Internet marketing don't get too obsessed with search engines

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This article is not only to the vast number of webmaster friends to see, I would prefer to have more corporate network marketing leaders can see this article. With Baidu in China's more and more sites, more and more webmaster and small and medium-sized enterprises are absorbed into their "jurisdiction", making these small adsense and small enterprises more and more rely on Baidu, especially small and medium-sized enterprises, in the Internet marketing is often all the human and material resources are poured into the Baidu body, And the marketing effect is a few happy several worries, a period of time before the Baidu World Marketing conference, Robin Li formally proposed development "box calculation", many marketing experts on this rather worried, Baidu "box calculation" box will be a webmaster, a home enterprise.

I think, now Baidu is like an aircraft carrier, in his wandering around the boat will inevitably be affected by him. However, extremes, excessive reliance on the consequences is unable to extricate themselves, assuming one day, just assume that Baidu disappeared, the vast number of small and medium-sized enterprises to be how to conduct network marketing? is not Baidu can not sell things? If so, it only means that Chinese enterprises do not understand the real network marketing, Or is that marketing ideas too rigidly adhere to the search engine, as far as I know, a lot of enterprises in the network marketing only by bidding, other means are not, it seems only the bidding is the network Marketing category, I just started to do a similar mistake, and then a thing let me completely changed the idea, last year by a friend introduced, I have been invited to participate in the Ministry of the Department of the Network Marketing Institute, sponsored by the "Network marketing big Hall" activities, in fact, the form of this activity is a lecture, remember is a teacher surnamed Yang said, the content is how to use the Internet Third-party platform for their own free promotional marketing, the Internet is actually a big society, Search engines are just places where people often go, but not the only place to go, said the extreme point, may be your customers will never go to search engines, they will only go to the forum, bar, SNS community, take the forum, the national use of the Forum will not be less than the number of search engines, even in a certain area or a region, The influence of a forum may be much larger than that of Baidu. Perhaps your client is in the forum, but you do not know, still innocently to search engine a lot of investment money.

In fact, there is no essential difference between Internet marketing and traditional marketing, it is to sell products and services to your customers, there are customers where there is demand, there is demand there is competition, in turn, no customers have everything, so, whether you are selling products or selling services, the final achievement of the transaction is your customers, therefore, in order to sell products , we need to study where our customers are, our customers have what characteristics, research through the needs of customers, network marketing on the completion of the half, the rest to do is, will be our users to attract the eyeball, so that customers trust us, need us, according to the Ministry of Network Marketing institute Yang Teacher's saying is, As long as there are customers in the place, there are our products in. That means, corners, as long as we can do the promotion of the place to be our information for people to see. Internet Free Third-party Platform for the promotion of the early stage is actually a process of paving, this is the same as the marketing promotion under the line, the first people do not understand your products, you must first give the impression to others, noodles have not seen, not to mention the purchase of your things.

Many internet marketers are responsible for making these mistakes not because they don't know the internet, but do not understand the most basic marketing concept, not put the customer first to consider, but Baidu and other search engines in the first place, search engine will not create a penny for you the value of your customers are your food and clothing parents. It is gratifying that, now there are many professional network marketing companies have abandoned a lot of companies but "Baidu" lead concept, began to use a new concept to marketing their own, I personally prefer the national Ministry of Science and Engineering, the Network Marketing college marketing concept, according to their point of view, No search engine can also carry out network marketing, and even do not have their own website can carry out network marketing, but each has its own methods, so to solve the problem of network marketing performance, first of all solve their own ideological problems, this is often the way to win.