Internet Map 2.0 era: User-generated content is a trend

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The 2.0 era of Internet maps has come

The content of the Internet has undergone 1.0 to 2.0 changes. So will the mobile Internet map. Waze has made an interesting attempt. Google Maps 1.1 update, will drive the entire industry to map 2.0 transformation. This is also a new opportunity for our entrepreneurs.

The emergence of Internet content, from 1.0 to 2.0, has an obvious impact on the entire Internet economy and human society. It makes the free economy possible and contributes to the disintegration of core power. This is also happening on the map, and Google has been trying to get users to label their content on the map a few years ago. And crowdsourcing map Waze also has 36 million users, it not only in 2012 to share 90 million user reports, more than 110 countries, a total of 65,000 map editors in 2012 on the map made 500 million edits, and updated 1.7 million changes in the map information. Waze2012 December data show that nearly 70% of the map problems detected by the system were solved within one months, and almost all the problems identified by the user could be dealt with within a week.

And a few days ago, Google Maps 1.1 update, also released such a signal. It seems that the era of relying on a large company to pay a large price to update a map and provide it free to users is over. Google Maps added some social attributes to the 1.1: "When a user logs on to a Google account, when a user searches for a contact name in the address book, Google Maps automatically displays the addresses of those contacts that were previously saved by the user." "It also adds to the content of local life:" In the Google Maps search bar, users can search for a total of 13 locations including bars, shops, cinemas, cafes, and so on, and Google Maps will mark all relevant locations around the user's location on the map. This will not only improve the speed of search, but also increase the map on the local Life consumption shopping guide's ability.

According to foreign media reports, Google said it will hold the first map challenge in India in 2013--mapathon. The entry is the user through Google Map maker to join the destination and other information.

The map Maker is a very simple and practical online mapping editor. The user manually edits Google Maps and submits detailed information about roads, tourist attractions, features around a particular location, and even geographical boundaries. When the data is uploaded, Google will review and edit the newly submitted data and eventually join the Google map.

This is very similar to Waze's offline community. Waze community members even organize offline activities to meet and communicate. In the Czech Republic, Slovakia, Hungary, the Netherlands, Italy, Brazil and other countries have users or employees to come together for the local/regional community development advice.

If such a phenomenon happens in China, the result will be self-evident and it will completely overturn the entire industry. This is the Map 2.0 era.

At present, the domestic market already has the relevant foundation, including:

1. The popularization of hardware equipment

2012 China Mobile Intelligent terminal shipments of more than 2012 years before the total volume of shipments, continued 2011 Years of development speed (2011 also more than 2011 years before the total number of shipments in history), total shipments 258 million, the growth rate of 167%.

2009-2012 Global smartphone shipments scale and growth

A sharp contrast to this is the decline of the functional machine market.

2011-2012 China smartphone/feature mobile phone shipping scale and proportion

Chinese netizens already have a basic hardware base. A smart terminal with a camera can be a participant in a crowdsourcing map.

2. The accumulation of map users

According to the Analysys think-tank in late January 2013, "The 4th quarter of 2012 China Mobile phone Map Client market quarterly Data Monitoring Report" showed that the gold map occupies 29.6% of the market share, Baidu map 20.3%, map 10.2%, Then the German CEO Cheng Congwu on Weibo announced the number of gold map users to break 100 million.

2012 fourth quarter China Mobile Map cumulative account number market share

These users can all be the basis of UGC.

3. The establishment of an open platform

At present, the relatively large-scale open platform, have a position interface. Sina Weibo open, Tencent Open platform, Baidu Open platform, Taobao open platform, Renren open platform, 91 development platform, happy net open platform, grand open platform and so on, these are for the free flow of user data and stimulate UGC created conditions.

And Sina and Gould also announced to get through the data, but also out of the new version of a gold map to find the location of information as the center of the micro-blog text, pictures and other content, but also with friends to share, interact. In addition, the POI page of the Gold map can display the relevant information and comments of Sina Weibo synchronously.

Baidu also opened the business labeling function, the target of their good at the small and medium-sized manufacturers marketing. and the micro-letter is also eyeing the market to eat a piece of soup.

In any case, the Map 2.0 era has come. This is a new opportunity for entrepreneurs, just how we adapt to it.