Internet marketing innovation needs to avoid three traps

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In the internet age, marketing innovation is the most common operation means in business ecology, and it is also an important way for electric enterprises to realize income earning. However, for Internet marketing innovation, we can not always classify it as a theoretical level of business behavior, it should be a kind of grounding with the market, and consumers the most affinity mode of operation, we need to be treated with caution. This is because the Internet marketing innovation itself there are several traps, a little attention will be reduced to:

Trap one, wishful thinking, Enterprise standard is the source of innovation. Internet marketing is the need for continuous innovation, and constantly explore their own and market value. However, if only from the perspective of the enterprise-oriented, to forcibly carry out marketing innovation, pure concept innovation or blindly follow the Joneses, also or blindly pursue all-inclusive, it will only lead to unclear positioning, can not fall, dismal end. Because there is no deep understanding of the actual situation of consumers, and then the big marketing innovation strategy will not really useful, and ultimately will only become consumers and the market "abandoned".

Trap two, speak from the word, disregard the consumer's existing cognition. What you do, how you do it, what the truth is. Consumers will only understand you and your products and services according to their known perceptions and common sense. If you just wishful thinking, speak from the words, hard to sell, will only be rejected by consumers and disgust, causing consumption barriers. Therefore, internet marketing must deeply research and borrow the consumer's existing knowledge, instead of simply leaving, violating or even challenging their long-standing basic cognitive habits and "mental defense system". Only by leveraging the existing knowledge of consumers to marketing innovation, can be more close to the consumer perception habits, to more deeply impress consumers, but also to let the consumer recognition and acceptance.

Trap three, ambiguous, concept marketing innovation is full of tricks. In today's era of lack of thought and transmission, without an accurate and clear positioning and definition, just a pattern of vague, ambiguous, complex and cumbersome concept of marketing innovation, will only let consumers at a loss, not clear focus, will only be instinctive rejection, let alone in-depth understanding and recognition. Simplicity is the rule of marketing success in a fragmented era. Only clear, simple and easy to understand the transmission of the consumer interests, so that the target users, to start the immediate consumption, in order to let the early marketing work has value.

To sum up, the Internet era, enterprises only put consumers first, all to improve consumer experience, to create value for consumers as the core, can better do marketing innovation work, can better help enterprises achieve marketing revenue.

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