Next year, the size of the mobile Internet user base may exceed 900 million. The huge user base will result in two outcomes: First, the price of a smartphone as a carrier for the popularization and application of focused; second, entrepreneurs have to face the mobile Internet driven marketing changes in the field, almost all industries will be involved. At the same time, the success of mobile internet and smartphones has led to the emergence of more intelligent terminals, and the social imagination and product requirements have greatly improved over the past.
From desktops to laptops to today's smartphones, the Internet has infiltrated every corner of our lives in its own unique way. The Internet has dramatically changed the way we share information, but it has also created a new business model. Compared with the traditional industries, the Internet industry has extraordinary vitality, creativity and unlimited possibilities.
"With the current development situation, next year, the size of the mobile Internet user base may exceed 900 million." Jones Day Park Shun industry consultant Cheng Ran said that "such a large user base will result in two results: First, as a carrier The price of the smart phone is popularized and the application is focused. Second, entrepreneurs have to face up to the changes in the marketing field driven by the mobile Internet, and almost all industries are involved. It is also worth mentioning that the success of the mobile Internet and smartphones has led to The emergence of more intelligent terminals, social imagination and product requirements has been greatly improved than in the past. "
First, be vigilant in peace time: the Internet talent blowout
Although due to the rapid development of the Internet industry, the demand for qualified personnel in the industry has remained at a high level, but the supply of Internet talents is also at an unprecedented peak. The good development prospects and higher benefits of the Internet industry have naturally played an extremely important role. On the other hand, with the popularization of the Internet, the Internet is having a huge impact on the younger generation and its influence will increase.
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"The Internet has become an important part of today's people's life and entertainment and has even affected younger people .It is hard to imagine a teen who may be only 12 years old has become a senior user of the Internet.It is foreseeable that these early childhood exposure to the Internet and produce great Interest groups, is likely to become the future talent reserve of the Internet industry.It may not be 10 years, the Internet industry will appear the phenomenon of talent blowout. "Parkson Institute researcher Zhou Bin said," In fact, today The internet industry has been attractive enough, with the main factor limiting the number of talent being education and training. "
Second, the wealthy: Payroll industry leader
Although the Internet industry may face a downturn, the current rate of growth in the internet industry remains high and will continue to be high. According to the industry pay survey data released by Jones Park Seongson, in 2013, the Internet industry ranked first in the industry with a salary growth rate of 16.2%, surpassing the second-place real estate by 3.4 percentage points. Jones Day Parkson in the survey of salary growth in various industries this year at the same time, the various industries in 2014 salary increases have also made some predictions. Although the forecast for salary increase in internet industry is lower than that in 2013, it still remains at the forefront of the industry and the wage increase will not be less than 15%. Mobile Internet, mobile games and other segments, salary increases will be higher than 15%.
Jones Day Park believes that even if the supply of talent in the Internet industry began to blowout, the impact on pay will not be great, which is determined by the business model of the industry. Efficient and advanced business model will certainly bring high profits to Internet companies, which will be reflected in employee compensation. Other industries and enterprises of the Internet, IT, e-commerce and other related departments will also be to ease the employment pressure of IT talent exports.
Third, maverick: businesses need personalized talent
As mentioned earlier, the Internet has never been a lack of audience. Internet companies to their own development to us expounded on the "just can not be long, softly" meaning of this sentence.
"In the Internet industry, bigger and stronger are the result rather than the goal. The long-lasting, reliance on a strong foundation that an Internet company wants to make is far from enough. Today's Internet giants may have slumps in profits simply because of a competitor's new product. It is easy for consumers to forget and follow suit, and the potential implications of a huge user base are not 'trying to grab bigger plates', but rather 'Do not worry about unique things without a market.' " Zhang Zhen, a researcher at the hospital, said: "A good Internet company does not want every user not to hate, but to maximize the last one even if there are 99 users annoying."
What is needed for a unique and impressive business? Unique products or unique corporate culture but in the final analysis are unique people. The domestic Internet companies are not doing enough at this point. Most people's understanding of the Internet companies is mostly concerned with their top management. There are far fewer companies like Google in shaping corporate culture and cultivating staff independence and innovation. Enterprises such as Apple spent more energy and time, the latter may be the future of the core competitiveness of Internet companies.
Author: puxinhr