Internet giants can't restrain the urge to pay for the layout of the field

Absrtact: Although the third party paid the licensing for a long time, the internet giants have been unable to restrain the impulse of the layout in the payment area. Although the third party paid for the licensing long awaited, but the internet giants have been unable to pay the distribution of the field of the impulse. It is rumored that the first

Although the third party paid for the licensing long awaited, but the internet giants have been unable to pay the distribution of the field of the impulse.

Although the third party paid for the licensing long awaited, but the internet giants have been unable to pay the distribution of the field of the impulse.

It is rumored that 10 of the first 17 shortlisted companies will be licensed. At the same time, the daily economic news, the central bank in the publication of the first list of listed companies, has begun to the second batch of public payment enterprises to the on-site review procedures.

In the case of other Internet companies in the layout of the payment, recently, Sina's payment tools, "new payment" in a few years after the quiet restructuring launched. At this point, "the Internet seven-male", Alibaba, Tencent, Baidu, NetEase, Shanda, Sina has been killed into the payment field, including Ali's Alipay, Tencent's Tenpay, Shanda's Sheng finalists 17 competition for the first batch of licences of the enterprise list.

or 10 licensed

The head of a pay business told the Daily economic news that the central bank was expected to issue a licence in Friday, announcing a rise in reserve requirements and a delay in issuing licences, but it remained silent until Friday.

In fact, the first batch of Third-party payment licences has been announced in the industry at least three times. The original statement was announced last December 31, the night more than the payment of corporate-related teams stationed in Beijing and other news, but no results. Since then, every Friday evening of January, the payment enterprises are eagerly awaited, media reporters in front of the computer frequently refresh the central bank's official homepage. But the suspense still exists.

Last December 21 ~ 25th, 17 Third-party Payment enterprises to apply for the "Payment business license" announcement was hanging in the central bank branches of the official website of the 3 days, from this has been full one months. In an interview with the Daily Economic news, the head of several pay companies said there was still no news and that the timing of the licence announcements might be extended to the end of spring.

It is reported that the final license to obtain the list of enterprises to be approved by the central bank's headquarters in the form of examination and approval, the specific form of approval is the head of the central bank to participate in the Audit committee, the final vote on the list.

The industry generally believes that the first finalists of the 17 enterprises, four "silver Link" enterprises (Beijing UnionPay Business Co., Ltd., Beijing Digital Wangfujing Technology Co., Ltd., Shanghai UnionPay Electronic Payment Service Co., Ltd., Guangzhou UnionPay Network Payment Co., Ltd.) has been no suspense.

"The Daily economic news" from several pay business people know that the first 17 companies may have 10 companies to be licensed, so the "silver link" outside the Enterprise 13 companies or will compete for the remaining 6 licences.

The first batch of the list has yet to be released and the second batch is already in the offing.

Last year, the central bank issued the "non-financial institutions to pay services management measures", from September 1, 2010 onwards, the non-financial institutions that have engaged in payment operations have one year to apply for the payment business license, the overdue enterprises will be unable to continue to engage in payment business. There is speculation in the industry that subsequent batches may be pushed forward closely. The daily economic news learned that the central bank had started a review of the second batch of licences for companies.

Shanghai IPs, which did not appear on the shortlist, is a 10-year-old veteran payment company, Zhongjie, a senior manager of IPs Market, explained that the first batch was not shortlisted because its subsidiaries accepted a shares of the information of the listed company, and the ownership structure changed, resulting in the update of the reporting materials failed to catch up with the nodes. According to reports, in the first batch of 17 finalists after the announcement, the central bank's internal divisions have visited the company, the second batch of the list of proposed public announcements in the implementation of the on-site review procedures.

Giant Layout card Position

Although the list of payment licences has not been announced, the move by the central bank to pay compliance has left the Internet giants unable to restrain themselves.

Last weekend, the industry reported that Sina's payment tool "new payment" in the quiet years after the launch of the restructuring. Sina's PR official confirmed the news to the daily economic news, saying that the product experience was being improved.

In fact, as early as the new payment in 2007 has been online, but Sina in E-commerce, this product also followed the silence, not for many people know.

Some insiders say the current new-payment user experience is still "rather bad". At the same time, a payment industry told the Daily Economic news reporter, the new pay-pass products mainly used in the background of the fast-money core, is currently in the fast-money core plus a layer of SINA user data shell.

Sina public Relations Personage said to the reporter, the new payment passes the structure and the function was not very perfect in the past, the user experience also waits for the promotion, now wants this payment product to carry on the processing after the introduction, at present mainly serves Sina own mall, first accumulates the related operation experience.

The person did not disclose specific plans for the future of the new payment. It is reported that the new payment has not been to the Sina Public Relations Marketing Department to submit a certain version of the product planning document.

Sina's accession, aroused the Internet industry's high concern. Although Sina PR has not confirmed the payment tool to the microblogging access plan, but the "new pay-pass + microblogging" model has stimulated the industry's imagination.

