Internet industry top Ten growth rankings: The bottom of the network game

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

2011 China's Internet segments of the market size have achieved double-digit growth, including third-party payments, online video, mobile internet ranked top three growth, the bottom of the net game

Newspaper reporter He Jun

In the 2011, China's internet industry has made rapid progress in the context of the debt crisis in Europe and the United States and the "chill" of overseas markets. According to the data published recently, the third party payment, online video, mobile internet ranked the top three of the Internet segment growth, and will continue to maintain rapid growth in the future, while the growth momentum of online games continues to decline.

Third party payment scale 2.2038 trillion

Rose 118.1%

2011 China's third party online payment industry continued to maintain strong growth, the overall transaction size exceeded 2 trillion yuan mark, reached 2.2038 trillion yuan. Alipay (micro-bo) to 49% of the market share in the first place in the market, Tenpay to 20.4% of the second, UnionPay Online (micro-blog), Fast money and remittance world, respectively, 8.4%, 7.5% and 7.4% of the market accounted for three to five.

2011 was a crucial year for the third party payment industry. On the one hand, the overall trade scale of the industry continued to maintain rapid development, growth rate of more than 100%; On the other hand, a number of regulatory regulations have been promulgated, the third party payment industry fully into the regulatory era. As of the end of 2011, 101 payment Enterprises have been paid business license, third party payment ushered in the Internet payment enterprises, mobile payment enterprises, prepaid card enterprises, bank card collection enterprises, including more operating bodies.

Online video size 6.27 billion yuan

Rose 99.9%

In the 2011 China online video industry, cash flow tight is a big problem that puzzles industry development. Secondly, because of the rising cost of copyright, the whole industry is still at a loss. But in the face of challenges at the same time, the video industry's business model and positioning more and more clear, the number of new people to reduce the industry pattern of initial formation.

2011 China Online video market size reached 6.27 billion yuan, an increase of 99.9%. In the future, for a long time, advertising and copyright remain the two major sources of revenue for online video, says Eric. 2012, by the SARFT out of the "limit Entertainment order" and "limited to a wide order" and a series of positive effects, advertisers will be part of the original into the television media costs into the video industry, the 2012 online video industry is expected to exceed the total revenue of 100% growth, to 101.5%.

Mobile internet size 39.31 billion yuan

Rose 97.5%

2011 China Mobile Internet market size reached 39.31 billion yuan, an increase of 97.5%. Among them, mobile e-commerce explosion-type growth, in the overall mobile internet accounted for up to 30.5%, become a mobile value-added services outside the second largest sub-industry. At present, the mobile Internet in a variety of new areas are constantly being excavated, attracting a large number of entrepreneurs and investors to join, but the profit model is still groping.

Eric predicts that the 2012 mobile Internet portal will continue, with browsers, smart terminals, operating systems, and mobile IM becoming the main battleground. In addition, the era of mobile internet cloud is coming, major internet companies and mobile operators will be further layout of cloud computing, more and more cloud computing products and services are about to be released.

Search market Size 18.78 billion yuan

Rose 70.2%

2011 China's search engine market overall size of 18.78 billion yuan, to achieve 70.2% growth, compared to 2010 11.7% increase. This growth rate is not only higher than industry expectations, but also significantly higher than the 2011 network advertising 57.3% growth rate. In the next 5 years, the Chinese search engine market will continue to maintain more than 40% growth rate.

Eric analysis that 2011 Chinese search engine market rapid growth is mainly based on two reasons. First, the electric business, group buying and other enterprises have greatly increased the investment in search advertising. Second, is also the most fundamental reason is that enterprise marketing is experiencing from offline to online transfer, search not only become an important way for small and medium-sized network marketing, but also by the owners of large enterprises.

Compared with 2010, Baidu 2011 market share rose 4.4%, up to 76.1%, Google (micro-blog) share fell 6%, occupy 19.8%. Sogou, search shares have been promoted, accounted for 2.3%, 1.4% respectively.

Online shopping scale 773.56 billion yuan

Rose 67.8%

2011 China Online Shopping Market transaction size continued 2010 years of rapid growth trend, the transaction size of nearly 800 billion, up to 773.56 billion yuan, compared to 2010 growth of 67.8%. NET purchases accounted for 4.3% of the total retail sales of consumer goods, and the figure for 2010 was 2.9%; Internet shopping users reached 187 million. In the online shopping market, the business market is growing rapidly and continues to be the main driving force of the online shopping industry.

