Internet companies seem to be turning "manufacturing" phones into a trend

In the latest to join the ranks of the mobile phone, Shanda has become a new member after Baidu, Tencent, Sina and other internet barons.

Recently, the grand quietly launched the mobile phone operating system "Le Zhong Rom." Its official online not only confirms the industry's speculation, but also let the grand mobile phone business become clear. It is understood that the launch of this mobile phone operating system is responsible for the Grand Innovation Institute, is based on Android operating system of the second development, integrated in the Cloud Bookstore, Marcum Chronicle, network disk, such as Shanda's application. At present, the grand development of the music ROM 1.2.10 version has been provided to download, support Google Nexus S, HTC and other manufacturers of several models.

In the increasingly fierce competition in smartphones today, the market has long been aihongbianye, has dominated the mobile phone market, Nokia also black and blue. Now, will China's internet giants be recognised for risking a collective influx of risk?

Collective impulses

Internet companies seem to have turned "manufacturing" handsets into a trend.

As early as last July, Sina and smartphone maker HTC jointly released a microblogging phone called Weibo. There is a button on the underside of the handset with Sina logo on it, and then you can log on to Sina Weibo after clicking it.

In an interview with reporters, HTC China president Ningweiguang said that this is only the first generation of cooperation between the two products, the future of such "social mobile phone" will also have a second-generation, third generation. Sina's cross border seems to inspire Internet companies ' passion for mobile phone business. A week later, MA also officially announced into the mobile phone field.

It is reported that Alibaba and the Aliyun launched the mobile phone, equipped with independent research and development of the operating system, using cloud app, users do not need to download applications on the mobile phone, as long as in the network environment, by landing a unified cloud account can run the OS platform on a variety of applications, such as Ali Browser, Mobile phone, such as Wang Wang.

Looking at Chao and Ma Yun Layout mobile phone terminal, lonely Li also joined in. Baidu and Dell in cooperation with the launch of the "StreakProD43" mobile phone launch of the conference, the reporter saw the mobile phone integrated Baidu easy Platform box search, cloud services, Baidu application and local services four characteristics of the application, but also provide 100G free cloud network and 500,000 online authentic music.

Besides, MA was not idle. Tencent, in addition to the United HTC launch of Social mobile phone chacha, but also the United language launched IQQ mobile phones, built-in Qqservice platform. In addition, it adopts the way of deep cooperation with handset manufacturer and telecom operator. It is reported that Tencent has cooperated with Huawei to launch a mobile phone containing 19 QQ applications.

Now, internet companies are becoming increasingly interested in mobile business. According to the latest rumors, Alibaba has completed a merger agreement for Tianyu Lang Tong, and Shanda also plans to release a thousand-Yuan smart machine in 3 April. Coincidentally, people familiar with the matter said that Sina's plan to develop mobile phones has also been launched, using Qualcomm chips, using Android for deep customization, and integrating "one-click microblogging" applications, which were launched around 4 May this year.

In an interview, although Shanda PR declined to comment. But the reporter learned that the Grand Innovation Institute currently has more than 300 people's research and development team, which has focused on mobile hardware and software development team and Qualcomm and other chip manufacturers also maintain close contact.

The ambitions of the internet giants

Domestic internet companies in the collective agitation behind, out of the desire to control mobile Internet. Especially with the increase of mobile internet users, let them see their own advantage on the traditional Internet transplant to the mobile internet hope.

According to the China Internet Network Information Center (CNNIC) recently released the "29th China Internet Development Status Statistics report" shows that by the end of December 2011, China's Internet users 500 million, reached 513 million, mobile internet users reached 356 million, an increase of 17.5%.

The internet companies are also drooling over the advent of the mobile internet era. Smartphone and PC shipments in the fourth quarter of 2011, according to Canalys, a market research firm, showed that smartphones shipped 158.5 million in the quarter, up 57% per cent year-on-year. 2011 Annual smartphone shipments for 487.7 million, an increase of 63%. and the PC in 2011 shipments of only 414.6 million units, of which the tablet computer shipments accounted for 15% of PC shipments.

