Internet Healthcare: What happens in 2015?

December 27, the 36th issue of five crossing salon "Internet medical" special session in Tsinghua Science Park, the Enlightenment Star Mobile Internet professional incubator.

The theme of the salon is "how the Internet will subvert health care". NetEase technology specially invited the current Internet medical field in various aspects of representative enterprises, to discuss this topic.

Speakers attending the salon are: Medical 160 co-founder Wang Ming, green Apple health Beijing market leader Xiaochun, U Sugar founder and CEO Chen Yufeng, Core Technology (Beijing) Co., Ltd. chairman of the Yang Hong Bridge, interactive guests are: Guo Hai Innovation Capital Deputy general manager Shing 頲, National Sea Innovation Capital investment director Liu Ying, Zhongguancun Mobile Internet Industry Alliance Mobile Medical Professional Committee secretary General Liu Jindong, Beijing Public Health Information Center website Management Department director Xu Lijian.

On-site guests discussed the changes and problems existing in the current medical system, and predicted the changes in this field in the 2015.

Status quo: The Internet is infiltrating hospitals

Beginning in the second half of 2013, the Internet medical field gradually receives the capital and the public attention, the innovation emerges endlessly. By the end of this year, many applications have sprung up in the hospitals before, after and after the courtyard.

At present, these applications to the medical status of the change is mainly to improve the efficiency of hospital visits. Medical 160 United founder Wang Ming to Peking University Shenzhen Hospital For example, explained the appointment registration function to the hospital and the patient's help. Peking University Shenzhen Hospital, they at the beginning and the Doctor 160 contact time daily outpatient service volume is 6000 people, outpatient building overcrowding, because the outpatient building design can only accommodate 7000 people. Later, through a few years through the Internet to make appointment registration attempts, now Beijing University Shenzhen Hospital outpatient appointment has exceeded 50%. Now Beijing University Shenzhen Hospital Outpatient Service volume is about 10000 people, one day 5,000 are through the online reservation, order a lot better. Many departments have achieved 100% bookings, order is very good. "Before this hospital about 10 o'clock in the morning is the highest peak, through the way of the wrong peak, 10 o'clock around the time less than half of the past, before the afternoon no one, there are many people, so that the hospital outpatient volume has been greatly improved." Now they gradually want to cancel the charge, gradually through the network way to achieve. Wang Ming revealed.

Before the appointment of the market registration, consultation platform, before a common problem is that the best doctors are rarely on these platforms, because these doctors are not short of money, but lack of time, and they do not bother to answer the colds class of general medical counseling, they would like to challenge difficult cases.

But with the development of Internet medicine, more resources have been dug up. November 2013 at the end of the test run, March 2014 officially online green Apple Mobile health, on the main diagnosis of "acquaintance doctor", that is, online contact with doctors and patients, has been online before, green Apple Health at present in Shanghai, the coverage of the three hospitals is 100%, And on the green Apple Health platform, the ratio of the director or Deputy Director level of the three hospitals is about 50%. Xiaochun, head of the Green Apple Health market in Beijing, said Green Apple Health is investing in some middle-aged doctors, including a deputy Director level, or a doctor who has just been promoted to the Director level. "This part of the people his skills and ability is very strong, in some well-known hospitals, they are attributed to the ' second echelon ', but if the other hospital must be ' first Echelon ', we hope that these good doctors dug out." ”

Core Tatsu Technology (Beijing) Co., Ltd. Chairman Yanghongqiao concluded that green Apple health practice has proved that the hospital's major experts can still be on the Internet platform, as long as you can aim at the doctor-patient "just need." Core-linked to the main before the hospital to do mobile medical solutions, is also trying to do after the patient follow-up, Yanghongqiao revealed: "In the process of deployment, there are a large number of patients and doctors willing to do this." ”

Although the industry has long believed that the Internet medical innovation is mostly outside the hospital walls, and did not touch the core of medical activities, but this is afraid to refresh.

Medical treatment 160 is the official appointment registration platform of Shenzhen Health Bureau and Dongguan Health Bureau, however, before the 2009-year doctor 160 was founded, its two founders did the hospital's infection software, which was connected to every system within the hospital, where millions of records were deposited every year. In the future, it is very possible to get through the courtyard outside.

Wang Ming revealed, "medical treatment 160 in Shenzhen, Dongguan has been able to form a very deep platform of things, because we and his is real-time interaction, not a manufacturer, is a number of vendors." "He further revealed that medical treatment 160 has been trying to do follow-up after the work," We with Xiangyang, Hunan Changsha and other large tumor hospital cooperation, the formation of liver disease, kidney disease, cancer and other diseases of the cooperation to achieve the Internet platform. ”

Questions: Confusion inside and outside the walls

The rapid infiltration of the Internet to medical care has also caused some new problems and thoughts in the government and the industry.

At present, the medical institutions themselves also want to strengthen communication and interaction with patients, but in the process also produced some confusion. Xu Lijian, director of the website management Department of Beijing Public Health Information Center, is one of the tasks of managing the hospital's portal, and he talks about the current web site of medical institutions that also encounters some confusion:

First, online services. Hospital-related information is in the hospital's his (Shetty Information system, medical information systems), the majority of Beijing's his system is independent information, because the hospital to ensure the security of funds and personal information security. "How this information is transferred to the Internet system, which is the most concerned about the hospital at present, but also we feel very difficult content." "he said.

Second, interactive communication. Hospitals are also very interested in providing services to patients through the website, but doctors are very busy most of the time, so when the majority of people come to the hospital site to ask questions, hospital organization doctors answer the question is relatively difficult is very large, rarely through a profit-driven way to encourage doctors online questions.