A week ago, Sina CEO Charles Chao in public said that Sina Weibo as a media has taken the first step, the future, "micro Bo can be used as a communication platform to replace real-time chat tools, point to Point message, can also grow into E-commerce or entertainment platform." ”

At present, Sina Weibo has access to a large number of third-party applications, if the introduction of payment tools, will make Sina has a large number of user resources and application resources to cash in the opportunity to become the Internet e-commerce and entertainment consumption of a major import.

Financial writer, it commentator Ding Xipo that if the future Sina Weibo open platform to use Alipay, the equivalent of the lifeline in the hands of Ali, which is obviously Sina do not want to see. Compared to other "six-male", Sina in the electronic commerce, the game two areas of the weakest layout, these two areas is the most need to pay tools, "if Sina Weibo can do well, the new generalist will have a real market."

Also intended to open the platform of the grand look more fully prepared-silently latent 11, has a huge line of channels and mature micro-payment application Experience Sheng is a grand high hopes, the future will become open User Import Export interface, realize user, platform resources.

Sheng COO Shup, a reporter for the daily Economic news, said the Sheng payment platform would be another pillar of the Platform for Cloud computing, operations, customer service and user platforms.

Shup provided figures show that the current Sheng trading frequency has reached 5800 per minute, the average annual number of transactions reached 3 billion. According to him, Sheng for individual users and businesses will be basic to take a free strategy, Shanda daily 8.5 million transactions in the background processing capacity, more than 700G of bandwidth, will support Shanda in the third party to pay the "tight stare strategy" to obtain cost and service advantages.

Another newly-killed NetEase also revealed that it has recently applied for payment of licences. NetEase technology Manager Gordani earlier accepted the "daily economic News" interview, NetEase since last February officially launched the NetEase treasure, last year has been a low-key completion of all the charges of NetEase services in the merger of NetEase Treasure, this year will exert external expansion.

NetEase also revealed that, although in the micro-payment with a grand existence of similarity, but NetEase Bao's competitive target for the tenpay Tencent.

Increased payment value

The impulse of the internet giant in the payment domain layout is because they want to activate the latent value of the user resources, seize the opportunity in the process of the electronic currency, form the platform of the business aggregation of the consumer, make the upfront user, channel resources can produce the maximum premium.

Alipay has Taobao users behind, Tenpay behind the QQ users, NetEase behind the mailbox users, Shanda behind a game, electronic reading, video and other areas of users, Sina Weibo users behind. The huge amount of user resources that are parked here are the potential values that companies are trying to activate with payment tools.

The huge amount of long time inactive user resources and payment tools value complement each other, perhaps this is not difficult to understand, why Baidu will launch "box computing" to make every effort to allow users to stay a while on the search results page, Shanda look forward to the payment tool can activate different business plate user value, and become an open strategy of a new weapon. This new entrants often choose the payment tool and the strategy to go hand in hand shopping malls can be seen.

NetEase at the end of last year online NetEase mall, is currently selectively open vertical channels. At the beginning of the line, NetEase Mall mainly engaged in Game point card and online lottery business, and then began to join the air ticket business, and now began to sell luxury goods. It is understood that at present NetEase also actively with some group purchase website to seek cooperation.

Compared to NetEase, Shanda is the first to promote Sheng at the same time, follow up the Grand mall business. At present, the Grand Mall in addition to point cards and lottery business, but also launched a ticket booking and Bambook E-book purchase, and launched a "group friends" group buying services.

Although the action is different, but whether it is e-commerce or interactive entertainment products, all need to pay products to support. It is noteworthy that Sheng, NetEase Treasure, new payment pass are the original products to rebuild the industry to push the new entrants, including Shanda even killed in the first list of finalists.

In this respect, a pay industry, said NetEase, Sina urgent follow-up, it is estimated that the central bank has not expected to advance the pace of payment compliance is so fast, they clearly have the future of the card position. "The central bank issued licences to compliance companies will be a unique opportunity to divide the industry map, in this important window card position is crucial, if not grasp this opportunity, the future will be too difficult to enter." ”

The payment tool, behind the standard of the internet giants, is a sharp increase in the market. Eric data shows that 2010 China's third-party online payment industry overall transaction size will reach 1.0105 trillion yuan, an increase of 100.1% per cent, to achieve double. In just 3 years between 2008 and 2010, the scale of third party online payment transactions has turned nearly 4, and the growth rate has been alarming. In 2011, China's third-party online payment transactions will reach 1.72 trillion yuan, and the overall market will be expected to break through the 4 trillion yuan mark by 2014.

The chief architect of a pay business said to the daily economic news that the evolution of third-party payments has just begun and has a huge prospect in terms of electronic currency and virtual liquidation.

The reporter learned that there are several Internet payment enterprises in the planning and cooperation with the Bank launched a joint prepaid card, the product type of credit guarantee level from the company's credit to the bank credit.