Global smartphone shipments overtook PCs for the first time, signaling the end of the era of PC dominance. The rise in smartphone sales and the number of mobile netizens is a promising prospect for the entire mobile internet industry. "2012 will be the real breakout point for mobile internet. "In 2012, with the price of Android smartphones falling and the penetration rate rising, hundreds of millions of new users will be pouring in," said Lee Kai-Fu, chairman and chief executive of innovation plant. ”

Faced with this huge market, these enterprises from the traditional Internet growth can not be tempted. As the country's largest internet search engine company, Baidu Layout Mobile Internet's mind is revealed. In fact, Baidu Layout mobile phone business is one of the hands of the former Google China Academy of Engineering deputy Dean, when the Baidu Mobile and cloud computing technology vice President of the Wang Jin. In his view, the choice to work with Dell, due to its openness to the underlying technology.

According to him, Baidu's mobile cloud strategy is divided into three steps. The first step is to launch the easy platform of Baidu, the second step is to build the cloud ecosystem, the third step is the introduction of Baidu Cloud operating system. Through this strategy, users in the near future will be able to enjoy the Baidu Cloud platform to bring a variety of application services. and mobile phone developers just for Baidu Cloud platform customization services, can automatically adapt to all terminals, so that developers and mobile phone manufacturers to maximize the cost of research and development and software and hardware matching problems.

The previous Alibaba, Tencent and Baidu similar ideas. Alibaba combined with the Aliyun operating system to launch the day language W700, is to integrate its e-commerce services, and Tencent's strategy is to control the mobile user's entrance, the operator, terminal manufacturers connected in its system, to promote their own software.

And now into the mobile phone market has become very simple, only need these internet companies to develop a set of their own software needs, and then cooperation with mobile phone companies, a road to the mobile Internet announced the opening, Baidu, Tencent and Alibaba are operating this way.

For each internet big guy to layout mobile phone domain, in the industry personage sees, their aim is to increase the stickiness of the user, try to enlarge the territory in the mobile internet this emerging market. In this regard, Analysys international analyst Wang that internet companies to enter the field of mobile phones, is not chasing mobile hardware profits. In her view, mobile phone is the carrier of content output, eventually they still want to rely on content to profit. Earlier, including Millet technology chairman Lei, Aliyun President Jian also repeatedly issued a similar view-not rely on hardware for profit, but intended to a deeper internet ecology.

Uncertain future

Internet companies have curves into the mobile phone market, do they find the key to open the mobile internet door? It should be seen that traditional internet companies want to move their own advantages over the mobile internet, must face the problem is that their mobile phones must be recognized by users.

The battle for smartphones is particularly fierce. AI Media Consulting Group CEO Zhang that the current domestic internet manufacturers mobile phone operating system time is too hasty, quality level to be tested, and is basically based on Android on the basis of two development, its competitiveness also need to observe.

Communications industry veteran Zhigang also believes that the domestic internet giants involved in the field of mobile phones, if the hardware does not have enough control, its software experience will be limited? That depends on whether the profits from the various parties to the handset supply chain are attractive enough, and that a single business model of the Internet will be enough to prop up the new mobile internet industry chain.

And now they have questions about whether they can win users ' approval for handsets that are launched in partnership with handset makers. Mobile Internet is a complex ecosystem, only do the operating system or terminal can not represent the victory, connection upstream and downstream resources is very important, need strong and powerful partners, so as to truly "soft and hard" perfect combination.

A case in which Sina and HTC launched a joint micro-mobile phone. In fact, it is the first micro-Bo mobile phone, the two sides to develop a variety of promotional programs, but the current handset sales did not reach the expected hot, the reaction is flat. And the handset that Baidu cooperates with Dell, the market response also is not good.

Today, the only thing the internet giant can do is to find ways to make its products more distinctive and win the favor of consumers. Only in this way can we discover the expected true gold and silver.