Internet giant has moved to light blog Tumblr valued at $800 million

"Give you a duplex, what do you most want to do?" The first layer of pig, the second layer of raising ... "give you a lofter, what do you want to do most?" Recently, a section of NetEase CEO Ding Lei personally out of the mirror video, caused by the industry and netizens concern. This period of two minutes of video, is NetEase for the upcoming online NetEase Light blog--lofter Special production. Nowadays, with the intervention of the Internet giants, the competition of the light blog market is increasingly fierce, including Renren, Phoenix, DOT net, Internet enterprises have frequently exerting force, even at the expense of huge sums of money. The Tumblr, the ancestor of light blogging, has reached 800 million dollars.

Industry insiders said, "light blog" is a kind of product between the blog and Weibo, originated from foreign Tumblr web site, also provides users with the platform to generate content expression, blog is inclined to self-expression, Weibo is more inclined to social and communication. "Light Blog is an extended version of the microblogging, the abolition of the mainstream micro-BO 140 words of the word limit, in the release of photos, audio and video are also more convenient." ”

It is understood that at present, Sina, NetEase and many other domestic internet giants are flocking to the layout of light blog. July, Sina Light blog Qing, everyone station has started the public test, NetEase is also beta light blog products, NetEase said, because NetEase has a large number of blogs, photo albums users, these users usually to the text, pictures and so on to share a wide range of needs, so Lofter is also to meet the user in the sharing of words, pictures, The need for information such as music. The future NetEase Lofter will be with mailbox, blog, microblogging and other products to integrate. From the beta stage, the user who has the invitation code can login directly through NetEase pass account. According to the NetEase CEO Ding Lei said, its light blog Lofter will use the independent domain name lofter.com.

It is understood that up to now, light blog ancestor Tumblr website's monthly page browsing volume has reached 8.4 billion times, ranked the 25th largest Web site in the United States, the recent Tumblr site is about to carry out a new round of financing, financing the amount of 75 million U.S. dollars to 100 million U.S. dollars, investors to its valuation of 800 million U.S. dollars