Internet giant O2O Layout "arms race" continues to escalate

Internet giant O2O Layout "arms race" continues to escalate

On March 31, Alibaba Group announced a 5.37 billion Hong Kong dollar stake in the Yintai business group 9.9% shares of the news, Ali first heavy warehouse business real estate economy, and became the industry's second owner of the offline layout of the giant. Before that, according to earnings, 2013 Ali Group's operating income is expected to be 6.763 billion U.S. dollars, growth rate of about 65.64%. And if the income from the point of view, Alibaba is equivalent to 10 Yintai business, Ali's growth rate is more than 4 times times the latter.

After the transaction is completed, Ali Group will hold 9.9% of the shares of Yintai business and a total of about HK $3.71 billion convertible bonds. Over the next three years, Ali will be able to convert a convertible bond into a common equity stake in Yintai business, thus guaranteeing a final shareholding of not less than 25% per cent.

In addition, Ali Group and Yintai Business will jointly invest 100 million yuan, set up a joint venture, of which Ali capital of about 80 million yuan, accounting for 80.1% shares.

Link: Why is Yintai?

Yintai "Head" Shen and Ma Yun is friends, in the last year Ali led the establishment of rookie technology logistics companies, Yintai group investment 1.6 billion yuan, accounting for 32%, is the second largest shareholder after Alibaba. He is also a rookie company CEO.

2010 and 2011 Ali in Zhejiang and Chongqing Small Loan company was established, Shen Silver Taihe Guo Fosun Group is an important participant. Shen is one of more than 10 Yunfeng funds launched by Mr Ma and others.

In addition, the two sides in the open line has been several times cooperation. 2013 "Double 11" period, Yintai all shopping malls to participate in "Day cat 1111 Shopping Carnival", the first attempt to select goods online, online payment to buy consumption patterns.