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At present, in the situation of general employment environment is not very ideal, network marketing has become the preferred occupation of many college students. But network marketing is not a matter of overnight, but the need for a holistic concept, I will combine their own situation simply talk about my understanding of network marketing.
Basically, network marketing can be divided into the following categories:
Wiki: Wikpedia, interactive Encyclopedia, Baidu Encyclopedia.
Blog: Sina, Sohu, also can build their own personal blog site.
Forum: Tianya, MOP, China webmaster stations, stragglers, and so on.
Search engine question and answer: Baidu "Know", Sina "love to ask", Tianya "Come"
Wikimedia Marketing:
Wiki marketing is also the establishment of corporate brand and visibility. However, for network marketing, Wikimedia marketing is a relatively new one. We mainly talk about interactive encyclopedia:
As a new kind of thing that has just begun to develop in China, many people Doviki is not a special understanding, plainly, the wiki is a kind of collaborative creation platform, each login its user can revise, edit above content, so its biggest characteristic is open. Now the most of the domestic wiki is the interactive encyclopedia and Baidu Encyclopedia of the two.
But if you want to do well, you need to put in a certain amount of manpower, mainly in the content must be professional, because only to do this can really stick to your users, through a certain guide, the site's model from "Site Creation" into "User creation", so that the site will play a vibrant encyclopedia community. Of course, operation is also very important, to let your users create content for you, but also let them get a sense of achievement, you can do more to engage in online activities, such as: the integration system, to achieve a certain points can be exchanged for "movie tickets", "Amusement park tickets"
Wait a minute.
Blog Marketing:
Use the blog to spread the company's brand and image, content to try to close with your brand, do not write irrelevant content, so as not to affect the user's experience. Second, the content should be interactive, so how can we interact? The key is that you write the best thing is original, interesting, the fact strong, for example, "Happy net by hundreds of enterprises together against a large number of players to go away", this kind of information, the fact is strong, users pay attention to a high degree.
Forum Marketing:
If you say where the most conducive to word-of-mouth marketing, it is not the forum mo. A good development forum every day there are many users stay on top, such as "Tianya", "bubble", "Chinese webmaster Station" and so on. So the forum is a very huge marketing platform. If your article is good, you can quickly be reproduced by other forums, so the effect of the spread can be said to be huge. I once sent a post in the Tianya, was put on the home page of the Tianya, the post clicks the quantity to reach 300,000 in three days.
Of course, forum marketing is by no means indiscriminate advertising, but it can bring real value to users of information, such as "with UC integration problems, communication unsuccessful" and so on.
In addition, to make good use of the forum inside the connection. This is also the only place to carry promotional words.
Search Engine FAQ:
This kind of products for their respective search engines, can be a relatively high weight, if done well, every day from the search engine to attract a lot of traffic.
Compared with the traditional marketing methods, network marketing can be a powerful supplement, and will be in the proportion of marketing will be more and more high.