Internet Lab publishes the first research report on internet ecology in China

Absrtact: December 6, the Internet laboratory released its first report on the Internet ecology in China. The report, entitled 2011 China's Internet Ecology Report from complexity challenges, reveals that the internet will face a more complex world in the 2012

December 6, the Internet lab released its first report on the ecology of the Internet. The report, "2011 China's Internet Ecology Report--from the challenges of complexity," revealed that in the 2012, the internet will face a more complex world in which global internet companies must deal with "ecological challenges", and the Chinese Internet will face four major challenges arising from the escalation of the four contradictions.

Challenge one: The conflict between information explosion and user experience

Internet spam is growing alarmingly. e-mail, for example, only in the NetEase mail server to deal with the spam, a day generally accounted for more than 95% of the total mail. Spam affects the user experience and is plagued by internet users. Internet companies to improve the user experience, began to advocate the open intelligent Internet. As early as 2009, Baidu launched the application of open Platform, box technology concepts and data, the intention to high-quality Internet resources in a more intelligent and convenient way to provide users.

Challenge Two: Maintaining information order and combating bad information

To maintain the information order, in 2010, the government departments of the new Office, public Security, industry and commerce, drug supervision and other relevant network enterprises, to discuss the fight against Internet bad and false information countermeasures. Baidu launched the "Sunshine Action", get Tencent, Jinshan and other enterprises response. According to Baidu Statistics, half a year, only on the Baidu website, the report page cumulative visits more than 5 million, adverse information reporting Center feedback received a total of more than 14,000.

Challenge three: resources sharing and copyright protection of the Broken Bureau

According to the Chinese internet illegal and bad Information Report Center data show, January 2011 to October Nationwide Internet infringement report information Total 19,369 times, the 2010 growth of 134%, video, music and reading areas are frequent infringement disputes. Sohu in 2009 and a number of video copyright agencies to push the genuine network video sharing services; Baidu began to cooperate with the record company in MP3 Music Search since 2007, and reached the main channel of cooperation in 2011.

Challenge four: The collision of network marketing and the lack of commercial credit

2010 Network Advertising Marketing market scale reached 25.66 billion yuan, the next few years will maintain more than 30% of the growth rate, the Internet has become the main battlefield of enterprise marketing. However, online shopping complaints surge, network fraud cases continue to occur, the Internet enterprises to make a lot of efforts. The report to Baidu as an example, Baidu set up a 800 full-time staff qualification audit team, but also organized a special team of sites and materials for 365*24 hours of all-weather strict surveillance and inspection.