Internet finance: The enlightened mentor of the national financial management

Many people think that internet finance has changed the original financial industry, traditional finance suffered a conceptual shock, but also partially diverted the banking system's fragmented funds, forcing banks to slowly learn and accept, and from the strategic and organizational structure of the Internet thinking to build a new transformation of financial services. It is true that Internet finance has provided a diversified window for traditional financial channels to connect customers through network channels. If the connection between the financial sector and the client is seen as a door, internet finance is tantamount to opening up another door, providing more efficient and more convenient services for those "conscious awakening" investors.

However, in the bank's perspective, in addition to the impact of repression, does not mean that the banks lack of this kind of Internet-style innovation ability, not also. In fact, the bank has been in the direction of Internet business, including internet banking, mobile banking and online business popularization, and some large line of the cabinet business has been largely replaced by electronic business, high has reached more than 80%. Theoretically speaking, banks can be completely self-contained, and there is no need to worry that outside Internet companies and platforms will sell products that originally belonged to traditional finance to consumers, and that the effect should be good.

But in fact, the bank is in front of the online financial management is helpless, such as now every person must say the balance treasure, 49 million customers, 250 billion of the scale, enough to smile proud of the world. The core function of the balance treasure is not the innovation of the financial products, but the innovation of the channel, which is to give the whole people a good financial management lesson. Or, to enlarge the concept of a little bit, the Internet financial success, even if there is such a problem, but in addition to the success of the model, there is one thing is not, that is to bring a sense of public finance enlightenment. This kind of enlightenment, no less than a thought movement, think, an internet platform in just six months can breed 49 million customers, accumulate river to become Jianghai, become the biggest fund in the country. It is impossible to accomplish the reverse of traditional finance without bringing about a shift in consciousness and the spread of socialization. What banks lack is the determination and drive to do so.

Financial awareness of the Enlightenment, perhaps the balance treasure for the representative of the online financial market brings the greatest contribution. Just as investors will not only choose a sound, safe deposit channels for funds, the return on money and financial considerations would gradually increase, until completely put down the expectations of bank current deposit, in the overall fair, diversified funds to invest in the channel to choose their own investment tendencies and risks of the system outside the financial channels. The awakening of the awareness of the public finance is the gospel to the internet finance, and it is a kind of pressure to transform the traditional finance. Even if the interest rate marketization does not come, the bank will certainly under the Internet financial pressure gradually raise the capital cost, in time does not raise, the customer money all to the internet finance, very possibly becomes the bank to the Internet financial financing, completely becomes the fund backstage operation side.

The bank pushes the finance, for financing not for the financial management consciousness

Or someone to say, the bank also has money, but compared with the current market in various online banking, the bank's financial management is not so pro-people, motives are not so pure. For traditional banks, the development of wealth management business, one is to meet the needs of their own group customers in vitro financing (in the case of bank credit limit is full or not to meet the requirements of bank financing, the trust or securities and other institutions to set up a specific asset pool project, and then by the bank to sell), On the other hand, it is to meet the investors ' higher return investment demand. Note that only a small amount, after all, most people can not do the bank's 50,000 yuan or higher threshold of investment requirements. It can be seen that even the bank's financial management, more to meet the needs of the banking business, to please the big customers, rather than to truly meet the needs of the whole people's financial management.

2013 is the first year of internet finance, then theoretically, the bank before this has a lot of time to consider their own customer strategy, in doing a good job in the big customer business, as far as possible for the small number of customers to bring more revenue. But unfortunately, under the protection of deposit and loan spreads, banks lost the power to serve the small and scattered customers, which is a paradox in itself, a Pareto suboptimal choice. In this kind of financing cost and the income is the policy delineation, the bank can stabilize the income, but the wealth management product also only serves this fixed business model, does not bring more positive effect, also can not play the Internet Financial management enlightenment function.

Internet Money-Management awareness: The benefits are simple and easy to understand

At present, all kinds of bao, bat Online Banking, are basically linked to the fund's money market funds, the so-called money market, interbank lending, CDs and some bonds, and other, relatively stable income, with the financial market at that time the tightness and volatility. In simple terms, most of the money that comes with online banking is invested in bank deposits, but banks are willing to give higher capital costs, which has the balance of the highest annual yield of 7% or so, when the Shanghai Shibor lending rate has already reached or exceeded this level, so there is no need to be too surprised.

The role of internet finance is through the accumulation of small flow to become Jianghai, and then join forces to produce fists of power, and by professional platform representatives to and banks and other financing parties to carry out reciprocal negotiations. is essentially the use of the operation of the logic of capital, the larger the scale, bargaining power is stronger, while meeting the needs of small investors. Although the process is complex, the platform and the financing side of the system docking, funding matching are determined in advance through the process design, and meet the maximum peak cash cash, but in the face of the C-side of the financial manager, the process is simple, the benefits are obvious, redemption is very easy. Perhaps this kind of income is simple, easy to understand also is so-called "internet thinking".

Financial management no longer become a professional, is no longer a knowledgeable person's patent, but the common needs of the general public, the Internet has lowered this threshold, the channel to grind flat. If the traditional financial customer classification method, according to the size of assets and size to divide measured, according to the level of customer knowledge to provide products, then the customer experience will never be true to the whole people. On the Internet, there is no so-called customer grade, there is no limit to the size of funds, replaced by an integrated equitably of investment income rights and non-discriminatory services. The internet takes the place of human subjectivity and uses objective data integration and mass operation to achieve a reasonable graft between cost and benefit.

The positive significance of financial enlightenment to traditional finance

The public finance consciousness brought by internet finance has brought some troubles to the bank, but it has some positive significance on the overall efficiency improvement of the banking industry. To put it simply, the channel of bank access to funds has changed, with the marketization of interest rates, banks are bound to face the rise in capital costs, internet banking is just to give them a vaccination in advance. As far as 140 trillion of the bank's assets are concerned, there really is no need to worry too much about the so-called "lethal" threat of internet finance, which, after all, is just some channel, not a threat.

Banks should worry about how to reshape their capital cost pricing through the impact of internet finance, really cater to the capital challenge of interest rate marketization, seek to meet their own business and profit growth point, rather than through eating and lending spreads to achieve business and profit growth, this "greenhouse effect" will become a good memory sooner or later. Instead of waiting for the top regulation to force you to go to the market for money, why not use internet finance to bring more opportunities for the banks to practice?

Perhaps this is another layer of meaning behind the change of gold, it has always been said that China's financial system is not efficient enough to serve only a small number of customers, and a large proportion of funds through the expiration of the deadline to stay in the project and capital Pool, the real service of people's livelihood, industrial capital relatively small. Financial reform, including interest rate marketization, CBRC 8th, Kwok 107th, and other regulatory direction, one of the purposes is to improve the efficiency of financial operations, with limited capital to serve more people. From this point of view, internet finance Online Banking, although the overall scale is only the bucket of the banking industry, but in terms of the trend, indeed played a role in improving financial efficiency, but also to some extent to achieve the regulatory reform intention.