Internet finance continues to develop will the bank disappear?

The banking industry will not decline. Today, the most profitable bank is the company's business loans, is still the main domestic enterprise financing methods. Even in the United States, where direct financing is highly developed, it is one of the most important ways of financing. In this line, the bank is to accompany the growth of enterprises, this is the need to face people long-term understanding of the trust process. Because the natural advantage of face-to-face communication is rooted in human nature, banking has a natural advantage over the Internet in this business, and is not a competitive competitor, both of which have competition in the financial field of retail finance and small micro enterprises. In the area of retail finance, internet finance has many advantages over banks.

Internet finance is based on the combination of Internet and financial industry. The internet has the advantage of low connection cost, which greatly reduces the communication cost of information. In economics this is an environment close to 0 transaction costs. So from this feature, the Internet is an ideal tool for sales channels and a low-cost and highly available tool for maintaining customer relationships. So it's clear that Internet finance has the advantage of being low-cost and efficient in maintaining marketing customers and product sales. But the operation of the enterprise basic needs to have products, channels and customer marketing, in these three aspects to see separately:

1. Internet finance has the advantage of customers, its customer access and maintenance costs are low, and the cost of customer marketing is also low, although can not completely replace the traditional channels and with the traditional channels each other advantages, but in this regard the advantages of the Internet is not a little bit, we look at any Internet enterprises have how many customers, not to mention how many bat. Of course, the bank is also relying on the Internet to do customer relations and marketing, but the idea and practice and the Internet business is not a block, to see the micro-letter of red envelope marketing activities, almost no cost on the number of new Tenpay customers, I do not know how many lost the envy of the bank president.

2. Internet finance is no product advantage, the public comments will not do their own vegetables to sell, Ali himself can not produce all kinds of treasure, class this Alipay behind is the bank, the balance treasure behind is the base. For more than hundreds of years, the financial industry has been playing around with the finance of risk and profit, which requires professionals and strict supervision in the design and development of financial products, as well as related financial systems and financial instruments. In this respect the Internet has no advantage, is also Ali, Tencent opened the bank reasons. Financial credit and risk is related to state power, national economy and social stability of the event, dare not to mess. On this point internet finance and banking are flat, but there is a gap between brand and credit and big banks.

3. Internet finance has great channel advantages, low cost, wide communication, close connection, high utility, full time domain, all-round, etc. Banks are also using internet channels, but mostly stay in the web1.0 era, not to the web2.0 stage, that is, the bank's ego-centric internet. It is not a little bit of a mature Internet company in this field to shake off existing banks. You look at as the entrance of Baidu, micro-letter and Taobao, and even Alipay is stronger than the bank is not 1:30 point. So Alipay, balance treasure can be so quickly so fire.

The financial industry is also the intelligence-intensive industry, the Internet industry is also. Two pluck wise, you must let one pull out to eliminate another pull, inevitable can do? Internet boom This isn't the first time, is it? In the final analysis, the information communication link itself does not create value, he can accelerate the process of value creation, the Internet is also a tool at this level. Also stressed that the customer is any enterprise's food and clothing parents, internet finance or financial Internet, are the level of the operation of the tracing, the most important is who can serve good customers, customer-centric, should need to change, with the potential to change. This time who moves fast who has the advantage, the Internet and the finance two domain enterprise all has the fast has the slow, respective card bit.

The internet finance has the advantage of development in the particular financial field, and it is the relation of interaction, competition and cooperation. There will be a special internet bank, there will be a huge bank to kill to the Internet domain, but each other should not replace who, who eliminated the relationship, should be the result of integration. Banks will not decline or adapt to the Internet age to find their own advantages and new business models. Internet finance will not unified rivers and lakes, will be in enough financial areas of revolutionary change, but from the revolution of the arts to the road revolution, now see no foundation. According to the 28 rules of the Internet industry, it is feared that the authorities can hardly accept an enterprise owning 80% markets. So my point is that the convergence is the trend.