Internet giants monopolize hand-Travel IP preemption

If the 2014 is a hand tour IP year, then 2015 is the IP outbreak years. From the second half of 2014 began to tour the market not only has the internet giant this powerful army of the war, and then there are many end of the manufacturer's transformation or set up a hand-travel research and Development department settled into the subdivision area, a large and small CP gathered in a hall, the market competition is very fierce. Still, the market is still full of opportunities, with the development of mobile Internet, the rapid popularity of smartphones, mobile gaming has become the game industry's upstart darling. But the market is brutal, in such a challenging industry, "strong stronger, weaker weak" has formed a social consensus, relatively few enterprises can evade risk, not be eliminated by the market, using their own set of unique business model to make itself increasingly powerful.

Shanhu, CEO of Excellence, said in a recent speech: from an objective analysis of domestic statistics, 50% companies will close within a year, and 24 months, the other 50% companies also have the risk of failure at any time, 10,000 CP, the survival may only be left 4.

Internet giants monopolize hand-Travel IP preemption

At present, hand tour IP for the game industry has become the current hand tour logo, a good IP can improve the success rate of products, has become well-known manufacturers are familiar with.

It is understood that there are related data reports show: have IP game download conversion rate is no IP game 2.4 times times, for suction has a clear advantage, and the overall level of IP game income is higher than no IP game, is no IP game revenue twice times, so the hand tour market "sky-high" IP large number of emerging.

At present, the hand travel market because of the impact of IP boom, industry innovation, many large and small companies have begun to use the weapons of law to protect their own interests. However, more than 2015 years Hand tour manufacturers have already started to store goods good many high-quality IP, one of the most conspicuous belong to 360, Baidu, Tencent and other internet giants. Faced with the monopoly of industry giants, small and medium hand tour CP will be more difficult in the future.

Channel cooperation and fine operation become the only way out for the present small and medium CP

Channel cooperation

With the promotion of the quality of hand travel, when the price of the tour IP is also "rising", which for many small and medium-sized IP to buy is nothing but a major challenge, but fortunately there are 360 and Baidu such an internet giant to small and medium CP left a certain amount of survival space.

It is reported that, in the TFC2015, Baidu Mobile game CEO Faye Wong and 360IP Cooperation department director Zhang small butterflies have issued a statement, will work with most C to develop custom games or provide free IP resources to the game of IP and other related services, which has undoubtedly become a major focus of the small and medium CP breakout.

Fine operation

The light hand swims the market game quality to be many, the CP wants to be on this foundation in some innovation, this is nothing but a major challenge. However, the current hand tour has been gradually heavy trend, this trend is to small and medium CP has created another good development space, small and medium CP only to focus on the heavy hand tour market, in the heavy game innovation, to do fine games, fine operation is bound to have some small and medium CP can break through.

Summary：

We can't measure the variability of the hand travel market. At present, the only thing we can do is to combine the market statistics, deduce some of the hand tour market development, but not sure the pattern of the market, small and medium CP can still go how far may still be an unknown, perhaps every day there will be many small and medium CP sadly exits, There will also be a lot of small and medium CP entry.