolies, to feel the seriousness of the problem.

In the past, small retail investors are not the goal of commercial banks, not even put this group into view, even if the provision of financial products, is usually 50,000 yuan "colored" standard to underline ... However, the sudden "money shortage" has become a watershed, one end is the balance treasure sitting tens of millions of users, the other end is due to the loss of deposits and panic of commercial banks.

"Small is also money, to get a pen is a pen ..." the business manager of Zhongguancun Bank has been talking to his voice, and the clerk Xiao Zhang has endured such a lecture and the pressure of holding the store every day for several months.

Over the past few months, Zhang and his colleagues have clearly felt that the arrival of business in the line of less and fewer people, in particular, small deposits and consulting financial products users, is very few, one months last year to be able to complete the business goals lightly, now the cost of a good patchwork just barely reach the standard ... "This balance is clearly to rob our rice bowl , forcing us to revolutionize ... "Once upon a time Xiao Zhang and his colleagues would spit in their meals.

Of course, the balance Bao has opinions of the bank staff, even the famous commentator Shinwen more than once called for the abolition of the balance treasure.

However, commentators ' views are not shared by everyone. Wu Xiaotiu, director of the Institute of Finance and Securities of Renmin University of China, said that the balance treasure is the wealth management, because the balance of treasure, so that every person even if only hundreds of dollars can carry out financial management, promote the reform of finance products, is a kind of innovation and progress.

Originally spit the balance treasure of China Merchants Bank former Governor Ma, the Boao Forum held on April 9 again, said: "Believe that the bank off the media is inevitable, if there is a balance treasure, the bank needs to spend more money from the interbank deposit money to absorb back, this is silly." This problem can be solved as long as the interest rate of the currency is liberalized. Therefore, the balance treasure is to push the bank reform, the interest rate marketization play a role in promoting.

Born less than a year, the balance treasure has been this public discussion. Is it a death? During the two sessions this year, Zhou Xiaochuan, the governor of the People's Bank of China, formally clarified this: "The balance treasure and other financial products will certainly not be banned; in the past there was no strict regulatory policy and some policies will be better in the future." At this point, the regulatory layer has finally let the "Baby Corps" fans eat a reassuring.

However, it is this conclusion, but the commercial banks are increasingly aware of their passivity, so they have to embark on the road of self "revolution". But it turns out that a hasty "revolution" is hard to succeed. Bank version of the "Balance treasure" has not been recognized by users, a person close to the bank told Sina technology that the bank's "balance treasure" was merely a product of banks being pushed by the "baby", but that banks acted as "façade" tools because yields were much higher than deposit rates, so banks would hardly publicize the foreign Do not take the initiative to introduce the product to the user.

"Baby" products are different, they have the advantages of the Internet platform itself. First, the vast number of user base; second, the Internet "Baby" presents a new consumer-oriented lifestyle financial management, the traditional bank only for the old mode of transformation and extension, and no innovation; again, the internet "baby" through large data analysis of user needs, flexible customization products, which are not available to traditional banks.

Industry analysts believe that the Internet platform for the "Baby" has begun to erode the interests of the bank monopoly, is forcing the traditional economy to innovate. The person explained that, for a long time, the monopoly status of the bank decided its deposit and loan spreads, this part spreads the bank will quietly put into its own pockets, retail investors basically get no money. But the money fund can be a big money or the role of the bank, the spread to retail investors. This approach is naturally more susceptible to user pursuit.

Therefore, there is a point of view that the emergence of the balance of products not only opened the new era of internet finance, this new financial model or the traditional economic challenges and vigilance, at least at this stage there have been signs that the traditional banking industry by this model of the new king, began to change themselves.

The future and derivation of "balance treasure"

Balance Treasure created a precedent for online banking, triggering a "catfish effect", touched the traditional bank's sensitive nerves ...

However, after a year of today, homogenization of competition and the promotion of interest rate marketization, combined with the difficult to maintain the benefits, make the balance treasure has to face the persistent development problems.

When high returns are gone, where is the balance treasure Road?

