Internet industry core data-internet marketing-Yahoo Bing Ascending and descending order

Internet industry core Data-more developers test water Network Marketing-Yahoo Bing Ascending and descending order

2010-03-10

Dong, Wilbird D.W.

Editor：

2009 China's network advertising scale reached more than 26 billion, the chain growth of about 13%. These are mainly benefited from a large number of industry customers increasingly recognized internet advertising, especially the brand advertisers to stay, so that the Internet advertising market will enter a new round of continuous relatively high growth. China's real estate owners to traditional advertising, second-hand housing in the past few years as a leading broker for brokers to serve the Internet distribution intermediary platform for the rapid rise, and will gradually replace the offline store distribution mode. 2009 More Real estate developers began to try network marketing methods, the main number of advertisers quarterly breakthrough the highest value, and in the 4th quarter to 3,275, contributed about 6% of the force, although accounted for a small, but the development of Internet brand advertising has played a very good leading role, Will speed up the offline brand advertisers to the Internet migration.

Chinese netizens reached 384 million at the end of 2009, reaching 28.9% of the total population of China and occupying a large proportion of the active population. At the same time, information communication, network entertainment is still in the network application of the plays, but all this during the Chinese New Year during the Spring Festival to go home and relatives and friends face-to-face communication and entertainment make way. During the Spring Festival, the flow should be in the traditional holiday, people still more inclined to face-to-face communication and communication.

Yahoo pioneered the search engine applications, creating a keyword advertising model, but the market always favor new strong competitors. Yahoo network system capacity is still above Google, but its revenue is far less than Google, which fully illustrates the key to network traffic or to see the flow of liquidity. So user deep and accurate advertising marketing is the mainstream of the future development of the Internet. Internet operators will shift from the total volume of traffic to the flow of operations.

1 Analysys International: 2009 Real estate industry brand network advertising market scale reached 1.489 billion yuan Sina le habitat, SouFun, Sohu focus on the top three

(Source: Analysys International

Source URL:

http://www.enfodesk.com/SMinisite/index/articledetail/type_id/1/info_id/4348.html)

2009-year real estate Network marketing scale reached 1.489 billion yuan, an increase of 9.9%, the growth rate has slipped compared with last year. The real Estate Network marketing growth rate of decline is the direct result of the economic crisis impact on real estate developers of the annual marketing budget, making the 1th quarter of 2009 Real Estate Network Marketing scale decline to pull down the whole year of real estate Network marketing scale.

From the number of advertisers, 2009 more real estate developers began to try online marketing, the number of advertisers to break through the highest quarterly record, and in the 4th quarter reached 3,275. At the same time, advertisers ARPU the situation slightly depressed, 4 quarters were lower than the same period last year level.

Analysys International (Analysys Analysys) research shows that the overall year, Sina le Habitat, SouFun and Sohu focus on the top three.

2 Internet access time to the bottom of New Year's Eve

(Source: Eric Net

Source URL: http://news.iresearch.cn/viewpoints/110658.shtml)

According to iresearch, the Internet users ' continuous user behavior Research system iusertracker latest data show that the 2010 Spring Festival 7 days national holiday period, The average daily total effective browsing time of 350 million hours, and on the February 1 to 7th weeks This value of 740 million hours, the spring festival period decreased by more than half. During the Spring Festival, the number of Internet per day from the usual 200 million down to about 140 million.

Eric Consulting analysis that, although the national holiday from February 13 before the start, but from the beginning of February spring tide has begun, some of the city to fight the end of the work of netizens began to return to the February 8 this week, a large number of white-collar netizens also began to go home to visit relatives, so that the effective browsing time of Until February 13, New Year's Eve will hit the bottom.

According to Eric Iusertracker, the latest monitoring data show that the main site category of browsing time from the week of February 1 has a significant downward trend, the average decline of more than 20%, to February 8 week to further decline to the lowest point. Integrated portals, search engines and online shopping were most significantly affected, the February 8 week effective browsing time was more than 35%, the net shopping decline as high as 56%. In contrast, the downward trend in online video and dating communities has been slow, with 29% and 20% year-on-year declines of February 8 to effective browsing time respectively.

3 Foreign Reports: February Search market Yahoo shares decline Bing slow growth

(Source: Sadie net Source URL: http://it.sohu.com/20100311/n270735974.shtml)

March 11 News, according to foreign media reports, the network monitoring Body ComScore10 Day released February search engine market share data. The data show that Google has lost market share in January, and Microsoft's Bing market share is growing slowly.

The data also show that Yahoo and ask have lost some market share, while the AOL market share has remained basically stable. Yahoo's search engine market share is declining because of its gradual loss of its default search, which also reflects the weakening of Yahoo's brand in search areas over time.

The following is part of the search engine February market share data:

Google: 65.5%, Yahoo: