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Abstract: Internet giants have to beach intelligent wearable field, and the introduction of an open platform, on the one hand can help hardware manufacturers to speed up the combination of product and hardware research and development speed, on the other hand, the product is also in research and development can obtain sales "through train" commitment, but also greatly reduce the pressure to In this big environment, who can first access the Internet giant open platform technology, market and even financial support, become smart wearable manufacturers the key to success or failure.

May 6, Sogou CEO, Wang Xiaoquan Independent director of the Century through micro-Bo revealed that as a traditional marriage website of the century Jiayuan will be involved in the field of smart devices, push can wear products! Even the love and Love website must take the intelligent can wear the tuyere to change the technology enterprise to see the wind has how big!

2014 CES in the United States is called Wearable exhibition, the manufacturers will be wearing products as the most important layout of the year, in addition to Sony, Samsung, LG and other consumer electronics manufacturers, as well as Intel, Qualcomm, MediaTek and other chip manufacturers, The companies involved have a wide range of product lines covering a broad line of companies, such as smart hand ring manufacturers Pebble and Fitbit, which focus on the niche of wearable devices.

Samsung, Sony, Turman, Shell Electronics, such as technology and other manufacturers have launched a smart watch products, 360 launched the hand ring, Baidu to launch a breath of dulife-tcl boomband healthy hand ring, DULIFE-PICOOC Correlation Intelligent body fat tester, such as a variety of intelligent wearable products, wearable equipment by the market has been pushed to the forefront.

Apple is also developing smart watch iwatch, which is expected to be available by the end of 2014. Once Apple's wearable equipment is launched, it is expected to push the entire wearable market to new heights, leading to explosive growth across the industry. According to Business Insider's latest forecast, the global wearable market is about 3 billion to 5 billion U.S. dollars, and the future years will grow to 30 billion to 50 billion dollars in the huge market.

Wearable equipment is a hot investment, according to the Capital Laboratory statistics, 2013, the forefront of hardware innovation, hot areas of investment transactions in a total of 123, disclosed turnover of 1.44 billion U.S. dollars, wearable equipment as the biggest hardware innovation hotspot, the number of transactions reached 64, turnover of 560 million dollars; among them, focus on health/ The medical function of wearable technology financing is USD 188 million, which can generally be dressed in technical financing amounts of USD 372 million. Smart up wrist band manufacturer Jawbone in February to receive 250 million U.S. dollars in investment, Fitbit also received 43 million U.S. dollars investment, the domestic March 11 thump hand ring successfully obtained 60 million B round financing.

However, smart wearable products are not as easy to do as they think.

Jump ticket, become intelligent wearable products after the hot public have to face the most embarrassing situation. Foreign public to raise the website Kickstarter, the public hardware to start a new fashion. Then the domestic public to raise intelligent wearable products, but have faced a jump ticket. As the September 5, 2013 success in the micro-Turman to raise 20,000 smart watches, the end of December before the start of shipments. Similar cases have been found in other wearable products. As for the January on the spoiler said already in with foreign customers to talk about the supply of intelligent watches and therefore the stock of several trading a-share listed companies, so far the product has not been published.

Intelligent wearable products in the production process requires hundreds of top and bottom travel manufacturers of technology and production coordination, there are too many uncontrollable factors. The entire hardware development cycle may be up to 18 months, in which the prototype is only 1/5 time in the entire process, more time spent in trial-production and productivity links. components, production processes, materials ... In any link out of the problem will lead to the whole body, even a small detail problem, will lead to driving software, hardware design and structural design, and even supplier selection will be all over again, and need at least 1-2 months time.

such as the Geo Smart watch in the design of the flexible touch e-ink screen, electronic ink low power consumption, green environmental protection, and have a healthy and comfortable reading experience, but for the flexible touch on the watch, making very difficult, in addition to the precision of the mold requirements of the watch, Turman e-ink electronic watch only mold fee will spend more than 2 million ( A smart phone mold fee is only 20, 300,000! Because it is the first time in the world to adopt a flexible touch e-ink screen, the process is immature, good product rate is not high, the mold is not accurate enough to produce slow production, can not be shipped on time. And this is not expected when the public raised.

In addition, because only wearable products require sophisticated processing is difficult, at present only to find such experienced companies such as Foxconn production, and this involves the need to spend a lot of effort to coordinate the supply chain downstream and the relationship between the plant. A small, large manufacturers are also usually unwilling to cooperate, the need for entrepreneurial team to pressure funds-owned materials, in the absence of orders to be placed under the big orders to the manufacturers are willing to produce.

