Internet marketing for small and medium-sized enterprises to break ice

Difficult to survive, has been our vast number of small and medium-sized enterprises face the grim reality. Enter the electronic commerce, the Development Network economy, is regarded the small and medium-sized enterprise to extricate from the survival predicament the outlet.

Since last year, the Chinese E-commerce Association trusted E-commerce Promotion Center and the China Network (knet.cn) in the nationwide launch of the "Search for SME Network marketing Pioneer", in order to find traditional SME network Marketing innovation leader, their experience with the national small and medium-sized enterprises to share.

Through this activity, hundreds of in their respective industries in the field of network marketing achievements of the pioneer enterprises, not only encouraged the national more than 56 million small and medium-sized enterprises to actively participate in network marketing, but also for their specific operations to provide a reference.

The emergence of "the pioneer of network marketing for small and medium-sized enterprises" is the encouragement and support of the development of e-commerce from the social level. It is understood that this is the first time by professional organizations to carry out the SME Network Marketing selection activities.

From the beginning of last year, "looking for marketing pioneer of small and medium-sized Enterprises" initiative, so far has caused millions of of small and medium-sized enterprises nationwide attention. With the continuous development of activities, more and more small and medium-sized enterprises began to pay attention to the importance of network marketing, promote the concept of e-commerce in the real economy in the popularization.

From the organization to date, the activities of the selection from Shanghai, Zhejiang, Anhui, Shandong, Hebei, Sichuan, Chongqing, Yunnan, Ningxia, Gansu, Qinghai and other land of nearly hundred pioneer Enterprises. These enterprises have a common feature is the combination of their own enterprise characteristics, the active use of common Web sites, wireless Web sites, trusted site verification, such as network tools to carry out accurate and efficient network marketing.

At the same time, through the "search for small and medium-sized network marketing Pioneer" This activity stage, excellent marketing enterprises of innovative marketing methods have been demonstrated, small and medium-sized enterprises to network marketing understanding has been deepened. Marketing experts said that in the future, under the exemplary role of pioneer enterprises will be more enterprises through the common Web site, wireless Web sites and Trusted sites to authenticate to enter the network market, small and medium-sized network economy will appear a new wave of development.

Commercial newspaper reporter Chizhongfang