Third, how medical institutions and enterprises cooperate. There are a lot of doctor-patient counseling sites, and most businesses are dealing with doctors, encouraging doctors to answer questions online. From the hospital's point of view, the hospital still has some ideas, because for the hospital, his doctor to ask questions, the next involves more practice in the hospital, the doctor may take the patient, which is a risk for the hospital. So the hospital for doctors on the Internet through the enterprise platform to ask questions, is confused.

Yanghongqiao said that under the current medical system, mobile medical applications to the hospital, the difficulty is greater. He explained that mobile medicine is actually the most fundamental to solve the doctor's pain point, such as improving academic level, improve income, ensure medical quality, etc., but, now the doctor to hospital management, want to let the application to reach the doctor, first to the application to the hospital, otherwise can not be applied to the hospital. Therefore, mobile medical applications, but also the first to solve the hospital problem.

U Sugar founder and CEO Chen Yufeng that medical care may not be a "subversion", he said: "From the medical level, I think more to consider the basic model of traditional hospitals, considering the needs of hospitals and pain points." At this level, we have to sink down to do this thing, to solve the problem of the hospital is not resolved, the user really need to serve the needs of the problem, which is really called the direction of medical mobility and development trends. ”

PK: Doctor-centered vs patient-centric

Since the second half of 2013, the Internet has emerged in the field of medical care two types of entrepreneurs: one is cut from the Internet, gradually to the hospital infiltration, they believe that the future medical activities to patients as the center, with patient resources of the enterprise in the future to win in the competition; They believe that medical activities are centered on doctors and have the resources to succeed in the competition. At the salon scene, the guests ' views also had a collision.

Yanghongqiao that if the medical activity is measured from a commercial standpoint, it is actually a doctor's service sold to the patient. Now the doctor is in short supply, the Doctor is really the core resources. The patient as the core, is still a concept, in the medical field is not set up now. If you take the "patient-centric" concept of business model is very dangerous, we must think clearly.

However, Liu Ying, director of Innovation Capital Investment, said that with the favorable policies in recent years, such as encouraging private capital to enter and encouraging insurance funds to enter the buyer, hospitals and doctors ' resources are more liquid than before. He said: "For example, a company previously locked in the Union hospital Zhang, the future doctor Zhang may be more practice." That is to say, if an enterprise has some resources now, it is not a safe and easy one, because resources are always flowing. "As a result, it is important for startups not to lock up, but to be able to take advantage of the flow of resources, to continue to acquire resources, or to bring resources closer to themselves," he added. Regardless of the way you use it, I think it is more important than the resources you already have to keep the attraction of resources. ”

"We want to be able to reach a centre in the future, which is patient-centred, and at the moment we are centered on hospitals and doctors," he said. In this process, no matter what business is doing, is in the direction of this big, so I think this is a good time, but also a very opportunity of the times. If you want to do this Internet medical entrepreneurship, now is a very good point in time. ”

Future: 5 predictions for 2015

The 5 guests at the scene shared their predictions about the impending changes in the Internet's medical field in 2015:

U Sugar founder and CEO Chen Yufeng: "Mobile medicine is a trend, that's for sure, I think that in 2015, all the users ' awareness of health will gradually increase, including family awareness will gradually improve, I think this may be a significant point in 2015 years." Second, in wearable equipment, the health care level of research and development and market products will be more and more, this is certain. Third, there will be more and more entrepreneurs in the 2015 as medical Mobile. ”

Core Technology (Beijing) Co., Ltd. Chairman Yanghongqiao: "The 2015 and the combination of medical resources closely linked to the value of mobile medicine will be highlighted, so the company after the hospital will find a real profitable, viable business model." ”

Green Apple Health Beijing market leader Xiaochun: "We will develop a lot of doctors to the Internet platform to serve, I think by the end of 2015, China at least 15.2 million doctors online (note: According to the 2013 China Health and Family Planning Development Statistics Bulletin official data, About 2.795 million of Chinese practising (assistant) physicians, not just our family, but all doctors. ”

Doctor 160 co-founder Wang Ming: "I have two forecasts, one is next year competition will be fierce, competitors will be more, bat will be more efforts to support or even enter the market." In the second half of 2015, even 2016 will be more, there will be a large number of mergers and acquisitions. Why do you say that? Like registered, it is a relatively good entrance, every city, every provinces and cities have, but because there is no profit model, a large number of companies are very difficult. In the last year, there are 6 small platforms to find us, hopefully we'll merge them, but we don't think the time is ripe yet. On the other hand, is the platform of the company, they did not so professional, is a wide net, how it formed its profit model? So we expect 2015 two sets of figures will be a little coincidence, the Division of the field of companies with the platform of the company have a combination of points, a combination of both, the profit model will be relatively clear. These big companies come in actually do not have to fear, such as Bat is a very large platform, it will not be dedicated to each area, the medical profession has a special professional, concrete landing time or rely on others. ”

Guo Hai Innovation Capital investment director Liu Yi Huakun: "I have two predictions." First, after 2-3 years of observation, I think that hospitals in different models, different types of medical treatment, will certainly do a process of innovation next year, I think we will be in 2015 to achieve all the health care optimization point. Second, the doctor is a scarce resource, this resource is to be priced by the market, with the liberalization of national policy, private capital entry, we can slowly in 2015 to form a so-called ' fair ' core resource price of doctors. One consequence is that doctors ' core resources are more liquid than they used to be, and we are likely to see the so-called "strong" mobility of doctors in 2015. ”

(Responsible editor: Mengyishan)