Internet "Jungle Ecology": non-typical law enforcement

Business is life, life is business, @ True VC and you discover the beauty of business in life! The author @ Rongjin recently has been thinking about the "Internet entrepreneurship has died" This topic, although I also have some understanding, see @ True VC before the article "Internet entrepreneurship has died from entrepreneurs disregard the basic Business law" (Click here to view the original), but always feel big and empty. The two days have been fortunate to have read the famous serial entrepreneur and angel investor @ Wang Dingpei's "river-style entrepreneurship", very useful, special collection and sharing. Since the 2008 financial crisis, 3 years, China's Internet entrepreneurial environment has undergone great changes, or even a fundamental change, to understand these changes and its causes, may be helpful to us how to start a business. 1. The giant of the Internet has occupied the key node of the Internet, in a huge market of "lack of effective management", the network giant is a bit like "dinosaur", while the Internet's ecology is a typical "jungle ecology". Even more frightening is that the internet giants in the "security lack of disease", the past calm peace has been broken, the internet is in the "Warring States Period", the Giants are in extreme "bloodthirsty excitement." 2. Monopolistic resources (infrastructure and policy) have become more and more important to the great value potential of the Internet, with the help of various names and various interest agent mechanisms, to try to reap the benefits, they may not be able to do anything, but "bad ability" is very strong. 3. "Atypical law enforcement" power, due to lack of perfect market management means, the dark forces rampant, "atypical law enforcement" power to Rise, "antivirus", "Security", "assistant", "navigation" and other forces flooded the market. These forces wander between "positive and evil", while "chivalrous" and, for a moment, "villains". Here, there is a series of typical "Western American films" in front of me: Opportunity, adventure, Force, conspiracy, power, chaos ... In the face of such a market, the "typical entrepreneurial model" of the past 10 years may need to be adjusted: A successful "foreign model"; an excellent product "ability to reproduce"; In the case of a capital-backed race enclosure, the field is first or second; Ipo! happy! "Typical entrepreneurial model" facing the problem is: a group of "replicator"; the "bubble" enclosure under the support of capital greatly prolongs the time of project success, the "Chinmaso" competition of monopoly resources increases the risk of "sudden death" of the project, and the network giant's "predator" mentality, timing, increases the despair of the entrepreneur. The Atypical law enforcement force "eats the card to take", even "cuckoo", greatly increases the project operation cost, the entrepreneur under the huge comprehensive pressure ego collapses ... China's internet is more and more like a "rivers and lakes", "river-style" entrepreneurial is likely to be the inevitable choice. 1. Menke: At the beginning of the venture, that is, to take refuge in a network giant, can use its resources, to avoid being suppressed, but also can be an export in the future, may be reduced by "atypical enforcement" harassment. Most of these internet giants now have investment units,Get their investment department's favor more realistic than VC. 2. Lone-style: Entrepreneur individual has unique ability (some first-class technology, or the ability to mobilize all aspects of resources), neither begging, nor fear of harassment, with super strength, in the "jungle" forcibly occupy a piece. 3. Red-Black: monopoly resources and familiar with the operation of the internet combination of power (of course this combination is quite difficult), both strong product capabilities, but also the use of scarce resources, to obtain early growth momentum. 4. Scavenger type: Willing to loneliness, find some of the internet and bitter and tired, slow growth of the industry, although not fast growth, but can survive, it is best not to do any financing, accumulation of strength, waiting for the opportunity. 5. Hatchet: Do not consider the result, become some powerful resources of the hatchet, to fight some network opponents, in the fight to accumulate energy, observe the opportunity, most likely in the future, seize the moment. 6. Incubators: In principle, should be a better choice, but the existing incubator is too "typical", if you can take into account the Chinese Internet "atypical characteristics", there is a great opportunity. The requirements for entrepreneurship are more and more comprehensive: product capability, ability to integrate resources, management ability, ability to withstand various pressures ... Investors have always said: people, people, or people! But how many are there? Investors need at least a stronger knowledge of human ability and the patience to wait. Wang Dingpei words to end, dragon really conclusion to this also basically come out. Internet entrepreneurship, you need to choose from the above a way of living, as Wang said, this is a must choice. At a time when the Giants dominate, they need to have more "cards" to play, whether they are good or bad, and you will squeeze in to become the "card" in their hands? This is a sad but realistic conclusion! This is the real internet business!