Internet hits finance, cloud host helps insurance industry to create C2B development environment

According to Swiss consulting statistics, the 2012 China Insurance E-commerce Market Online premium income of 3.96 billion yuan, up from 2011 123.8%, accounting for China's insurance market overall premium income of 0.26%. But for the insurance net, this exciting figure may be just the beginning.

Recently, the face of Ali and other Internet enterprises in the financial field of the strong invasion, the traditional financial crisis feeling more and more strong. Looking at the future trend of the industry, the insurance industry has to change the traditional sales pattern, towards the network marketing this road extension. For the internet, some large insurance companies will choose to buy the cloud host self-built E-commerce platform in the domestic professional internet service providers: first, as the data age, cloud host is the latest technology trend: Second, the cloud host can support the company's IP architecture and business expansion, protect the user's data security; third, low price and high quality of cloud host , such as linkage world hit the first month only 65 percent, buy five months to send one months, buy a year to send two months and a single order full 500 can also reduce the activity of 100 yuan, reduce the cost of customers at the same time on the 7*24 hours of the most professional services, the above three points are a long-term vision of the insurance industry after careful consideration of their own platform to decide.

But the smaller insurance company is chooses the third party network sale channel mainly, after the long-term training finally still must establish own channel. However, the Internet's ambitions are clearly not limited to sales channels, it does not change the marketing model, but also includes the insurance business model, operating mode and service model. Whether it is a platform or a third-party platform, the insurance industry is to be customer-centric, its products to deal with the various needs and risks of the Internet, for merchants and customers to solve some problems.

However, in order to make use of large data, customer demand to produce products, and insurance companies to achieve the C2B model of cooperation is very difficult at this stage, because the insurance industry with traditional channels, the lack of a integration with the Internet framework of the ecological environment. So in the face of the fast-changing internet, insurance industry, its marketing model changes can not slowly move, but will fight overnight.