Internet giant O2O Medicine

Absrtact: July 10, Alibaba announced that its mobile phone Taobao and Alipay Wallet will start the drug safety program, users only use these two clients scan the national market on any box of drug packaging bar code and drug control code, you can obtain the drug

July 10, Alibaba announced that its mobile phone Taobao and Alipay will start the "Drug safety Plan", users only use these two clients scan the national market on any box of drug packaging bar code and drug Regulatory Code, you can obtain the authenticity of the drugs, usage, taboo, production batches and circulation process information.

Alibaba is not the only internet giant to kill into the healthcare sector. In the same day that Ali announced his "drug safety plan", Guangzhou Kin-min Pharmaceutical Chain Co., Ltd. in its modern community pharmacy opening ceremony revealed that will be implemented in the near future micro-letter payment purchase medicine. and previously, micro-letter has with the Sea King star chain Pharmacy, Kyushu Pass under the good pharmacist network to achieve cooperation in the mobile end of the micro-letter payment to buy medicine.

Industry insiders said that, although the pharmaceutical o2o is still in the market exploration stage, but the medical retail, medical services online under the on-line Exchange has great business opportunities. The Internet big guy has been eyeing the medicine health industry, the future may bring far-reaching influence to the industry pattern.

Ali Department Layout Medicine O2O

It is understood that drug regulatory code is our country every box of drugs "identity card." By sweeping the code can not only be divided into halal medicine and counterfeit drugs, but also clearly know the ingredients, efficacy, taboo, circulation process, date and other information.

Alibaba said the use of mobile phones Taobao, Alipay and other mobile terminals, "code" will be given new value-from the identification of information to provide services. "Code" will not only carry the function of business cards, will also connect more content and services, and ultimately achieve human and human, human and information, human and physical seamless interconnection.

This is not the first time Alibaba has laid out a medical field. At the end of June, Ali Department of Alipay has just announced a partnership with China Soft International, Alipay purse will be in the country in the future access to hundreds of thousands of pharmacies, for users to purchase drugs to provide mobile payment services.

Prior to this, Alipay has been working with more than 20 drugstore chain brands to support the payment of Alipay purse more than 10,000 pharmacies stores, basically covering the whole country.

Alipay said that the pharmacy and Alipay cooperation not only allows consumers to pay more convenient payment, but also to pay Treasure Purse "service Window" to guide consumer concerns, issue membership card or promotional, in the background of the member System management, the construction of local O2O service pharmacy.

According to Alipay, the service will also be included in the entire "future hospital" plan, according to medical separation, electronic prescriptions, such as the promotion of medical reform policies, the introduction of medicine near distribution, chronic diseases, such as regular delivery of drugs and other services. In addition, the offline pharmacy and the day Cat Medicine Museum will be open to each other in the future, users online after the list, offline pharmacies can be distributed near.

Also in the launch of the "Drug safety plan" on the same day, Ali also announced its Alipay "mobile intelligent Doctor" service will be formally access to health care. China's first "future hospital" pilot Guangzhou women and Children Medical Center, "mobile Intelligent Doctor" service at the expense of the settlement on the basis of health care, north of Guangzhou and other front-line cities have similar cooperation intention of the three hospitals have reached 30.

Giants vie for pharmacy hospitals

In fact, not only Ali, the internet giant "BAT" in the other two-Baidu and Tencent have also been allied to retail pharmacies, pharmaceutical circulation enterprises and even hospitals.

Also on July 10, the old Canton chain Pharmacy Health People Medicine in Guangzhou held a "Modern community pharmacy" Opening ceremony. The display card, which is printed by the health pharmacy micro-letter public number two-dimensional code, is placed in the most conspicuous position by the European largest medical retailer, the joint venture company.

As Tencent is the most powerful platform in the mobile Internet field, micro-letter has already made a breakthrough in the field of pharmaceutical and electronic business. Previously, micro-credit payment has been and the largest pharmaceutical circulation enterprises Kyushu Tong's good pharmacist network to achieve cooperation in the mobile end of the micro-letter payment to buy medicine. and including the happy Person on-line pharmacy, the Gold Elephant Net, 818 medicine net and so on the medicine electricity merchant, also has already settled into the micro-letter.

And in conjunction with pharmaceutical and electronic business enterprises, micro-letter also launched in the country with the Sea King star chain Pharmacy cooperation. According to incomplete statistics, the traditional chain pharmacies in the top ten of the common people large pharmacies, Yunnan Hong Xiang Yi Tang Pharmacy and Guangdong Big Ginseng Forest Pharmacy and other Alipay partner, also opened the micro-letter public account.

Ali Department layout of the hospital, micro-letter also did not let go. In June, Guangdong province Shaoguan People's Hospital officially run the first open micro-letter whole process treatment platform.

Search engine to start another internet giant Baidu, from the Medical Business Trust system, quietly layout of medical services and pharmaceutical electrical business field. Last year, Baidu first and the State administration of food and Drug supervision cooperation, the three major drug database, the total 20余万个 authoritative drug information into the Baidu Library.

Since then, Baidu is on the line Baidu Health platform, committed to the whole network of medical information reorganization comb, it will play a medical service in the field of Taobao and the public comments, and to extend to drug sales of pharmaceutical electrical business field. In addition, Baidu last year launched the smart Human Portable equipment brand Dulife, by the cooperation of the major domestic hardware manufacturers to provide intelligent hardware equipment. These smart wearable devices used in health data will be stored in the cloud Baidu, through the analysis of large data Baidu, to become the future provision of personalized medical and health services Foundation.

Analysis: Medicine Health market or usher in big change Bureau

According to the monitoring data of Yi-zhi database, China's O2O market overall size of 2013 amounted to 462.3 billion yuan, compared with 2012 growth of 69%, which let Chinese drug retailers cheer, have focused on building O2O channels. BAT as the representative of the Internet enterprises, will undoubtedly become the traditional pharmaceutical retail enterprises to ally the best object.

On the other hand, the vast medical and health sector has become a big coveted cake for internet giants. According to Deloitte, a well-known international accounting firm 2012, the Chinese medical Service market will break 500 billion dollars in 2015.

Cho Yu, an analyst at the Southern Daily News, said that offline chain pharmacies and mobile payments actively cooperate to form online purchase payment, offline drugstore distribution closed circulation, will have a positive impact on the chain pharmacy.

For the internet giant to layout the medical health field, Cho Yu analysis, using people at the mobile end of the debris time, the individual health, medical information and drug use of large data mining analysis, will be for disease prevention, individualized diagnosis and treatment, and even the relationship between doctors and patients to provide a good way out, will also have a profound impact on the changes in the industry pattern.

However, Cho Yu also stressed that "in the era of great connection, the medical and health market will usher in unprecedented opportunities, but the real life of the people still need time." ”