Internet Marketing: A good headline is half the success

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A good headline is half the success of propaganda. I am a basketball enthusiast, almost every day to see the NBA news Sina. Sina's sports reporter has many are the title party, specially writes some sensationalism the rubbish article. One of its usual practices is to exaggerate. such as 8630.html "> Yi Jianlian a game scored more than 10 points and grabbed a few rebounds, there was nothing to brag about. But in the hands of Sina Reporter is not the same, what "space is easy to rival the King", "the sky is his limit", anyway how disgusting how to write. The second recruit is taken out of context, originally people talk is a passage, Sina reporter but only intercept one sentence, deliberately arouse netizens curiosity and misunderstanding, point in a look, there is nothing content. For example, Morey said the rockets were not for sale. The words to Sina Reporter is "rocket actively seek trading Yao Ming". For this kind of title party, we despise them on the one hand, but on the other hand we have to admit that they cheat us a lot of clicks and valuable reading time. In other words, when we promote the Internet, we really need to learn from it.

In the network promotion, the title of the writing should pay attention to three points:

One is to meet the psychology of the audience. For example, you should know that most people who want to make money online are looking for a free way to make money online instead of investing or spending, so the same article, how to make money online, is much better than how to make money online. For example, now people are particularly impetuous, quick success, all want to overnight wealth, so the same article, using the "online to make the fastest way" than "online money method" effect much better.

Second, the appropriate exaggeration. You write a day to earn 5 yuan, almost no one to see, but if the written day to earn 100 yuan, then see a lot more people. In fact, many projects it is difficult to define how much can be earned on the day, do a good day to earn 1000 yuan can be, do a bad day to earn 5 yuan also become a problem. Therefore, the lower said than to go higher. Of course, this is only a means of network marketing, but not deliberately deceive. If a project in any case can not earn 100 yuan a day, you also make 100 yuan publicity day, it lost the most basic integrity.

Third, the specific image. For example, "monthly earning million yuan fastest method" is not as good as the "monthly earnings million, 10 minutes effective" effect. "Teach you to quickly learn SEO" is not as "10 minutes teach you to learn to SEO" effect is good. These are silly nets in practice in groping out of the method. Just a reference.

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