Overcoming the problems of capital and research and production, the catastrophe of intelligent wearable products is far from complete.

"Are your wearable products still available?" A wearable equipment in the public to sell the site is hot, the consumer can insist on the use of not much, often a few days after the fresh strength to give up the use of products shelved.

"For most hardware companies, it is often hard to make money until a third version of the product," said Nest, founder of Nest, the father of the ipod, and its start-up smart home hardware company, which was bought 3.2 billion dollars earlier by Google. Each version of the input is about 2.003 billion dollars, which means you need at least 7 million dollars to prepare before you can make money. Obviously, a lot of companies don't have a third version. ”

As a globally recognized and experienced intelligent hardware expert, the father of the ipod, Tony pointed out that the hardware is a long and expensive process, it is impossible to have a new hardware products, at the beginning of the birth will be recognized by the market, but the need for more than one version of the update, grinding and perfect to finally impress consumers, become a relatively perfect product , the process is a running-in process between the development team and the product and the market.

This process is not only expensive and lengthy, but it also raises the threshold for the development of innovative products on a global scale. Any mistakes in decision-making, poor execution, or even a small mistake during this period could cost the start-up company millions of dollars or even close the door to bankruptcy.

However, smart hardware is an important gateway to mobile Internet, which has become the consensus of the Internet giants, the internet giants have launched an open platform to support smart wearable products, and participate in the development of wearable equipment.

China's Internet giant Baidu first launched: Focus on providing human health services wearable equipment brand-dulife and open platform website, covering a variety of intelligent wearable or body-sensing equipment, such as sphygmomanometer, heart rate meter, healthy hand ring, intelligent scales, smart watches and so on. These products through the in-depth integration of Baidu Cloud services, health data storage, analysis, processing, to help users achieve a more intelligent healthy life. Domestic several relatively mature products, such as the thump hand ring, Inwatch watches, are used by the Baidu provided by the large data processing, cloud storage technology, such as the cloud services. Baidu's solution involves wearable hardware design, service interface capabilities, application integration and many other aspects, open platform strategy and upstream and downstream cooperation model. Use report research to find out the user psychology, integrate technology to enhance the core competencies, external development to attract hardware manufacturers to cooperate, and provide sales platform for the industrial chain to benefit from the downstream, to promote the rapid landing of wearable equipment.

May Tencent announced the open intelligent hardware platform for Third-party hardware products open, developers can use QQ chat software, Tencent services, mobile payment solutions Tenpay to build their own smart hardware products. Tencent will launch the hardware intelligent equipment open platform, the specific way is to the QQ landing relationship chain packaged out, open to smart TV, smart watches, and other intelligent hardware. This system allows users to log on with Tencent QQ account, or interact with their QQ contacts, or to locate users. Tencent's mobile payment solution, Tenpay, has already been used in micro-letter payments and mobile QQ, and is now open to third-party hardware products to make public accounts receive payments like micro-letter payments. Tencent has more than hundreds of millions of users and a monthly user activity of over 800 million, which provides a very good distribution platform for intelligent hardware developers.

Following the introduction of the Intelligent hardware Incubation program "jd+" in February this year, Beijing and East announced the launch of the "Smart cloud" service in May to help traditional hardware manufacturers to quickly and intelligently. Prior to the Beijing-East intelligent Hardware Incubation program, in the marketing level, based on the Beijing-east itself to the big electric platform. The introduction of the smart cloud is at the technical level, for traditional manufacturers to provide software and hardware integration solutions to help them quickly change the smart hardware.

The program includes: front-end Internet of things: to provide partners with intelligent WiFi chip technology, fast and easy to achieve hardware networking. Background of large data analysis: For access to the platform of intelligent hardware data collection, transmission, analysis and presentation. Cloud services: Jingdong Smart Cloud will open its cloud computing capabilities to its partners, providing mobile cloud computing capabilities such as cloud analysis, cloud testing and cloud push. Jingdong users can manage all the intelligent hardware by using only one app, and enjoy a convenient and quick one-stop intelligent life.

Internet giants have to beach smart wearable field, and the introduction of an open platform, on the one hand can help hardware manufacturers to speed up the combination of product and hardware research and development speed, on the other hand, the product is also in the research and development can obtain sales "through train" commitment, but also greatly reduce the pressure to In this big environment, who can first access the Internet giant open platform technology, market and even financial support, become smart wearable manufacturers the key to success or failure.