Internet technology has deeply influenced and transformed traditional industries

Internet technology has deeply influenced and transformed traditional industries, which is an unstoppable social trend. Traditional business giants have been to the Internet, including Gome, Suning, Yintai department stores, Wanda Group and other Giants have invested heavily in the Internet in recent years, but the results have been difficult to reach the expected, so far there has not been a relatively successful giant transformation cases. Exploring a kind of internet business model that can realize the integration and development of line, has become the top priority for all business giants.

Recently, Wanda Group chairman Wang again released Hao Yan, said the plan to throw 5 billion yuan to develop Wanda Electric business, and the group of all the online resources to the electric Company, the future will be Wanda electric business to become a Wanda group of the five business plate one.

Wang make such a large handwriting, under such a big determination, can not help but let people wonder, Wanda Electric Business is what the real purpose? Want to make a new Taobao? A new Jing Dong? Obviously not.

Public data show that Wanda Group 2013 years of assets reached 380 billion yuan, annual income of 186.6 billion yuan, net profit of 12.5 billion yuan. With the state of the real estate industry macro-control and network shopping to the source of diversion, offline commercial real estate under a certain degree of impact. Wanda Group to continue to maintain its current growth rate, to maintain the Empire of Wanda, clearly need to embrace the booming internet, and the use of Internet technology to enhance the competitiveness of offline commercial real estate. From the analysis of public data and the positioning of Wang to Wanda, we can clearly find out the real purpose of Wanda Electric business: online drainage, and ultimately feed commercial real estate.

From the simplest logic to analyze, Wanda Electric business Line on the flow can be cited, there must be a huge amount of online users. Further is the line to be able to attract a huge amount of user access. How to attract a large amount of online active users, this is the key pain point on the online platform. and Wanda Electric business platform of another pain point, is how to maximize the online users into the offline entity shopping malls of the passenger flow. Therefore, the claim to invest 5 billion Yuan Wanda Electric Business Project overall is around these two pain point and unfold, below one by one summary.

Build a Wanda version of the public comments. At present, the mobile Internet in the field of the best products under the guide is no doubt the public comment on the network, the information from the line from the food, entertainment, beauty and other shops, and then view the comments on the information of the people finally back to the line down consumption. This is precisely the effect that Wanda electric trader needs, Wanda Plaza also has these as a comment on the target of the store resources, just to comment on the mechanism to give the user a generous loyalty card integration incentive can be driven offline consumer users to produce a valuable comment on the behavior, so as to create a network beyond the public comment on the Wanda website.

Create a local consumer portal. Since to the Wanda Plaza line under the drainage, then only rely on Wanda Square the original passenger flow, only in the stock of the flow of the fuss, obviously the effect is limited. Therefore, it is necessary to adopt a certain way to achieve incremental passenger flow in Wanda Plaza, in which the establishment of a local consumer portal is a long-term strategic need. Through the in-depth excavation and dissemination of information such as local consumption guides, we can absorb a large number of local consumer users, and then transform them into the online Wanda users through promotional offers and offline activities.

Establish a localized social media channel group. Today's internet users have moved from the PC Internet to mobile Internet, especially in social media such as micro-mail, Twitter, local communities, and so on. As a result, Wanda Electric business needs to establish local social media channel groups according to the Ibedo of the national Plaza, including micro-letters, micro-blogs, micro-communities and other social media that surround the local life services, such as eating and living, shopping and entertainment, thus accumulating local consumer groups.

Establish an efficient reservation booking platform. Many of the consumption scenes in local life services have the characteristics of capacity limitation, especially the catering, KTV, hairdressing and other merchants often appear to wait in line, to a certain extent, affect the consumption experience. If through Wanda Electric business to Wanda Plaza Business information System can not butt, for users on the mobile end to achieve the required services booking reservation, it will be a great convenience to users, but also conducive to the offline shops reasonable arrangement of resources and do data analysis.

Establish the electronic Membership card "one card". Through the opening of various shops consumer data and individual member accounts, not only to allow users to enjoy more benefits and convenience, can also let Wanda official through the data analysis of consumer trends under the guidance of business promotional activities and Wanda Plaza investment. According to Wang's idea of Wanda Electric, Wanda Electric will launch a more convenient, faster, more useful "one card", and this "one card" will be in the National Wanda Plaza, hotels, resorts consumption, home purchase can be universal, consumption also has discounts, points, lottery, value-added services.

Improve the offline experience scene, the promotion line to the offline conversion rate. Wanda Electric Business Line is only part of the drainage function, ultimately whether to attract users to reach the line Wanda shopping district consumption, or depends on the offline experience to make users satisfied, whether the user has continued to attract. The current Wanda mobile phone client "million sinks", has been realized for users to find businesses, find parking spaces, sweep square and other intelligent services, the future can continue to dig, to provide more to enhance the online consumption experience function and services.

Improve the line for the line of drainage channels. Wanda Electric Business online platform if not large enough traffic, obviously for the offline drainage is only a fantasy, so how to solve the online platform flow source is also the key to the success of Wanda Power. According to the plan, it is estimated that there will be close to 140个万 Plaza in 2015 years, with an average of 20 million people per square, and over 2 billion visitors will enter Wanda Square in a year. Such a large line of human traffic if the adoption of a certain way to guide the online platform, then the promotion of online platform is undoubtedly amazing. Online drainage channels and ways can be varied, such as offline deployment of free WiFi, focus on the official two-dimensional code to send points, download and install the official app has incentives, photo-sharing offers and so on. Even early in order to quickly upgrade the online platform traffic, but also in the city bus, bus stations, television stations and newspapers and other coverage of the spread of a wide range of advertising channels.

Under the line regularly organizes various large-scale activities, activates the online user. Wanda Electric Dealer final flow needs to return to the offline business circle, therefore, the need to organize large-scale activities at different times, through the online platform to promote the large-scale promotion of online users to generate the desire to reach the line Wanda Plaza, such as the organization of the City fans, film premiere, animation exhibition and K-song competition, such as attracting popular activities.

The above list is just the core of the 5 billion huge Wanda Electric Business Project, there is no doubt that such a large and complex project will also have a lot of subdivided subprojects, the specific need to be based on the internal resources of the mining integration, but in the final analysis around how to create a real value for users, attractive online platform, And through a variety of ways to let online users into the offline entity shopping malls of the passenger flow.

Wanda Electric Business is not involved in the transaction of physical goods on line, so it is essentially a O2O project under the line of online integration, and it is a typical commercial model for offline diversion. Wanda Electric Business without shortage of funds, not lack of resources under the line, if the use of funds to absorb the grounding of the Internet technology and operational personnel, coupled with the free and easy coordination mechanism, is a very good opportunity to create a successful Wanda Electric network platform, the real realization of the line under the drainage, to promote the Wanda Square line of business district industry's healthy development.

Wen/Zhangjiangjian