Internet finance to long-term financial products

With the level of the market funds across the line, the balance treasure and other baby wealth management products 7th-year rate of return also fell to 4.123%, the Internet Money Fund financing growth began to slow down significantly, large amounts of illiquid funds are no longer willing to put in the baby products for a long time. In the face of this situation, the Internet financial management began to expand the new territory, the development of more profitable long-term wealth management products, to undertake the real financial needs of long-term large investment funds. and Lu Jin, Ali's new platform to recruit treasure, as well as micro-wealth, peer-to-peer and other long-term high income management platform was sought after.

Nanfang Daily reporter Huang

Intern Ge Jun Easy

The traditional financial market is impacted by the demand of the Internet regularly

If you save a one-year time deposit, you can take it back, but it only leaves a current-account return. If you buy insurance, you can redeem it in advance, but you have to pay 5% to 10% of the cost, and some of the early redemption costs are even higher than the benefits, meaning that even if the money can be brought back in advance, but you may lose. And some classified debt, or other closed financial products, is not callable, even if investors desperately need funds, can only borrow money from relatives and friends.

As a result, most young people are unwilling to put money into regular financial products. According to the balance Treasure User research results show that now 30-year-old young people, have never had more than one-year regular financial experience above the user accounted for more than 50%, but not the majority of cash to carry out regular financial accounts for more than 90% of the users.

At present, a lot of internet banking platform began to focus on this part of the financial needs, through a variety of transfer or the right to the proceeds of the pledge to finance the regular money into a flexible investment can be withdrawn at any time. One of Ali's treasures and Ping ' an platform Lu Jin has been introduced variable current demand for regular financial management.

Some banking industry insiders disclosed to the media, the CBRC has expressed the intention to reform, proposed the establishment of financial products transfer or pledge financing of the relevant departments and regulations, set up a transfer platform. This means that the future of wealth management products can be transferred at any time, the "Living Water". At present, Internet finance in this aspect of the exploration has taken a step forward.

However, the variable current demand for regular financial management will also be a financial market impact, facing more than 7%-8.6% of the yield, and can be flexible extraction of capital preservation Pausi products, banking and deposit will face greater challenges.

"Term group purchase" to achieve regular product demand

Ali's fortune in the official online operation on April 10, 2014, online 4 months, the treasure platform sold 11 billion yuan wealth management products, a leap into the current most popular financial platform. Despite the market there are many rumors of treasure is the balance of treasure second generation, but the Treasury CEO Shang said, and the balance treasure of current cash management, "recruit treasure" main push 5%-7% income of the regular financial products.

At present, the treasure Platform for users to buy products are mainly three categories, including fund products, insurance products (mainly universal insurance) and borrowing products, the period is usually 3 months to 3 years, the expected annual return rate between 5.4%-6.9%, the threshold of the majority of 100 yuan to 1000 yuan. Among them, the loan products include small and medium enterprises loans and personal loans. Reporters on the platform to see, can be turned to cash next to "realisable" tips.

Based on the weighted statistics of the online product history data released by the Recruit Treasury, between April 2014 and August, the annual return rate distribution of financial products for Fortune platform was 3-month-per-year yield 5%, 6-month-annual yield 5.5%, 1-year annuity yield 6.5% and 2 years annuity.

For the purchase of a certain period of financial products users, if the product is not due before the expiration of the user needs funds, can be pledged to finance products to obtain a small loan to solve the problem of urgent funds.

For example, user A purchased a 10,000-yuan annual income of 7% of a year's regular financial products, and in 5 months, he suddenly had the demand for funds, through the platform of the "realized" function, the treasure will be in the background for a user to launch a "personal loan" loan, the loan period is the financial products remaining 7 months, Other users on the platform can buy the loan on the Treasury platform and lend the money to a.

In this way, investors in the previous May to enjoy a normal 7% of the annual income, in the fifth month to recover the principal. The person in the back is equivalent to investing only 7 months, but can get the original 7% of the annual income. All the time, the product is in the name of a, after a year expires, the principal and proceeds will be into a account and then instantaneously transferred to the borrower B's account. It is noteworthy, however, that the realisable person needs to pay 0.1%-0.2% of the transaction amount for the Treasury.

Shang, CEO of Treasury, said that if the balance treasure is to do "quantity" group buy, will be a lot of fragmented funds together, into a large deposit, with large sums of money to buy some high-grade bonds to obtain relatively high returns. So the treasure to do, that is, "period" group buy, through the term relay, the products of different periods of aggregation together into a complete, a period of use of funds.

Investors worry about changes in capital supply and demand.

In fact, the Ping an group's peer-to-peer leadership platform, Lu Jin, started to do a regular cash-out function as early as last year. However, Lu Jin has taken the transfer of direct claims. As long as investors hold an investment for more than 3 months, and the standard of the period can be normal service, then investors can be in accordance with the remaining investment value of the loan project will be transferred to its parity, so as to achieve a year or three years of regular financial management at any time, get the investment 3 months can get 8.6% years of high returns effect. After the transfer of the listing, the creditor's debt relationship changes.

White-collar Xiaoyu is a loyal fan of Lu Jin, as a risk aversion investor, Ping ' an big brand plus capital preservation Pausi commitment, 8.6% High returns and 3 months at any time, Xiaoyu almost put most of its savings money into the Lu Jin. Due to the Lu Jin funds are equal interest and interest to the account, if each month to the account of the funds do not continue to roll, the actual rate of return due only 4.6%. As a result, the careful clock Xiao will always roll the funds due every month to the next loan project, the account has almost no idle funds, need to spend money, through the transfer, in less than an hour will be able to transfer investment.

However, Xiaoyu recently found that Lu Jin's listing was not as fast as it used to be. "Recently, my home decoration, to transfer a financial project to withdraw funds, but hang two days before the project successfully transferred out, before the object of less than one hours will be robbed." Xiaoyu told reporters that it found that the recent Lu Jin of the supply and demand has undergone a subtle change-often to increase the price to get the project, now on the platform of the financing is very much, but the demand for less investment funds, he worries about the future of the cost of further increase, transfer to the profit can be successful.

In fact, there are a few investors with this concern. In the Treasury news conference, many reporters to recruit treasure "instant cash" raised doubts.

However, Shang pointed out that, with the current Lu Jin and other peer-to-peer institutions through long-term transfer of debt to shorten the investment period of the model, the Treasury is the investors will be financial assets pledged by the insurance company to carry out risk assessment and provide repayment security measures, directly to other users directly to raise direct financing, does not involve the change of "After the cash out, to a shorter period of time to enjoy the original longer period of income, has been a very good product advantage, do not worry too much about the sharp increase in interest rates caused by product transfer problem." In addition, through the right of return pledge financing, there is no transfer does not drop the problem, but the price level of the problem. "Shang said.

It is understood that the liquidity of the Treasury is to rely on small micro-gold financial data and cloud computing technology. Once the user is not due to change the current, Ali will pass the cloud, in a very second to the platform of the financial products provider, that is, the finance institutions, the output of the customer's risk assessment results, financial institutions credit system based on risk assessment to this change to provide security measures to generate a "personal loan" into the Treasury trading platform, At the same time, Ali use of its large number of client resources, quickly found on the platform can match the "buyers."