Internet intermediary platform is trying to touch the traditional offline intermediary industry cheese

The "Low commission" brand of the Internet intermediary platform is trying to touch the traditional offline intermediary industry cheese. Yesterday, the emerging internet intermediary companies love housing and housing announced into the second-hand house sale business, its slogan is "commission only 1%". Compared to Beijing second-hand housing market 2.7% Commission, the company's 1% Commission is indeed attractive, but there are insiders believe that in the more pay attention to the offline sale of second-hand transactions, low Commission can not play a decisive role, service and availability will be the focus of intermediary industry competition.

No stores, no signs, there is only one network platform and a number of active online intermediaries, this is the emerging Internet intermediary company standard, in addition to the above characteristics, they have another bright sign is "cheap", rental commission free, second-hand housing commission only 1%, and in Beijing market chain, I love my family and other institutions of second-hand housing sales commission ratio of 2.7%.

In fact, the low Commission ratio is not love housing and housing initiative, SouFun early this year also in its PC and app launched a second-hand house trading services, and the Commission directly to 0.5%. "The stock market is seen by the industry as a more potential than the new market cake, the Internet intermediary platform or real estate dealers are involved in this, is to advance the layout, and the Internet is the biggest feature is low price or even free, they put the traditional intermediary store rental costs to reduce the Commission, Low commissions are a big attraction for homebuyers. "A person in Beijing who is reluctant to be named said.

However, there is also the voice that in the current second-hand housing market house buyers The biggest pain point is not a commission, but the availability and service, the Internet is full of false listings of information is the problem of these emerging platforms need to face, and offline entity stores for the inventory of the number is also emerging internet platform in the short term can not overtake.

Beijing Zhongyuan Real Estate chief analyst Dawei said that the current second-hand housing transactions in the sale of taxes and fees and intermediary costs are almost all by the buyer burden, which can be seen in the basic market of second-hand houses in the pattern. According to the survey of Beijing Zhongyuan Real estate, second-hand housing owners more concentrated in the "forums", "whenever", such people use the Internet frequency is not high, which also restricts the number of Internet intermediary platform availability, thus he judged that the intermediary industry competition is the availability of competition, low commission and can not become an Internet platform to win the magic weapon. (Reporter Chanyu Ajukhan)