Internet marketing era has come, the boss does not know how to hinder the rapid growth of enterprises

Internet marketing era has come, many small and medium-sized micro-enterprises are gradually fought by the traditional marketing Internet marketing. China's southeastern coastal cities such as Hangzhou, Hangzhou, local network marketing in the proportion of small and medium-sized micro-enterprises accounted for nearly half of the enterprises engaged in network marketing companies make money using the Internet accounted for half of the proportion. Some small and medium-sized enterprises due to the lack of innate network marketing atmosphere and success stories of network marketing examples of the role of the real network marketing enterprises accounted for the proportion is not high, there are some companies did not realize the impact of Internet marketing on traditional entities. Enterprises are engaged in network marketing there is this or that misunderstanding, go a lot of detours, seriously hampered the rapid growth of enterprises.

Misunderstanding

Famous online marketing expert, China E-Commerce Association Network Marketing Center Director Shan Ren

1. Internet marketing is to make a website

Interpretation: Web site is just one part of network marketing. If the product of the enterprise is not clear, the target customer is inaccurately positioned, the website that is made has no purchasing power, and even the beautiful one can not attract customers to deal with more, so that the website becomes an optional tool in network marketing , No practical significance.

2. Internet marketing is selling things online

Interpretation: Many people think that online marketing is the Internet to sell things that part of the order transactions, that is, online retail, in fact, online retail accounts for only about 10% of online business. Online marketing, offline transactions. According to statistics, currently only 10% of online marketing sales are online transactions. If you think that online marketing is simply online retailing, then the understanding of network opportunities is more narrow.

3. Network marketing is the core technology

Interpretation: The essence of Internet marketing is marketing. Before doing any action in the network, enterprises should first locate, customers, needs, advantages clear, identify the location and then do it. Network technology is only a means to help achieve marketing, can not play a decisive role.

4. Internet marketing is advertising on the Internet

Interpretation: Internet marketing is actually a systematic project, which involves product positioning, website construction, network promotion, keyword settings and many other areas, the need for professional learning system.

1. Now is the best time for small and medium micro-enterprises to enter the network?

3 small and medium-sized micro-enterprise network marketing is the key step?

Shan Ren: E-commerce is actually composed of three parts. The first network sales, the second electronic settlement, the third logistics and distribution. The most important thing is sales, sales are passionate music, businesses have such music can achieve sales, product transfer, for many of our SMEs, sales is an important key. Therefore, network marketing should be the core of e-commerce core.

We found that enterprises to do e-commerce, Internet marketing, must be solved in four steps: First, let your customers find you. To solve the positioning problem, identify the core of the target audience. At the same time, where is your target market? At the same time want to find each other, you must take the initiative, with the help of free, paid promotion. The second, you must make your customers fully understand you. We know what our customers need, and use your marketing website to fully demonstrate the features of your product. Third, to showcase their own unique place, so that customers love you. Fourth, seize customers, follow-up transactions, so that customers "marry" the product home.

Therefore, in order to do Internet marketing well, is a systematic project, you must make an issue in the four systems:

First, you have to make a fuss about the positioning system. That is, I know exactly who my target customers are, what kind of products they need, and what are the key elements of accepting the product.

Second, you must have your own marketing website. Today's website is still just a display site for most businesses, not a marketing website, which must address the issues of credibility, purchasing power and retention.

Third, there is a need for a very rigorous and efficient marketing system that includes today that we can promote our company's products with a lot of paid platforms. Today, on many platforms, although these portals may cost a lot more for small and medium-sized businesses, there are still some ads on sites that pay for the results in a timely manner.

Fourth, companies should have a good operating system, that is, to do Internet marketing, network marketing tools must be equipped with staff, appropriate staff training, while managing them well. This ensures that your e-commerce and online marketing can proceed smoothly.

Shan Ren: Whether it is its own website or external platform pages, there are two reading objects: customers and search engines. The customer is the service object, the website carries on the complete informationization demonstration to the customer's product characteristic, type, difference, let the customer like the product finally, is interested to talk business with the enterprise.

The second reading object is the search engine. Search is the basic function of the Internet, the site only with the search function to allow customers to find what he wants well, this is the most convenient and best experience. How to make your site can be more customers to find, when the site was first built, it must have the ability to read the search engine or architecture, including the web design process left to be identified by the web spider information.

For example, there are three sentences in the webpage label: title, keywords, and description, all of which are for search engines. A web page to express what content, search engines will be included according to the design label to the classification. If the webpage does not have this ability, netizens can not search when searching.

2. How to find or build an efficient online marketing platform?

Shan Ren: This is true. Just as there were many department stores in the 1980s, many supermarkets in the 1990s, and many large stores since 2000, they are the product of the development of an era. However, many small and medium-sized micro-enterprises do not understand the network, do not know what kind of Internet world opportunities, do not know how to use these opportunities to make money. In fact, the Internet now offers a great platform and a lot of free platforms that offer many opportunities for customers to find their products. Some businesses, more used to open a shop for customers to take the initiative, or find their own resources to find customers.

From now on, the costs and risks are high, and the cost of face-to-face communication between people is relatively high. Some companies did find a demand for the customer, once encountered each other that I do not need, then this period of white busy. But not the same on the Internet, an enterprise in the network after a good office, others will find you when there is demand.

There is a saying called "whoever who is passive on the initiative," but others take the initiative to find you, some of the conditions, some of the demand is relatively easy to talk about. So, now enter the network marketing opportunities the best, the least cost, encountered the least resistance to competition.

【dialogue】