In the total turnover of 7735.6, the Consumer-to-consumer transaction scale is 594.45 billion yuan, accounting for 76.8%,B2C transaction scale of 179.11 billion yuan, accounting for the ratio of 23.2%; In the Business-to-consumer market, the platform-type business transaction size is 95.5 billion yuan, which accounts for 53.3% of the transaction size in the business market, has surpassed the autonomous sales of the trader, and platform-type Business-to-consumer will continue to maintain high growth.

Online travel size 167.29 billion yuan

Rose 61.3%

2011 China Online Booking market transaction size of 167.29 billion yuan, compared with 2010 's 103.74 billion yuan growth of 61.3%; online booking market third-party online agent revenue size of 9.05 billion yuan, compared with 2010 growth of 33.9%.

Statistics show that the 2011 China online travel booking market, the hotel market size of 45.2%, the size of the ticket market scale of 40.8%, holiday and other market size of 14%. Compared with 2010, the hotel has a slight increase in the proportion of seats, the proportion of air tickets fell 3.4%, holiday and so on Rose 2.5%. It is expected that in the next 2-3 years, the proportion of ticket revenue will be further reduced, holiday products and other revenue will increase further.

Network advertising market Size 51.19 billion

Rose 57.3%

2011 China's network advertising market size reached 51.19 billion, compared with last year's growth of 57.3%, compared to the 45.36 billion of the newspaper advertising is 5.83 billion, the impact of network media on traditional media more and more obvious. Search engine advertising still maintain a relatively fast growth, market share to further increase to 36.7%; e-commerce platform advertising market share from 10.8% to 17.5%; Independent video site advertising has basically achieved doubling growth, market share to 7.1%.

Among them, Baidu advertisement revenue reaches 14.356 billion yuan, ranked first, Taobao advertisement scale reached 8.79 billion, ranked second, Google China advertising revenue 3.65 billion, ranked third. Sina, Sohu, Tencent and other portal advertising revenue in the 212.4 billion, in the second group. The top 15 network media advertising revenue accounted for more than 80% of the overall network advertising, 28 law is obvious.

E-commerce market size 7 trillion

Rose 46.4%

2011 China Electronic Commerce continued 2010 years of rapid development trend, the annual market transaction size reached 7 trillion yuan, an increase of 46.4%. In the next 3-5 years, China's E-commerce market will remain stable, with an average growth rate of more than 35% per cent and $26.5 trillion in 2015, he predicts.

Iris statistics show that in the 2011 E-commerce Market Segmentation industry structure, business-to-business E-commerce transactions accounted for 86.6%, compared with a slight decrease of 1.7% in 2010, of which SMEs business-to-business E-commerce transaction size of the highest, 48.9%, compared to the 2010 3.9%; The size of business-to-business transactions in the above-scale enterprises accounted for 37.7%, which was 2.2% higher than in 2010, while the size of online shopping transactions rose from 10.4% in 2010 to 11% in 2011.

Analysis of the international debt crisis and the impact of the appreciation of the renminbi, the 2011 SME business-to-business Foreign trade hindered, affecting the market share of business-to-business. However, with the improvement of the foreign trade market, business-to-business Business is still the most important part of the future E-commerce transaction scale.

SME business-to-business size 3.4 trillion

Rose 35.7%

2011 Chinese SMEs Business-to-business E-commerce Development presents a dual-day scene, Europe and the United States debt crisis spread, foreign trade enterprises encounter the cold winter, national policies and small and medium-sized enterprises to improve the living environment, domestic business growth is strong. 2011 SME business-to-business E-commerce transaction size of 3.4 trillion, an increase of 35.7%, revenue scale of 13.1 billion, the year-on-year growth of 35.1%. Although the market growth rate has increased, but year-on-year growth rates have been different degrees of decline.

In the market body, business-to-business e-commerce TOP8 operators total revenue share of 74.8%, of which Alibaba (micro-BO) accounted for 48.9%, global Resources, HC Network, China Manufacturing network, Dunhuang nets accounted for 11.1%, 3.5%, 3.4%, 3.3%.

Online game size 41.38 billion yuan

Rose 17.5%

2011 China's online gaming users pay market size of 41.38 billion yuan, the chain growth of 17.5%. Tencent game to 16.87 billion yuan ranked first, NetEase game to 6.63 billion yuan ranked second, Shanda games (micro-blog) to 5.28 billion yuan ranked third.

From the market life cycle of online games, after 2002-2005 years of explosive growth period and the 2006-2008 business model innovation period, since 2009, the overall growth of the online game market has slowed markedly. Since 2010, the face of community friends, mobile games, micro-Bo and other high-speed development, online users of the time and energy is being dispersed. Although online gaming is still one of the backbone industries of China's Internet, the growth rate will be reduced further in the next few years, the consultancy said.