About Renren, I do not want to nag about anything, because since her predecessor-the advent of the network, has been the focus of the Internet circle, around her topic, has been a lot, is the circle of people's gossip. and Renren advertising, always quiet I, also must stand up to say a few words, because he is too overbearing!
One can be accurate to specific cities, schools, gender, and even grade advertising platform, which to do campus or white-collar circle as the main audience group of enterprises not to be tempted? In mid-October, the beta version of everyone's advertising platform is online. By analyzing the user's registration data and browsing behavior basis, we can achieve accurate target users ' advertising. Advertisers can be age, sex, region, school, grade, etc. to choose to promote the target, to achieve the purpose of advertising, to achieve economic benefits.
Similar to other bidding-click Ad Alliance platforms, Renren's advertising platform is also by advertisers to participate in the bidding, select advertising groups, according to the actual click of the number of ads paid, that is, to achieve only those advertisers interested in advertising, and then access to advertisers of the site's actual traffic (click on the number of ads) charges, The show does not charge, to ensure that advertisers use less promotional costs to bring more customers.
Has nearly 80 million active users of Renren advertising platform, The advertiser's advertising threshold set is not high, for the first time to open the advertiser, only need to pay more than 500 yuan a one-time deposit for the promotion costs, Can be opened advertising platform (selected as the advertising platform of the beta phase, the trial period does not charge service fees, future situation how unknown. This is no doubt that the Internet advertising is eager to the small and medium-sized advertising owners of the gospel. Renren advertising site in Renren Apps application of the page on the right "everyone recommended" in the first position, when the target audience of people in accordance with the conditions of the ads users to browse to the Apps application page, that is likely to appear advertisers ads, each Apps application page refresh, Multiple ads that match the conditions are appearing in turns, and the probability of advertising appearing is related to the advertiser's click Bid, the quality of the advertisement and The Advertiser's competitor. The current cost per click, will not be less than the system customized 0.3 yuan, is currently expected to consume 0.5-1.5 yuan per click, the cost per click, will not exceed the main advertisers preset the maximum click charges. And advertisers of the display of advertising, clicks and clicks and other data, will be reported in the form of the system to facilitate advertisers to evaluate the effectiveness of advertising.
Now as Renren advertising promotional period, recharge 500 yuan, renren system will give advertisers 100 yuan grant. I look forward to you, like me, in Renren's advertising platform with the help of enterprises to achieve greater advertising results, so that enterprises to obtain greater profits.
Author: Posen blog Address: http://www.waiyu114.cn reprint please indicate the source.
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