One of the founder of the Balance Treasure, small microfinance Group Financial Services Division director Zu Guoming said last year, the balance treasure online shortly after the "money shortage", the rate of return all the way up. This year under the Central bank regulation, the market capital surface is relatively loose, the balance treasure return rate also declines. Comprehensive historical data, the return rate of the money fund is generally stable around 4%, so the current balance treasure income in the normal range, and gradually become stable.

For the decline in the rate of return of the user funds moved, Alipay senior PR director Chen Liang said that the balance treasure of the total number of users are still increasing. There is no denying that, after the Spring festival with the return on balance treasure decline, plus a variety of disputes around the balance treasure, there are indeed a small number of users fled.

After investigation, Chen Liang found that this part of the fleeing users are the balance treasure dedicated wealth management users, they are very sensitive to profitability, even small changes, they will also transfer funds to higher income places.

However, the single-minded financing and Alipay launched Balance Treasure's original intention does not coincide. Chen Liang introduced, the balance treasure is not a wealth management products, but a value-added services to provide cash administration tools. Because the balance treasure will be the money fund in the channel innovation, can simultaneously satisfy the user in the consumption, the deposit, the finance these three aspects demand, therefore has accumulated a large number of loyal users.

According to a survey of small micro-gold clothing, the balance treasure accumulated by the majority of these loyal users of young people, the average deposit amount of six thousand or seven thousand yuan, they pay more attention to the balance of the flexibility and convenience of treasure.

For the future development of the balance treasure, the industry also expressed different views. Huaxia Bank Development Research department researcher Yangchi said, the balance treasure is more channel innovation than business model innovation, replication cost is low, also because of this, the market on the class balance treasure products are very many, therefore, balance treasure need to be more in-depth in innovation.

But some people think that the balance treasure is not only a simple investment product, it takes account of the settlement and payment function, is an integrated product, therefore, the balance treasure need not be too dangerous.

In this regard, Tianhong Fund deputy general manager Zhou Xiaoming said the future balance treasure will focus on product application scenarios and functional aspects of the promotion, is currently actively preparing other direction of products and services.

In fact, from the beginning of this year, Alipay is expanding the new "play" Balance treasure. February User exclusive rights "Yuan Xiao Money"; April online balance treasure user exclusive treasure platform, April at the end of the United Zhejiang Unicom, Guangzhou Telecom to launch the balance treasure "0 yuan purchase" activities; June can automatically buy lottery tickets for users "never stop Color" feature came out ... From this, the balance of the consumption of treasure is no longer limited to a single online mode, but extends to the most dimensional, pluralistic mode.

Guangzhou a printing and dyeing factory salesman Zhou Xiaoyi is planning to change a mobile phone recently, learned that the balance Bao and Guangzhou Telecom jointly launched a 0 yuan purchase plan, Zhou Xiaoyi calculate a account, he took the red meter mobile phone as an example, the balance treasure user authorized frozen funds for 990 yuan, and the model corresponding to the package price of 129 yuan/month, But the user only need to pay 99 yuan per month package fee, no need to deposit, the package agreement period of 2 years, authorized to freeze 990 yuan in the agreement period to generate balance treasure profit.

Then the actual consumption is 99*12*2-990*2*0.05 (the Balance Treasure 7th annual return rate of 5%) = 2277 Yuan. This 2277 yuan includes the original price of 129 yuan/month package two-year use rights, free access to a value of 799 yuan of red meter mobile phone and the additional part of the flow, so the calculation is more than directly to the business hall to save nearly thousand yuan. Zhou Xiaoyi said: "Because of business needs, my monthly mobile phone calls less than one hundred or two hundred yuan, more than three hundred or four hundred yuan, and I compare a lap down, balance treasure of this hedging machine plan is really the most valuable purchase program."

"Everyone has always put the balance treasure as a product, in fact, the balance treasure behind the user, for us, all the innovation is no longer a simple operation of products, but the operation of fans, service users," Zhou Xiaoming said.

He also pointed out that the future balance treasure will be in two directions: first, the use of surplus treasure of the technology to serve financial institutions, on the other hand, the balance of treasure into a platform, more agencies to access more activities. As for details, Zhou Xiaoming is not disclosed.